Encourage labor service brand registration to apply for trademark patents
Ministry of Human Resources and Social Security and other 20 departments issued guidance on labor brand building
Beijing, September 6, reporter Zhang Wei, a few days ago, the Ministry of Human Resources and Social Security, the National Development and Reform Commission and other 20 departments issued the "Guiding Opinions on Labor Service Brand Building" (hereinafter referred to as the "Opinions").
The "Opinions" pointed out that the labor service brand has regional characteristics, industry characteristics and skill characteristics, which can drive strong employability and is a strong support for promoting industrial development and promoting rural revitalization.
During the "14th Five-Year Plan" period, it is necessary to promote the continuous emergence of leading labor service brands through market operation, standardized cultivation, skill development, large-scale output, brand promotion, and industrialization development. The effect of industrial development has been significantly enhanced.
The "Opinions" make it clear that one is to strengthen the discovery and cultivation of labor service brands.
Formulate labor service brand development plans and construction plans.
Focus on emerging industries, service industries, cultural tourism, and key areas of employment assistance, cultivate labor brands by field, determine key projects for labor brand construction, and establish a labor brand resource database.
The second is to accelerate the development and upgrading of the labor service brand.
Carry out labor brand skills training, cultivate labor brand skills leaders, build labor brand expert studios, improve labor brand skills content, improve long-term and stable labor export channels, expand labor brand employment scale, encourage labor brand registration and application for trademark patents, and carry out labor services Brand integrity evaluation and integrity management self-discipline commitment action to enhance the reputation of the labor service brand.
The third is to accelerate the growth and upgrade of the labor service brand.
Encourage employees of labor service brands to innovate and start businesses, implement various supporting policies such as venues and rents in accordance with regulations, create specialized and new labor service brands in sub-industry, form labor brand alliances, promote the coordinated development of labor brand upstream and downstream industrial chains, and create labor brand characteristics Industrial Park.
The "Opinions" require that we must fully understand the importance of labor brand building, establish a work coordination mechanism that is deployed and promoted by the government, multi-departmental division of responsibility, and industry enterprises participate, strengthen work guarantees, carry out tree selection and promotion, and hold a series of activities such as exhibitions and exchanges. A strong atmosphere of "building a labor service brand, consuming a labor service brand, and loving a labor service brand".