China News Service, September 14th. Ren Hongbin, Vice Minister of Commerce, introduced on the 14th that the 130th Canton Fair will be adjusted from the previous three phases to the first phase, which will be held online and offline simultaneously. Set up 51 exhibition areas according to 16 categories of commodities.
Data map: Guests at the 130th Canton Fair Promotion Conference.
Photo by China News Agency reporter Chen Chuhong
The State Council Information Office held a press conference on the 14th to introduce the 130th China Import and Export Fair (Canton Fair).
At the meeting, Ren Hongbin pointed out that the Canton Fair is an important trade promotion platform for China and is known as the "barometer" and "weathervane" of China's foreign trade.
Against the background that the global epidemic situation is still complicated and severe, and the foundation of world economic recovery is still not strong, the holding of the 130th Canton Fair is a landmark and milestone.
First of all, this is an important measure to consolidate the results of the overall planning of epidemic prevention and control and economic and social development strategies.
Approved by the State Council, the 130th Canton Fair will be held online and offline for the first time. This is a major international economic and trade event organized by my country under the background of normalized epidemic prevention and control. It is conducive to maintaining the good momentum of my country’s economic recovery and is conducive to display. my country's firm determination to expand opening up is conducive to publicizing the brilliant achievements of my country's socialist economic construction and reform and opening up under the leadership of the Communist Party of China.
Second, this is an important platform for services to build a new development pattern.
For the first time, the 130th Canton Fair has the theme of promoting domestic and international dual cycles. On the one hand, it will continue to leverage the advantages of online exhibitions that are not restricted by time and space, low-cost and high-efficiency connecting the world, and attract more high-quality overseas buyers to participate online and provide services. Foreign trade companies explore the international market and open up new order channels.
On the other hand, by resuming offline exhibitions, increasing the invitation of domestic buyers, encouraging products suitable for the domestic market, "same line, same standard, same quality" products to participate in, help foreign trade companies to explore domestic business opportunities, open up the domestic market, and better Services build a new development pattern.
Third, this is an important highland serving the innovative development of foreign trade.
In November last year, the State Council issued the "Implementation Opinions on Promoting the Innovative Development of Foreign Trade", which clearly stated that it is necessary to promote the innovation of exhibition models and explore a new model of online and offline simultaneous interaction and organic integration of exhibitions.
The 130th Canton Fair will accelerate the pace of innovation and development of foreign trade services, upgrade online platform functions, optimize offline exhibition services, and organize more companies with strong innovation capabilities, great development potential, high technology content, and high product added value to participate in the exhibition.
Encourage enterprises to make good use of new technologies and new channels, actively transform and upgrade, expand domestic and foreign markets, and accelerate the cultivation of new competitive advantages.
Ren Hongbin said that the 130th Canton Fair will be adjusted from the previous three phases to the first phase, which will be held in 5 days. It will be held online and offline simultaneously, and 51 exhibition areas will be set up according to 16 categories of commodities.
Among them, the offline exhibition area is about 400,000 square meters, with brand companies as the main exhibitors, focusing on creating brand boutique exhibitions and promoting the domestic and international dual cycle; the online exhibition maintains the original approximately 60,000 booths and will continue to be 26,000. Enterprises and global buyers provide an online trade cooperation and exchange platform.
The current Canton Fair coincides with the 130th session, and the opening ceremony and the first Pearl River International Trade Forum will be held.
At present, under the unified leadership of the Canton Fair Organizing Committee, various tasks such as exhibition organization, conference forums, epidemic prevention and control, service guarantees, news and publicity are progressing in an orderly manner and are progressing smoothly.
Talking about the characteristics and highlights of the current Canton Fair, Chu Shijia, director of the China Foreign Trade Center, pointed out that the 130th Canton Fair is a very special session in the history of the Canton Fair. It is a landmark international trade event.
After the outbreak of the new crown pneumonia epidemic, the only large-scale exhibition in China that did not resume offline exhibitions was the Canton Fair. The 130th Canton Fair was held online and offline, which marked the full resumption of production and production of all large-scale exhibitions in China, and also marked China's overall planning. New progress has been made in the strategic results of epidemic prevention and control and economic and social development.
According to Chu Shijia, this year's Canton Fair mainly has the following six characteristics:
First, take the double loop as the theme.
