China-Singapore Jingwei Client, September 1st (Li Huicong) On August 31st, a press conference with the theme of "Efforts to Realize Housing for All People" was held by the State Council Information Office, which attracted widespread attention from the whole society.

  At the press conference, relevant leaders of the Ministry of Housing and Urban-Rural Development introduced the current work and plans for housing and urban-rural construction in my country, covering the housing security system, the renovation of old communities, housing for young people, rural housing, urban construction, and long-term real estate mechanisms. Construction and so on.

The hot word "living for a living" once again refreshed the development tone of the real estate industry.

  Yan Yuejin, research director of the Think Tank Center of the E-House Research Institute, pointed out that "to have a place to live, this goal will lay a solid foundation for the development of common prosperity."

  Regarding the government's high-profile press conference, there is a saying that "will determine the life and death of China's real estate development cycle in the future."

In this regard, Xu Xiaole, chief market analyst of the Shell Research Institute, told the Sino-Singapore Jingwei client that the meeting did not increase the policy on the property market regulation.

Under the guidance of policies, China's real estate market has ushered in a new chapter of development, but the industry will not stall and decline due to this.

  The hot word "live and live"

  To live there is a high-frequency word in China's previous government work reports.

In the end, the "living for a living" and related content can be fully and clearly stated in the report of the 19th National Congress of the Communist Party of China, which clearly stated: New progress has been made in providing for the elderly, housing for housing, and support for the weak.

  Undoubtedly, among the above-mentioned important contents covering the entire life cycle of each person, housing has a key significance.

  Yan Yuejin believes that the term "living and living" has ushered in a bright moment, which can be understood from two perspectives.

For a long time, the industry's references have mostly focused on "home ownership", but after the continuous reform of the leasing market since 2015, the references to "home ownership" have increased significantly.

The government's active guidance of the development of the rental market can also become an innovation point in the reform of the housing system under the framework of common prosperity.

  As the Minister of Housing and Urban-Rural Development Wang Menghui said at the meeting, “During the '14th Five-Year Plan' period, the Ministry of Housing and Urban-Rural Development will focus on the development of affordable rental housing, further improve the housing security system, increase the supply of affordable housing, and strive to achieve all The people live there."

  "In other words, by renting a house in the future, while realizing high-quality housing, we will also enjoy the same education, medical and other system benefits as buying a house." Yan Yuejin believes that in this regard, some big cities can move faster. Enterprises should actively explore innovative actions related to "high-quality rental housing", especially focusing on "making a fuss" with the current three-child policy, so that everyone can truly experience the happiness and beauty of living under common prosperity.

  my country has built the world's largest housing security system

  Without humility, my country's housing development has made great achievements.

Wang Menghui pointed out that the country has built the world's largest housing security system.

According to data from the Ministry of Housing and Urban-Rural Development, in 2019, the per capita housing area of ​​urban residents in my country reached 39.8 square meters, and the per capita housing area of ​​rural residents reached 48.9 square meters.

According to data from the National Bureau of Statistics, the per capita housing area of ​​urban residents in my country has been increasing year by year. By 2019, it has been close to 40 square meters, an increase of 0.8 square meters from 2018 and an increase of 33.1 square meters from 1978. The living conditions of ordinary residents have been significantly improved. improve.

  In addition, the press conference clarified that the housing security system jointly constructed by "public rental housing + affordable rental housing + shared property housing", that is, "to let all people live there" is not about welfare housing allocation, but Strengthen the innovation of various housing systems on the supply side.

  This meeting clarified the housing supply path for three main groups of people: public rental housing, which is to ensure that families with double income difficulties in urban household registration; affordable rental housing, which addresses the net inflow of new citizens and young people into the city; and shared property rights. Housing is facing "sandwich layer" buyers who have a certain financial strength but cannot afford to buy a house.

At the same time, a series of fiscal, taxation, financial, and land supporting policies have also made the entire housing security system more complete.

  Xu Xiaole also pointed out that a clearly structured affordable housing system will accelerate the continuous improvement of the situation of "young people in big cities cannot afford and rent houses".

  On August 30, the Beijing Municipal Planning and Natural Resources Commission released information on 131 leased housing land projects to be supplied in 2021, of which 96 projects, covering approximately 212 hectares of land, are designed to connect new citizens, young people, scientific and technological talents, and industries. Workers, as well as urban public service guarantee personnel and other groups with housing difficulties.

The proportion of land used for rental housing has reached 70%, which shows the government's determination.

In addition, Shanghai, Hangzhou and many other cities have also made it clear in the "14th Five-Year" housing plan to increase the supply of affordable housing.

  The stock market has huge room for development

  At this meeting, the relevant person in charge of the Ministry of Housing and Urban-Rural Development emphasized: "Urban development has shifted from large-scale incremental construction to the transformation of stock quality improvement and incremental structural adjustment."

  Xu Xiaole pointed out that the current need to focus on solving the contradiction between housing supply and demand, the stock housing market will play a greater role.

Judging from the law of the past development of the real estate market, the development, growth and expansion of the second-hand housing market is also a sign of the maturity of the industry.

In fact, our common people’s demand for housing has evolved from "requiring housing" to "requiring good housing" for improvement.

Therefore, the content surrounding residential consumption and services will occupy an important proportion in the entire industry chain in the future.

  "The residential industry must provide products and services to the people, not only to achieve boundary expansion, to open up the original discrete business, but also to improve the quality of products and services, and build a new industry ecosystem." In Xu Xiaole's view, the future of real estate The new ecology of the industry is not just a second-hand linkage and simultaneous rental and purchase. In the future, the entire chain of new houses, second-hand houses, leases, design, decoration, property, home furnishings, and more pre-sales and after-sales services will form a symbiosis The organism.

  For example, modern property management is no longer the traditional cleaning, maintenance, security and other services. Their capabilities can be expanded to include cafeterias, fitness, childcare, laundry and other community facilities, as well as housekeeping, housing trusteeship, rental and sales, and even Housing sharing, community finance, etc. under the background of the Internet can be said to be far-reaching.

This means that in the future, there will be a number of professional brokers and housekeepers focusing on house transactions, leasing and house management, so as to truly improve the living quality of the whole people.

  "Don't worry too much about real estate development"

  Since the implementation of the long-term real estate mechanism in 2018, my country's real estate market has generally been operating smoothly.

In the first half of this year, the intensive introduction of regulatory policies for the real estate industry caused short-term fluctuations in the market and caused some people to worry about the industry.

  At this meeting, there was no heavy policy overweight for the regulation of the real estate market, and the main goal was to promote the steady and healthy development of the real estate market.

  In Xu Xiaole's view, China's real estate industry will enter a new stage of development, and it will not stall and decline. There is no need to worry too much about the future development of real estate.

  Xu Xiaole put forward three factors supporting the future development of the industry:

  First, the process of urbanization is in the ascendant.

In 2020, the urbanization rate of the permanent population in my country is 63.89%, which is still a long way from the urbanization level of more than 80% in developed countries. The housing demand of the urban population is still "rigid demand."

  The second is the continuous release of demand for improvement.

It is estimated that in the next 10 years, the increase in housing demand due to housing improvement will reach 5.6 billion square meters, with an annual average of 560 million square meters, accounting for 43% of total sales.

  The third is that this meeting emphasized "promoting urban renewal steadily", and the continuation of urban renewal in the future will generate some housing demand.

The Shell Research Institute estimates that the industry generates about 80 million square meters of new housing demand due to the transformation of the old city each year, and this part of the demand accounts for an important 6% of the total sales.

(Zhongxin Jingwei APP)

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