Expectations of continued high demand this year
Smartphone sales are up 40%.
The telephone industry has been able to develop rapidly and meet the needs of consumers.
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Officials in phone companies and outlets said: “Smart phone sales recorded an increase of up to 40%, during the first half of 2021, compared to the same period last year, supported by the increasing use of smart phones in business, and smart devices achieving record levels in terms of For entertainment purposes, browsing social networking sites, as well as virtual conferences and digital tools that contribute to organizing remote work.
Increased sales
The Deputy Director of the Abu Dhabi Cooperative Society for Operations, Abdullah Eid, said that “there is a rise of more than 25% in sales of mobile phones, during the first half of this year, compared to the same period last year, driven by the growing reliance on phones mainly in business, With the continuation of virtual conferences, and remote work in some key sectors, and these phones meet the needs of the individual in entertainment and visiting social networking sites.”
Eid expected that the demand for smart phones will continue to be high during the remainder of this year, with continued reliance on them in work, pointing out that the phone industry has been able to develop rapidly, and meet the needs of consumers, especially with regard to the advanced technologies used, such as supporting fifth generation networks. The speed of the Internet connection, downloading and uploading of applications and content, as well as the high capabilities of the cameras.
Flexible market
For his part, Director of Strategy and Planning at OPPO Middle East and Africa, Fadi Abu Shamat, said, “The sales volume during this year represented an exceptional start for the sector, especially since the UAE market is a major player in the sector, given that the UAE was not affected by any Sharp declines in its markets, compared to other countries in the region or the world, thanks to its flexible and distinctive policies.
He stressed that the UAE market is a leading regional and global market that possesses components equivalent to those in major global markets, mainly due to Emirati consumers and their consumer behaviors in the market, noting that high levels of demand are closely related to modern technologies, such as supporting fifth generation networks, High camera specifications, fast charging technology, and distinctive designs that keep the latest trends in mind.
Abu Shamit explained that “the market for consumer electronic products, especially smart phones, was affected by the repercussions of the (Covid-19) crisis, as is the case in many sectors, as sales in the region witnessed declines in the first half of 2020, due to the challenges related to logistics and chain of affairs. However, sales witnessed a rapid recovery, with the transition from the state of decline in the market, to significant growth during the second half of last year, as a result of the high levels of consumer interest in the personal and practical use of these smart devices. and increased demand for it.
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UAE market growth achieved by almost 40% during the
first half of this year, compared to the
same period last year.
He attributed this rise to the increasing use of smart phones in business, and smart devices achieving record and unprecedented levels in terms of entertainment and browsing social networking sites. Virtual conferences and digital tools, which contribute to organizing remote work, played a major role in recovering sales. and its recovery during the “Covid-19” crisis.
He explained that OPPO was able to maintain a distinguished performance in the UAE market during and after the crisis, despite the presence of several challenges, attributing that performance to factors, foremost of which are the rapid response protocols provided by the UAE government, and health crisis management laws that were quickly applied. This allowed the manufacturers to continue to work normally, and to launch devices in the local market without obstacles, in addition to the company’s endeavor to meet the aspirations of customers, and provide the best and most advanced smartphones to all,
especially to the youth category.
Important factors
in the same context, Mazen Tawfik, sales official at Happy Line Center for Phones, said that “mobile phones recorded an increase in sales, during the first half of this year, at rates ranging between 20 and 40%,” noting that the year 2020 recorded The performance fluctuated between a decline during the first half, and a clear improvement in the second half.
Tawfiq explained that “the price of the phone and the capabilities it provides, especially with regard to the speed of Internet connection, and downloading and downloading smart applications, are among the most important factors that determine the volume of sales,” pointing out that outlets have offered discounts on the prices of some phones, while providing some supplies for free.
Especially since consumer behavior has been affected by the pandemic, and consumers are looking for the best benefits at the lowest prices.
Significant improvement
An official in a phone-manufacturing company said: "The market witnessed a significant improvement during 2021, compared to the same period last year, to record a growth in sales of between 20 and 30%, depending on the devices."
The official - who asked not to be named - expected that the market would maintain good performance for the remainder of the year, with new brands being offered with great potential and appropriate prices, in light of the growing competition in the state market.
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