Rural tourism allows people to "see the mountains, see the water, and remember homesickness", making it the first choice for tourists to take a leisure vacation.
With the vigorous development of the digital economy and the upgrading of consumer experience, the in-depth integration of "Internet +" and industry has not only boosted the quality and increase of rural tourism, but also allowed rural tourism to enter the field of vision of more and more young people.
Escape the hustle and bustle of the city, go to the countryside to find a life back to the original, or experience folk culture, or enjoy local cuisine, or simply relax. This "long in the cage, return to nature" travel method has become many urban young people. The new fashion of travel.
The activeness of young travelers on social networks injects new impetus into rural revitalization.
Mafengwo's tourism big data shows that when young people decide to start a trip to the countryside, family and friends are their travel companions the most.
35% of young people choose to take their parents and children to travel together, and 35% of young people take country tours as a new gathering scene for classmates and friends.
Among the tourists who are concerned about rural tourism, "post-90s" accounted for 41.5%, and "post-00s" accounted for 18.2%. Young people have begun to become the mainstream group of rural travellers.
"Experience" is the primary concern of young people when choosing a country tour. Featured games such as RV camping, homestay, cycling, adventure, and hiking are becoming the driving force for the development of country tourism.
Young people like visiting ancient villages and towns. They want to live like locals, start an immersive travel experience, and like to share their tour experience on social networks.
Young people who are in pursuit of individuality and are willing to try new things are innovating traditional rural tourism into more new tricks.
Rural tourism has become a "new national wave of tourism." Red culture and intangible cultural heritage, which are closely related to rural tourism, have become one of the sources of cultural confidence for young people.
In recent years, the countryside has gradually become a good place for people to relax and vacation.
The Ministry of Culture and Tourism has actively promoted the combination of rural tourism with rural revitalization and beautiful rural construction, cultivated a number of rural tourism destinations with beautiful ecology, production and life, and selected 100 key rural tourism towns (townships) nationwide. There are 1199 key tourist villages.
In 2019, China's rural tourism received 3.09 billion visits, accounting for half of domestic tourist visits.
It is understood that the Ministry of Culture and Tourism will adhere to the brand as the lead, and implement the rural tourism catering promotion plan and rural tourism based on the national rural tourism key villages and towns, rural tourism boutique routes, preferred country houses, and rural tourism integration development demonstration areas. The art enhancement plan promotes the integration and development of rural tourism and related industries, so that rural tourism can hold up the wealthy golden rice bowls of the people, shape a new image of rural livability and industry, and use the "beautiful countryside" to leave a strong color on the magnificent picture of "beautiful China" One stroke.
Reporter: Zhao Shan