For the first time, this year's Canton Fair takes the promotion of domestic and international dual cycles as the theme, adopts a two-wheel drive strategy of domestic and foreign investment promotion, and makes full use of both domestic and international markets and two resources.
Attract global buyers to visit the exhibition through online platforms, and help Chinese companies secure orders to expand the market.
The offline exhibition focuses on inviting domestic and overseas buyers to purchase representatives in China, and holding a series of dual-cycle docking activities to help Chinese foreign trade companies accelerate their integration into the dual-cycle and open up new market space.
Second, the online and offline integration of exhibitions.
For the first time this year's Canton Fair implemented online and offline integration to organize exhibitions.
In the context of the ongoing international epidemic, this year's Canton Fair not only maintains the characteristics of face-to-face interactive communication in offline exhibitions, and efficiently establishes mutual trust to conclude transactions, but also makes use of online exhibitions to break through the limitations of time and space, helping to meet new customers and discover new ones. Advantages of business opportunities.
In response to customer needs, this year's Canton Fair further upgraded the official website platform, focusing on developing functions suitable for offline application scenarios and offline drainage, while optimizing offline exhibition services, in the original financial, customs, commodity inspection, certification, intellectual property and other trade supporting facilities On the basis of services, this year's Canton Fair has newly introduced overseas warehouses and shipping logistics companies to build a more complete trade service chain.
Third, hold a national forum.
This year's Canton Fair will host the first Pearl River International Trade Forum, which is also the first national-level international trade forum in the history of the Canton Fair. In addition to the main forum, the Pearl River International Trade Forum will also set up three sub-forums, inviting domestic and foreign political, business, and academic circles. Guests attended.
The establishment of the Pearl River International Trade Forum not only provides more information exchange and trade promotion opportunities for exhibitors and all walks of life, but also helps to condense and spread the voice of China and the world’s trading partner countries and regions to discuss, build and share, and build a global An authoritative and influential highland of international discourse power, contributes the wisdom of the Canton Fair and provides solutions for the Canton Fair to promote the building of a community with a shared future for mankind.
Fourth, set up an exhibition area for rural revitalization.
In order to consolidate and expand the results of poverty alleviation and the effective connection of rural revitalization, this year's Canton Fair will continue to set up the "Village Revitalization" exhibition area online, and at the same time set up the "Rural Revitalization Featured Products" exhibition area offline for the first time, displaying food, clothing, luggage and other places Featured products help companies open up market circulation channels and provide new driving forces for comprehensively promoting rural revitalization.
Fifth, build a high-quality brand exhibition.
The exhibition period of this year's Canton Fair has been shortened, from the third phase to the first phase, but what is presented to the society is a more high-quality brand exhibition and boutique exhibition.
The offline exhibition area of this year's Canton Fair is about 400,000 square meters, with 7,500 companies participating. In terms of scale, it is still the world's largest offline exhibition under the epidemic.
This year's Canton Fair has 11,700 brand booths, accounting for 61% of the total number of offline booths. There will be more than 2,200 brand companies participating, and the proportion of high-quality companies has increased significantly compared with previous Canton Fairs.
It can be said that the effect presented by this Canton Fair is newer, more realistic and better-looking, which will refresh the exhibitors.
Sixth, focus on model and product innovation.
At this year's Canton Fair, innovation will become a high-frequency word and a new highlight. The Canton Fair has innovated its own exhibition mode. Innovation has two aspects: one aspect is that the Canton Fair’s own exhibition mode is innovating, through online and offline integration, export and import integration, The integration of foreign and domestic trade, exhibition and conference integration will provide exhibitors around the world with a trade cooperation platform with more complete functions, better services, better experience, and higher efficiency; on the other hand, the Canton Fair guides and encourages enterprise innovation and guides enterprise transformation upgrade.
The total number of exhibits uploaded online at this year's Canton Fair will exceed 3 million, among which a large number of new products will be online.
Many new brands will also be unveiled offline at the Canton Fair.
In addition, in this year's Canton Fair, the annual Canton Fair Export Product Design Award (CF Award) selection, a large number of innovative products with new technologies, new materials, new processes, new energy, intelligence and green environmental protection emerged.
These new products and award-winning products reflect that Made in China and China's foreign trade are actively transforming towards technological innovation and "dual carbon" goals.