Express delivery into the village can be faster

  Our reporter Ji Leilei

  Rural delivery logistics is one of the important channels for agricultural products to go out of the village and into the city, and consumer goods to the countryside and into the village. It is of great significance to meet the production and living needs of rural people, release rural consumption potential, and promote rural revitalization.

In recent years, the construction of rural delivery logistics system has made great progress, and the effect of coordinated development with rural e-commerce is significant, but there are still problems such as insufficient terminal service capacity, poor sustainability, and weak infrastructure, which still lags behind the expectations of the masses. .

  For online shopping, you can pick up your parcel at home; when you sell agricultural and sideline products, the courier can pick up parcels from your door.

The period of receipt and collection reflects the development and changes of rural delivery services in my country, and this change directly affects the changes in rural residents' consumption habits.

  Recently, the General Office of the State Council issued the "Opinions on Speeding up the Construction of Rural Delivery and Logistics System", which proposed that by 2025, there will be outlets and services in every village.

What is the progress of express delivery into the village right now?

What shortcomings are still facing?

How can more rural residents enjoy the convenience of express delivery services and effectively promote rural consumption?

Say goodbye to "wish to see through"

  The new semester has just begun, and the express packages of Xiujiang Village, Xingqiao Town, Jizhou District, Ji'an City, Jiangxi Province ushered in a small peak.

These days, the e-commerce service station located in the Xiaoliu canteen in the village is very busy with people coming and going.

  "A few days ago, my daughter-in-law called and said she had sent new schoolbags and new clothes to her granddaughter. The granddaughter was looking forward to it every day at home. The express delivery was pretty fast, so I called it today." Just after finishing the farm work, I went to the e-commerce service station to pick it up. Peng Aihua, the courier, said that in the past, every weekend, he would take his granddaughter to the town to buy some daily necessities.

Since the village has an e-commerce service station, new daily necessities and beautiful clothes have been bought by the daughter-in-law and returned by express delivery, which is much more convenient.

  The changes in rural consumption brought about by express delivery into the village are obvious.

"From the small ones, to the TVs, refrigerators, and air conditioners, they are all fashionable online to buy." Shen Guorong, who has been a postman for most of his life in Yangtan Village, Shuanglin Town, Nanxun District, Huzhou City, Zhejiang Province, witnessed the changes in consumption with his own eyes.

"Many years ago, most of the packages sent to the village were sent by children in the city. I took it with me when I delivered the newspaper. In the past few years, everyone has used smartphones, and all kinds of express delivery can't be delivered every day."

  The tentacles of express delivery are accelerating to extend to the countryside, and people living on the plateau also enjoy the convenience of express delivery.

On the day of "520", Gesang, who lives in Pumajiangtang Township, Langkazi County, Shannan City, Tibet, received roses purchased online.

"Order on the 17th, and the morning on the 20th will arrive." This is the first online shopping for 32-year-old Gesang. She is quite satisfied with this speed.

  Puma Jiangtang Township is the highest township in China, with an average elevation of 5,373 meters, with high mountains and long roads, and a large area with sparsely populated areas.

According to Baima Quzha, the person in charge of the Langkazi county branch of Zhongtong Express, “In the past, only the postal service came here, and one car could be saved a week, and the parcel took 20 days to arrive on average.

Today, Baima Quzha is cooperating with commissaries and village drivers to provide express delivery services to 2 towns and 8 townships across the county.

  In recent years, with the advancement of the project of express delivery into villages, the level of rural logistics services has been continuously improved.

According to data released by the State Post Bureau, at present, all organized villages across the country have achieved direct mail delivery, and the coverage of express delivery outlets in towns and villages has reached 98%.

In 2020, rural areas will receive more than 30 billion parcels, accounting for 36% of the total express delivery volume in the year, and driving industrial products to the countryside and agricultural products from villages to cities exceeds 1.5 trillion yuan.

Looking forward to more convenient

  Convenient express delivery services can effectively stimulate rural consumption.

Currently, there are 146,000 rural e-commerce express service sites.

However, some rural logistics distribution networks are not yet sound, and many rural areas cannot deliver goods purchased online.

  Due to the scattered residences of rural users and high logistics costs, the prices and costs of rural express delivery are generally inverted, and the operating pressure of the county and rural three-level express delivery industry has increased.

