China News Service, Chengdu, September 3 (He Shao Li Peng) In Su Dongpo’s hometown of Meishan, Sichuan, kimchi, which has a history of more than two thousand years, is becoming the new engine of local economic development.
Every year, a large number of kimchi floats across the ocean, serving tables from more than a hundred countries and regions.
"I have a habit. Whenever I go to a country, I will go to the local supermarket to see if there are Jixiangju kimchi." Watching packages of kelp and mustard with cartoon patterns are skillfully enclosed in express boxes by workers, Meishan kimchi processing company Jixiang Ding Wenjun, chairman of Ju Food Co., Ltd., said that he hopes that this joint name with Disney will make more young people and children like Meishan kimchi.
The kimchi industry in South Korea, Japan and other countries has been deployed in the international market earlier. How can Chinese kimchi "counterattack" overseas?
In Ding Wenjun's view, the export of kimchi must have both excellent quality and a standard workshop, so that the standardized products produced can better go abroad.
"We participated in the drafting of China's national kimchi industry standards, built innovative practice bases, hired expert teams, and cooperated with universities and professional scientific research institutions to add new varieties and create differentiated products. Only in this way can products not only go global, but also go long-term. ."
Every day, a large number of new domestic products are listed on the China-Europe class.
Photo by Zhang Lang
The kimchi industry is the epitome of China's new domestic products' ambitions in the world.
For a long time in the past, the export of Chinese domestic brands was often caught in a price war that competed in the low-end and mid-range sectors.
Nowadays, under the joint efforts of Internet technology and global capital, many new Chinese brands have improved their manufacturing capabilities, improved their supply chains, technological iterations, and model innovations, forming advantages in quality, technology, innovation, and price, and Qianfan competes for overseas markets.
The mobile phone brand Transsion is selling well in Africa with its unique "tanning" camera, loudspeaker audio, and Doka multi-standby technology. Four of the top five mobile phone brands in India by market share are from China; in the first half of this year, China's new energy vehicles The export volume was 173,300 vehicles, a year-on-year increase of 151%. SAIC's brands MG and Chase are among the top market segments in the UK, Norway, the Netherlands, Denmark, and Iceland.
The export of these new domestic products is no longer just "Made in China", but also a transition from manufacturing to "intelligent manufacturing".
Wu Xiaobo introduced new domestic products in Chengdu.
Photo by He Shaoqing
As one of the leading companies in Sichuan tea industry to open up overseas markets, Sichuan Tea Industry Group Co., Ltd. has successively established marketing agencies in more than 20 countries and regions including Russia and Malaysia.
"We have always advocated the establishment of industrial standardization and product specialization around'from tea garden to teacup'." Yan Zewen, chairman of Sichuan Tea Group, said in an exclusive interview with a reporter from Chinanews.com that the new domestic products want to win a place overseas, technological innovation and traditional culture It is "assuming"-without technological innovation, it is difficult to upgrade traditional industries, and without traditional culture, tea will not go far.
According to China Customs statistics, in the first half of 2021, China's 18.07 trillion yuan import and export scale hit the best level in the same period in history.
Among them, cross-border e-commerce imports and exports were 886.7 billion yuan, a year-on-year increase of 28.6%; exports were 603.6 billion yuan, an increase of 44.1%; imports were 283.1 billion yuan, an increase of 4.6%.
Meishan Kimchi and Disney are co-branded.
Photo by He Xi
According to financial writer Wu Xiaobo, in this round of the new domestic product movement, traditional domestic products such as Pechoin and Li Ning through self-revolution, carried out iterative innovation in category, and captured the "Generation Z" consumers and overseas consumers.
In the past few years, due to the "Forbidden City Effect", many new domestic products have been co-branded with the Forbidden City, Dunhuang and other IPs, which have achieved good results.
However, it is difficult for a simple joint name to trigger a consumption boom, which means that the new domestic products should evolve from an aesthetic iteration to a new competitive field in the future, to seize consumer awareness, establish new IP, and compete for pricing power.
"New domestic products reflect not only the capabilities of an enterprise, but also the competitiveness and sustainability of a country's industrial economy." Wang Yi, a professor at the School of Business Administration of Southwestern University of Finance and Economics, said that the new domestic products can be understood as "national products in the new era." "New-value domestic products" and "domestic products" from countries that have received global attention, such as Japanese products, Korean products, and German products, consumers will associate certain labels with certain labels. Chinese domestic products with new values in the new era will also Need to work together on the Chinese label.
Wang Yi suggested that in addition to building a strong brand for China's new domestic products, it also needs to design a hierarchical product portfolio that highlights high quality and differentiated value.
"Overseas markets are ever-changing. Only by flexibly formulating strategies based on our own circumstances can we form a win-win synergy with China's local market forces." (End)