The delivery cycle has been shortened to two or three days, and the online “explosive orders” force the factory to speed up

　　From offline to online, from traditional store attracting customers to e-commerce platform diversified distribution, the source manufacturers of traditional manufacturing have ushered in business opportunities, and it also means that the operating concept of the factory needs continuous innovation.

　　On September 4, the three-day 58th China (Guangzhou) International Beauty Expo and Alibaba 1688 Source New Factory Goods Festival was held in Guangzhou.

On the same day, 1688, the largest online supply chain platform in China, launched the "INSIDE Plan": one end connects million-source factories and one end connects various retail formats. One million factories directly connects various retail trade formats through 1688. Consumers can use Douyin. , Kuaishou and other short video platform master shops directly purchase 1688 factory goods.

　　For a long time, factories in the upstream of the production and sales chain have generally faced transformation problems such as passive orders, and it is difficult for new retailers such as MCN institutions at the other end to find matching factories. This has become a common problem at both ends of supply and demand.

　　At the same time, from the rise of domestic e-commerce, to live delivery of goods, to cross-border e-commerce, the application scenarios of online sales are becoming more and more abundant.

From traditional foundry, to distribution, to retail, the business choices of manufacturing manufacturers are becoming more and more diversified.

In this round of "upgrading and fighting monsters", the iterative upgrade of traditional manufacturers has also been strongly promoted.

　　Shipping time reduced from one month to a few days

　　Jinhua Heshly Cosmetics Co., Ltd. (hereinafter referred to as "Heshly"), which has been deeply engaged in the production of comprehensive cosmetics products for more than 20 years, has been mainly based on the traditional offline wholesale model until 2017.

Chen Longfu, general manager of He Shili, told China Business News that at that time, orders, production, and delivery were all more traditional models.

New customers are mainly introduced from offline stores and old customers, and the overall production development level is relatively slow.

"Generally, delivery will take 1-2 months after receiving the order."

　　Relying on the 1688 platform, in 2017, He Shili began to develop online business.

"From offline to online, one of the biggest changes is that the delivery time has been greatly shortened. The current delivery time is generally one week, and if it is urgent, it will only take two or three days." Chen Longfu told China Business News reporter , "The e-commerce model has higher requirements for delivery. After buyers place an order, they all hope to receive the goods as soon as possible. It is impossible to wait 1-2 months as before."

　　Buyers require merchants to deliver goods quickly, and they also force the source manufacturers to quickly get the goods in place, especially in the case of explosive products, the requirements for the manufacturer's volume are faster and better.

　　Facing the emergence of new situations, Chen Longfu said that this requires the company to adapt to this change from top to bottom.

In the beginning, the main difficulty was management.

How to make workers break out of the solidified production mode and adapt to accept deployment at any time; how to improve production efficiency in many aspects, etc., need to be coordinated and improved from management.

　　In order to solve the problem of production efficiency, in addition to doing a good job in personnel deployment, the upgrading of equipment has played a major role.

Chen Longfu introduced that the previous production was semi-automated. For example, four workers can produce 10,000 bottles a day. After the equipment is updated, it will enter fully automated production, and one worker can produce 40,000 bottles a day.

　　"Quick shipments" and "explosive orders at any time" require manufacturers to keep up with the rhythm.

Chen Longfu bluntly said that in the early stage of "digital" production, a lot of effort was indeed made and a lot of money was spent.

But under the general trend, we must also be more standardized and systematic.

Facing the strict requirements of cross-border e-commerce customers for the scale of the factory, the factory was upgraded to create a dust-free workshop; because of the large number of materials required for the production of cosmetics, it may not be possible to make a finished product if there are few, so a production ERP was set up. (Enterprise Resource Planning) system, follow up the material situation at any time, improve production efficiency and service level, etc.

　　In order to better open up both ends of supply and demand, the 1688 "INSIDE Plan" proposes that it will take about three years to build 100 service centers for production areas in the core industrial belts of the country; open up 756 logistics trunk lines in 50 core production areas and establish more than 100 production areas The network warehouse is configured for unified warehouses to solve the problem of efficient connection between factories and consumer terminals.

At the same time, select super factories with more than 100,000 sources to provide exclusive source customization services for retailers in various formats.

　　The market forces manufacturers to "upgrade and fight monsters"

　　"Delayed shipments may face fines, which is completely different from the previous'slow pace', but actively responding to market changes is also a necessary mentality for our traditional manufacturing manufacturers in the transformation." Chen Longfu said.

　　In 2020, Heshly’s sales have risen from 20 to 30 million three years ago to 80 million, of which 70% of the sales come from online.

Chen Longfu said, "Although there are many difficulties in the transformation, there is always a gratifying result." It is understood that the company will continue to expand its retail business and gradually establish its own brand.

　　According to industry insiders, if you believe in the process of "Internet +" reversal, then the higher the degree of downstream Internetization (online, data), the more obvious it will be to the upstream manufacturing link.

At present, among all commodities, it is estimated that the retail end of the book industry has the highest degree of Internetization, with a conservative estimate of over 50%.

Therefore, the "publishing and printing" link in the upstream production and manufacturing of books has been highly Internet-based, and digital publishing and mobile reading have become popular.

The textile and apparel industry is another highly Internet-based industry at the retail end. Data shows that it has reached 30%, which means that 30 out of every 100 clothes in the country are sold on the Internet.

Therefore, the flexible production of garment factories is accelerated, and the production cycle is shortened.

　　For a large number of industrial manufacturing companies, downstream customers are category B customers. The demand for "Internet +" of such companies is more from the collaborative needs of enterprises, but the driving force still comes from downstream customers.

　　As a platform, how to make manufacturers better adapt to market needs, Zhang Xiaodan, product director of Alibaba’s China Domestic Trade Division, said that at this stage, the factory will provide very accurate buyers and customers, including the buyer’s portrait and the market. The corresponding data products such as the trend of the factory can let the factory understand some trends in the market.

Then make advance design and combine our own experience to produce products.

　　A related person in charge of Alibaba told a reporter from China Business News that it is expected that this year's "INSIDE plan" will bring about one trillion online sales to the factory, and last year it reached 700 billion.

　　Author: Huang Qiong