At the same time, due to the low degree of standardization of rural express delivery services and the scattered resources of express delivery enterprises, there are still problems such as repeated construction of express logistics enterprise outlets, difficult information sharing, and non-complementary resources.

  How to deliver online shopping products to the village in time so that the rural people can enjoy the same express service as the urban residents is an urgent problem that needs to be solved.

  In view of the current shortcomings in the development of rural logistics, many logistics companies are actively deploying.

Through open co-matching and multi-format cooperation, SF Express has encrypted the sinking of the rural terminal service network to achieve diversified services to the last mile of the village.

Up to now, SF Express’s Yijiayi Technology Village Network has covered more than 38,000 counties and towns, and implemented landing co-provisioning projects in more than 500 counties across the country, and jointly established a "county co-provisioning center + village-level service station" with county partners "The county and village three-level logistics system.

ZTO Express has established a special department to take charge of the work of express delivery into the village, and formulate and implement incentive policies for express delivery into the village.

Up to now, the coverage of Zhongtong Network has increased to 93.3%, and more than 11,000 established villages have been newly covered.

  "Rural logistics is an important link connecting urban and rural production and consumption. Improving the rural logistics distribution system is an important measure to smooth the domestic cycle, comprehensively promote rural revitalization, and promote rural consumption." Li Gang, head of the Circulation Development Department of the Ministry of Commerce, said, "Fourteenth During the "Five" period, the Ministry of Commerce will strengthen policy coordination with relevant departments such as the Ministry of Agriculture and Rural Affairs, the State Post Bureau, and more closely integrate the rural logistics distribution system with the improvement of the rural commerce circulation system and the promotion of rural consumption, and further guide logistics, express delivery, and commerce. Circulation and other enterprises are sinking channels and services, promoting the sharing and connection of rural logistics and distribution resources, increasing the proportion of agricultural product sales in e-commerce, and optimizing the two-way logistics structure of urban and rural areas.

Serve modern agriculture

  According to the "Three-year Action Plan for Express Delivery into Villages (2020-2022)" issued by the State Post Bureau, by the end of 2022, eligible organic villages should basically achieve "Village Express Delivery".

The relevant person in charge of the State Post Bureau said that this year will continue to implement the action plan, and strive to basically achieve direct delivery of express delivery services to villages in the eastern region by the end of this year, and the proportion of direct delivery to villages in the central and western regions will reach 80% and 60% respectively.

  "According to my country's vast territory, different levels of development in various regions, and different basic conditions, express delivery into villages must adhere to local conditions and promote classification." said Jin Jinghua, director of the market supervision department of the State Post Bureau, eastern, central and western regions Differences should be reflected in the way of advancement, and corresponding differences should also be reflected in the implementation stage.

  Specifically, in the eastern and central regions, it is necessary to make use of relatively good basic conditions, better play the decisive role of market allocation of resources, and guide enterprises to improve the service level of express delivery into villages through the establishment of locations in villages and enterprise cooperation.

In the economically underdeveloped areas in the west and east and middle, attention should be paid to leveraging the network advantages of postal and transportation companies, mobilizing various social resources to participate, and first solving the problem of "last mile" inaccessibility.

  "Express delivery is essentially a market-oriented service." Jin Jinghua said that to achieve more comprehensive convenience and benefit to the people, we must adhere to market leadership and government guidance, give full play to the role of an effective market and a promising government, and accelerate construction The rural delivery logistics system promotes the innovation of operating mechanisms and service models, promotes inter-industry collaboration and resource sharing, and solves the problems of cost reduction and sustainability.

  Express delivery enters the village, "in" is to better export, consumer goods can be imported, and agricultural products have to be shipped.

At present, the country has sprung up the gold medal projects of express service of agriculture such as Guangxi Yulin passion fruit, Shaanxi Baoji kiwi fruit, Hubei Yichang navel orange, and the annual output of each project exceeds 10 million pieces of agricultural products.

The "Opinions" clarified that by the end of June 2022, 300 express delivery service modern agricultural demonstration projects will be built.

  Jin Jinghua said that the State Post Bureau will select a batch of advanced models, cultivate more characteristic projects, play a leading role in demonstration, and help build an agricultural product industry chain, so that express delivery can better integrate into agricultural production.

With the accelerated layout of the rural logistics network and the joint efforts of government and enterprise parties, the convenience brought by express delivery into the village will radiate to thousands of households.

  Our reporter Ji Leilei