Rural tourism is moving towards the brand era

  "The development of rural tourism not only allows the villagers to eat tourism and become tourism practitioners, but also allows them to come out of their homes and become tourist experiencers with their pockets gradually bulging; it not only makes the countryside a'open the eight immortals' table and entertain the sixteen parties. The country’s tourism destination has also made the countryside a source of tourists for “packing in all directions”.” A few days ago, Minister of Culture and Tourism Hu Heping said when introducing rural tourism at a press conference held by the Information Office of the State Council.

  Rural tourism is not only an important way to practice the concept of "green water and green mountains are golden mountains and silver mountains", but also inseparable from the construction of beautiful rural areas. It has long become an important force in the development of my country's tourism industry.

At present, on the road to common prosperity and realizing rural revitalization, there is still much to be done in rural tourism.

Hold up the people's "golden rice bowl"

  Huamao Village, Bozhou District, Zunyi City, Guizhou Province used to be a poor village in the mountains, formerly known as "Huang Maotian", which means poverty and barrenness.

Nowadays, when you walk into Huamao Village, the neat and beautiful houses in northern Guizhou are beautiful and picturesque against the backdrop of the green mountains and green waters.

Through the development of rural tourism, the villagers have led a well-off life, the village has become a tourist resort, the farmland has become a sightseeing agricultural park, and the farmers have become a new type of agricultural workers.

Huamao Village has become a well-known rich village.

Next, how to take the rural tourism road and how to protect the "golden rice bowl"?

  The most important thing is to adhere to the concept of green development.

At the same time, the villagers of Huamao Village have gradually formed a set of concepts for managing the village.

For example, there are traditional pottery crafts and ancient papermaking techniques here, which must be passed on and innovated.

A pottery experience hall was built in the village to integrate cultural experience and pottery technology, and at the same time drive the surrounding people to engage in pottery industry to increase income; there is also a rich red culture and farming culture in the area. The development of culture makes it an inexhaustible nourishment for the development of local rural tourism.

  In Zhejiang, the birthplace of the "two mountains" concept, rural tourism continues to explore and innovate on the road to adhere to green development.

Danzhu Township, Xianju County, Zhejiang Province, is located in the core area of ​​the national 5A scenic spot Shenxianju Scenic Area. It is a typical mountainous township dominated by forestry. Through the vigorous development of homestays, rural tourism has achieved rapid development.

In 2020, Danzhu Township will receive more than 3 million tourists, with an average income of 300,000 yuan per homestay.

In order to solve the problems of traffic congestion, littering, waste on the dining table, etc. resulting from the rapid development of rural tourism, the local area introduced a "green currency" system. Every time tourists perform a "green action", they can get the corresponding "green currency" in return. The accumulated "green coins" can be used to deduct room fees, parking fees, etc., or exchange for corresponding items.

"To protect the beautiful landscape is to protect the'golden rice bowl'", which has become the consensus of the local villagers.

 Linking urban and rural areas

  Recently, the Ministry of Culture and Tourism and the National Development and Reform Commission announced the third batch of 199 national key rural tourism villages and the first batch of 100 national key rural tourism towns (townships).

Prior to this, the two ministries and commissions have successively launched two batches of 1,000 key national rural tourism villages. This time, they expanded the list of key national rural tourism villages into the national key rural tourism list.

This move is intended to give full play to the role of towns and villages in connecting cities and villages, facilitating the exchanges between urban and rural areas, thereby promoting the integrated development of urban and rural areas, and improving the quality of rural tourism development.

  Rural tourism is becoming an important link that closely links the city and the countryside.

  Recently, the Chongqing Culture and Tourism Data Center and Chongqing University of Technology jointly released the "Southwest Rural Tourism Big Data Analysis Report", using data to outline the development of rural tourism in Southwest my country.

"The rural tourism space in the southwest region is obviously agglomerated, with great development potential, more diversified development models, and a better development trend." Liu Xuefeng, director of the Chongqing Culture and Tourism Data Center, pointed out.

In the suburbs of Chengdu and Chongqing, the two major cities in the southwest region, rural tourism has developed better.

Rural tourism has played a significant role in stimulating the development of urban and rural linkages, and can effectively promote rural revitalization.

  Nearly a hundred sets of century-old stone houses are the characteristic of Shizikou Village in Zhangqiu District, Jinan City, Shandong Province. The rural life aesthetic complex covering the seven elements of food, lodging, creativity, pleasure, farming, learning, and nurturing creates a yearning rural life and attracts a large number of citizens and tourists to experience a good ecology and a good life.

During holidays, the B&Bs here are often "hard to find a room."

  Nowadays, rural tourism is constantly enriched and the industrial chain continues to extend, which can better connect the city and open up new roads for smoother urban-rural integration.

Brand building as a leader

  In Lijiayuan Village, Liyang, Changzhou, Jiangsu, one mu of bamboo forest used to produce two to three thousand yuan per year. After the development of tourism experience activities such as digging bamboo shoots, the annual output per mu increased to six to seven thousand yuan; Selling at the bazaar has turned into being snapped up by tourists at home.

In 2020, the whole village will receive more than one million tourists and sales of agricultural products will exceed 35 million yuan.

All this is due to the local reputation built up by the development of rural tourism.

  Qingfeng Village, which is also located in Liyang, pays more attention to the shaping of its own brand.

Qingfeng Village gives full play to the advantages of the local rice industry, cultivates the Qingfeng rice brand, and builds the "first party in southern Jiangsu, Qingfeng rice flower fragrance" agricultural tourism project. The developed rice cakes, rice wine and other series of products are well received by tourists.

With the continuous in-depth development of local rural tourism, Qingfeng Village is also focusing on cultivating in-depth planting and experiencing rural holiday products that "return to the countryside, return to home, return to health", continuously extend the tourism industry chain, and enrich the tourism industry.

The former agricultural product brand has gradually grown into a tourism product brand with rich connotations.

  The development of rural tourism has not only bulged the pockets of the villagers, but also enriched the brains of the villagers. With the development of tourism, their ideas have been constantly updated, and their motivation and desire to take root in the countryside and revitalize the countryside have become stronger.

  The Ministry of Culture and Tourism has launched more than 300 rural tourism boutique routes, such as idyllic and painting folk customs tours, and the most beautiful rural ecological leisure tours. Through the opening of special tourism trains, more tourists are attracted to rural tourism.

Hu Heping introduced that in the next step, the Ministry of Culture and Tourism will adhere to the brand as the lead, and implement the "Rural Tourism Catering" with the focus on national rural tourism key villages and towns, rural tourism boutique routes, preferred country houses, and rural tourism integration development demonstration areas. The "Upgrading Plan" and the "Rural Tourism Art Upgrading Plan" promote the integrated development of rural tourism and related industries, allowing rural tourism to hold up the wealthy golden rice bowls of the people and shape a new image of a livable and business-friendly village.

  Yin Jie

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