The quality of some products is worrying when students compare each other

Children's smart watches urgently need standard escort

Smart watches on the market have multiple functions.

　　Guangjing Observation

　　"Let's add a friend!" As soon as the voice fell, Mimi and Xiaole, who were in the third grade of elementary school, "touched" their watches and became "bezel friends" at a parent's party.

Such a scene is already very familiar to many children.

At present, children’s smart watches are no longer the “low-end watches” that could only be used to make calls in the past, but are loaded with various functions-mobile payment, AI smart assistants, large-aperture camera and other designs have made smart watches almost " Mini version" mobile phone.

　　The rapid "exploitation" of children's smart watches has also caused parents to question their safety and cost-effectiveness. Among them, some brands operate by their own independent communities to "absorb fans", and some substandard products with poor quality or even risk of spontaneous combustion The "streaking" on the market is even more worrying.　　　　　　　　　 

　　Text, Picture/Xu Xiaofang, All Media Reporter, Guangzhou Daily

Phenomenon:

More and more styles, prices are rising

　　In the beginning of the school season, like many senior students purchasing digital products such as computers and mobile phones, some elementary school students also asked their parents to update their equipment, but the equipment they want is often colorful smart watches.

　　In the process of understanding the children's smartwatch market, the reporter found that there are currently children's smartwatches that can compete with some mobile phones in terms of price and functions.

　　"When I saw a new product, the kid clamored to buy it. Some time ago, the latest watch of a certain brand cost more than two thousand yuan. Isn't the merchant using the kid's comparability to make money?" Haohao's mother, Ms. Luo, said angrily.

Ms. Luo said that this watch comes from the head brand of children’s smart watches. It features functions such as “flip dual camera” and “high-precision positioning”. It is close to 2400 yuan.

Comparing the lower-priced wireless headsets launched by digital manufacturers on the market, Ms. Luo said, “We don’t know whether this headset is so expensive, is it worth the money or there is a gimmick “designed for children”. .

　　The reporter learned that due to the different standards and specifications of children's products, parents often bite their teeth to buy children's products that are more expensive than ordinary products in order to give their children a better experience.

However, with the increasing number of styles of children's products and the rising prices, many parents feel at a loss as to what to do.

It is worth noting that the above products even launched the "IP customization" with Frozen, and the introduction page shows "limited sale, while stocks last."

　　According to the ranking of children's watch brands published by an e-commerce platform, the reporter learned that the price range of currently popular children's smart watch products is mostly between 300 yuan and 600 yuan.

Consumer Huang Rui told reporters after experiencing thousands of yuan of new products in the store, "Apart from the cool appearance, many functions feel unnecessary. I will choose to buy a cheap one for my children at home, because there are only phone calls and location functions. Is meaningful".

And this statement also represents the current views of some parents-focusing on the needs and purchasing products, rather than being led by the functions promoted by the merchants.

dispute:

"Touch" function becomes a commercial barrier

　　According to public statistics, the number of children under the age of 14 in China has remained at the level of about 250 million in the past ten years. The market prospects are broad. Looking at the world, children's smart watches have a lot of room for growth.

According to the distribution of global children's smartwatch shipments by market research institutions, in 2020, domestic children's smartwatch shipments accounted for 97%, and other regions of the world only accounted for 3%.

　　The huge market space has attracted the entry of many brands, including 360, Huawei, Xiaomi and other Internet giants who have chosen to lay out this track, and the competition strategies of major brands are also worth noting.

Among them, the practice of some brands choosing to form commercial barriers in social functions has also caused dissatisfaction among some parents.

　　It is understood that many smart watches can add friends by "touching" or "shaking", users can build their own social circle.

But it is worth mentioning that the social circles created by many brands are exclusive.

Qianqian’s mother, Ms. Fei, complained to reporters, “I bought a smart watch from a well-known mobile phone brand for my child before, but I didn’t expect that the child would go home after wearing it for a day, clamoring to change a small genius watch.” It turned out that it was due to various watch brands. The social functions of ”cannot be interoperable, so if you want to integrate into the same “social circle”, you must first enter the same “bezel”.

　　A well-known evaluation blogger said after evaluating the children's smartwatch, "You don't need to ask us which one to buy. You can see what the classmates and friends around the child wear, and you can buy it".

Industry insider Xiao Jun told reporters that such a design can undoubtedly bring first-mover advantages to the "old brands" in the industry, and even lead to the development of the strong, Hengqiang. "But for consumers, there is a'consumption kidnapping'. Suspect, to a certain extent, deprived consumers of their right to choose."

　　It is worth noting that with the launch of WeChat's children's watch version of the App and the App supports functions such as voice chat, payment code, and one-touch dating, the "moat" built by various watch brands may be broken.

It is understood that, as of now, a variety of children's watches from brands such as Huawei, OPPO, MiDrone, and Dushulang can already be downloaded in the App Store for WeChat children's watches.

think:

There are safety issues such as spontaneous combustion and radiation

　　In addition to pricing and brand barriers, parents are more concerned about the safety of smart watches and their possible impact on learning.

　　On June 8, a phone watch worn by a 4-year-old girl in Quanzhou, Fujian Province spontaneously ignited, and the back of her hand was severely burned to the third degree.

In November 2019, a spontaneous combustion of a children's smart watch occurred in Jiangmen, Guangdong, causing burns to the students' wrists.

　　In addition to the spontaneous combustion problem, some smart watches have also been questioned about radiation problems.

According to CCTV's previous experimental report, the radiation of a phone watch is much larger than that of a mobile phone at the moment of answering a call, even 1000 times that of a mobile phone.

The reporter learned that although the children's phone watch market has been hot in recent years, there is still no unified national standard for this product.

Xiao Jun reminded consumers that when buying children's phone watches, they must look for the national 3C safety certification, and purchase products produced by regular manufacturers and comply with national safety production standards through formal channels.

And before use, you need to read the precautions in the manual, such as whether the electronic watch is waterproof, whether the battery needs to be replaced regularly, etc.

　　In addition, the reporter learned that after the "Notice on Strengthening the Management of Mobile Phones for Primary and Secondary School Students" was issued by the General Office of the Ministry of Education that primary and secondary school students are not allowed to bring personal mobile phones into campus in principle, some schools have introduced corresponding management measures for the use of phone watches. .

　　In March this year, a certain elementary school in Chongqing issued a "Notice to Parents" on the scientific use of telephone watches, which aroused concern.

The school stated in the "Report to Parents" that there are a dazzling array of phone watches on the market with a wide range of functions. In particular, there are no restrictions on adding friends and groups to phone watches, and uploading prohibited videos and inappropriate comments cannot be supervised, which has led to a vacuum in management. Therefore, the school does not allow students to bring smart phones to school. After the phone watch enters the campus, the head teacher will manage and request uniformly.

　　The reporter learned from elementary school teacher Zhu Ying that his school did not prohibit "watches from entering the campus", and most students use smart watches in class to only pay attention to the time of get out of class. "If there is classroom time to play games, the teacher will warn or even confiscate it." She suggested that parents buy phone watches not to compare blindly, as long as they can meet the basic functions of calling, calling for help, anti-lost, and positioning, and guide their children to develop a scientific use of the phone. The habit of the watch.