China News Service Client Beijing, September 1st (Zuo Yuqing) Recently, "Li Yang Domestic Violence" has once again been searched on Weibo, but this time the target of domestic violence has changed from an ex-wife to a daughter, but Li Yang is right This was denied.
On August 31, Li Yang’s attorney responded that Li Yang believed that his ex-wife’s accusation of his “domestic violence daughter” was “seriously misrepresented”. This statement was caused by the “misunderstanding” of the two parties’ daughter’s education methods.
On August 31, Li Yang entrusted a lawyer to make a statement on "the ex-wife accused Li Yang's daughter of domestic violence".
In addition to the topic of domestic violence, many netizens who eat melons exclaimed: "So Li Yang is still crazy about English?"
Promotions in the name of "inspirational"
The "Li Yang Crazy English" brand was founded in 1990.
For many born in the 80s and 90s, Li Yang and his crazy English are simply part of childhood memories.
Crazy English posters have been posted on the facades of many bookstores.
"When he raised the microphone and shouted to the sky, we were excited to leave tears." Liu Qian (pseudonym) recalled.
Even after more than ten years, she still remembers Li Yang's speech.
"He tells his inspirational stories about learning English, telling grateful teachers and parents. In that atmosphere, it's hard not to move people."
For Liu Qian, who is not accustomed to speaking English, Li Yang’s speech brought a lot of impact: “He taught us to lift the book above our heads and shout out sentences. This is something the teacher has never taught. He convinced us. , As long as you can learn English well."
Data map: Li Yang who is speaking.
Liu Qian said frankly: "His speech is too sensational, so we are convinced that learning English is our mission." And the textbook she bought on impulse has not been opened up until now.
"It costs hundreds of yuan to include books and CDs. This price was not cheap more than a decade ago."
Speech-book sales-training camp is the main development model of Li Yang Crazy English.
Since the establishment of Crazy English, Li Yang has continued to make speeches throughout the country and has also won a large number of "fans".
"People who believe in Crazy English have a fanatical cult of Li Yang himself." On social platforms, people with the same experience criticized him.
Crazy English,
no longer
"crazy"
"The deep binding of Li Yang's personal image with the Crazy English brand is also destined to deal a heavy blow to Crazy English by domestic violence incidents." Some commented.
"I was really shocked at the time, because it was very different from his previous positive and successful image." Liu Qian said that the domestic violence incident took off her filter.
"I shouldn't be like this as a teacher."
In 2011, Li Yang, who had just been involved in a domestic storm, told the media that the company has contacted venture capital companies and is preparing to go public. The time to go public is about two or three years later, but the domestic violence incident may affect the company.
Since then, the listing of Crazy English has no more details.
"The teaching model of Crazy English has fallen behind." English teacher Li Juan (pseudonym) believes that in the early days when the English market had just opened up, Li Yang's straightforward and "crazy" model might still cater to people who were eager to learn English at the time. , But as the English market matures, Crazy English is no longer suitable for the present.
Crazy English student reading early on Li Yang's Weibo.
"Learning English should put words and sentences in the context of the entire article. Reading fragmented sentences aloud does not help students understand and learn better."
Li Juan told Chinanews.com that in addition to teaching methods, Li Yang's main spoken English has also been hit by the "original" version.
"Nowadays, when students want to practice oral English, they generally prefer to find foreign teachers with a purer accent. Moreover, with the development of the Internet, the original English movies, teaching materials and other resources are easier to obtain. Who wants to learn Chinese English?"
Embarked on the franchise route
When Li Yang came into the public eye again because of the "Domestic Violence Daughter" incident, what many netizens wanted to know was how Li Yang and his crazy English are now?
In November 2013, Li Yang announced that he had joined the marketing giant Amway, and said that he "found the home of the soul"; in July 2014, Li Yang officially converted to Buddhism at Shaolin Temple and said that he would help more Shaolin Temple disciples to train English.
In a video in July this year, Li Yang still shouted in English at the fully enclosed summer camp.
"Affiliate! Cooperation! Win-win!" When the traditional marketing model is no longer popular, Crazy English has started the franchise route.
Screenshot of Crazy English official website homepage.
In April 2021, Li Yang Crazy English officially launched the "Global Affiliated School Program". He claimed: "It will take us ten years to develop 10,000 cities in more than 38,000 towns and 2,800 counties and more than 600 cities across the country. Li Yang Crazy English has joined the cooperative school for a long time."
On the official website of Crazy English, Li Yang claimed that his lecturer team is the best in speech recruitment in China, and both school lectures and team lectures are the main recruiting positions for Crazy English lecturers.
"As long as the teacher graduates from university and has a basic level of English, after two days and one night intensive training at the headquarters, he can immediately start the job." "Participate three times in a row, and you can become a local English teacher."
Regarding the joining model of Crazy English, some people in the training industry believe that time will be tested and English training is not enough to be good at speaking and enrolling students. What's more, the era in Li Yang's eyes that "speaking fluent English will definitely change your destiny" is gone forever. (over)