China News Service, Leshan, September 4 (Qi Yuting) "Strong tourism companies should be encouraged to cooperate with universities or independently establish research institutions, post-doctorate workstations, and build external brains and expert databases for tourism companies; promote the implementation of flexible talent recruitment The policy encourages professionals who have passed the training and assessment of tour guide business to enter the tour guide team as part-time tour guides.” On the 4th, the China Cultural Tourism Talents and Human Resources Industry Development Summit was held in Leshan City, Sichuan Province. The Central Talent Work Coordination Group Special Expert, China Wu Jiang, the former dean of the Institute of Personnel Sciences, said at the summit.

  The theme of this summit is "Focus on the integration of culture, tourism, industry and human resources, and promote the development of tourism in Da Emei". Relevant government officials, experts and scholars, and relevant business leaders from all over the country gathered together to discuss and promote the upgrading and promotion of the cultural and tourism industry. The development plan of the human resources industry.

The summit released the "2021 Great Emei Tourism Talent Development White Paper".

Photo by Qi Yuting

  "The cultural and tourism industry is centered on people and is an important engine for economic growth. It has a significant role in adjusting social structure, promoting consumption, and expanding employment, and is an important driving force for the country's transformation and development." Yang Shiqiu, former vice minister of the Ministry of Human Resources and Social Security The remote live broadcast of the summit stated that under the new economic situation dominated by internal circulation, cultural and tourism consumption has shown great potential and strong driving force.

  According to data from the Ministry of Culture and Tourism: In the first half of 2021, domestic tourism revenue reached 1.63 trillion yuan, an increase of 157.9% over the same period last year.

China's cultural tourism industry has become a new economic growth point and an important way to liberate and develop cultural productivity.

However, the cultural tourism industry is also facing some problems as it develops rapidly.

Among them, the total number of talents in the tourism industry is generally insufficient, the demand for tourism professionals is large, and the lack of talent support for the integrated development of culture and tourism has become a "pain point" that plagues the development of the industry.

  How to build a team of high-quality and innovative cultural tourism talents?

Wu Jiang suggested that training methods for tourism talents should be innovated.

Explore the use of the Internet and new technologies to carry out training, encourage governments, enterprises, universities, and research institutions to conduct online education cooperation, improve online education platforms; promote online education curriculum sharing in national and local training bases; expand innovative talent training work and encourage development Competitions and selection activities with a wider scope, multiple levels, and multiple forms increase the proportion of innovative elements at all levels and types of competitions, and explore the introduction of tourism entrepreneurial competitions.

The summit scene.

Photo by Qi Yuting

  In response to industry "pain points", the summit also released the "2021 Great Emei Tourism Talent Development White Paper". The "2021 Great Emei Tourism Talent Development White Paper" recommends that for frontline employees with low academic qualifications, it can effectively connect the vocational education resources in the region to carry out educational qualifications promotion and training actions. Based on the phenomenon of the tourism industry in the low and peak seasons, the "prosperous work and lack of learning" can be flexibly adopted. In view of the low quality of the overall service, we can provide regular and multi-form presentations on the improvement of service quality for all employees, middle and high-level managers, especially business sites of various types of business and key customer service positions in scenic spots. Training and work practice activities. (over)

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