Chinanews client, Beijing, August 31 (Reporter Xie Yiguan) It claims to be the No. 1 sales of whole wheat bread. Both anchor Wei Ya and Dr. Dingxiang have recommended them. They look very healthy, and the pastoralism low-fat whole wheat European buns are captured by this. It has won the hearts of many consumers.

  But is it really so healthy?

Nowadays, pastoralism low-fat whole wheat European buns are directly "named" by the Shanghai Consumer Protection Committee on the WeChat official account.

The screenshot is from the product sales page of the Pastoralism flagship store.

Shanghai Consumer Protection Committee: Pastoralism, low-fat whole wheat European package, low-standard energy and carbohydrates

  According to the Shanghai Consumer Protection Committee, recently the loyal fan of the “Shanghai Consumer Protection Committee WeChat Official Account” came to the Consumer Protection Committee with a lot of bread. Well, I had to ask the Consumer Protection Committee for help.

  A pastoral low-fat whole-wheat European bun that was "planted" by a young lady attracted experts. The packaging of this pastoral low-fat whole-wheat European bun reads 6.4g/100g protein and 1.0g/100g fat. Carbohydrates are 33.5g/100g, and the sum of these substances is 40.9g/100g.

  The Shanghai Consumer Protection Committee sent this bread to a professional organization for testing and found that the carbohydrate was about 36% more than the nominal amount, and the energy content was 40% more than advertised.

  According to the Shanghai Municipal Consumer Protection Committee, according to the current weight of the young lady, the daily intake of calories should not exceed 1200 calories to achieve the effect of weight loss. According to the nominal 155 kcal of pastoralism, it is enough to eat 7 a day.

But a piece of bread contains 215 calories, which actually consumes 1505 calories. If the little sister insists on eating 7 pieces a day, it will directly change from losing weight to gaining weight.

The screenshot is from the product sales page of the Pastoralism flagship store.

  Therefore, the Shanghai Consumer Protection Committee believes that businesses should be truthful and scientific in their publicity. Such low-standard behavior is not only a manifestation of dishonesty, but also irresponsibility to consumers.

Pastoralism issued a response: the product meets regulatory requirements

  After being questioned by the Shanghai Consumer Protection Committee about the low-fat whole-wheat European package and the low-standard energy, on the evening of August 30, Pastoralism responded on the official Weibo. The pastoralism product standards met and complied with the "National Food Safety Standards for Prepackaged Food Nutrition Labelling General Principles" "Relevant regulations (GB28050-2011).

The picture comes from the official Weibo of Pastoralism.

  Pastoralism claims that the product testing report for Pastoralism is issued by Henan Baixinda Testing Technology Co., Ltd. The testing products include: low-fat whole-wheat European buns (original flavor, matcha red bean flavor, purple sweet potato red flavor, pumpkin cranberry flavor, Black sesame walnut flavor), and the packaging label was carried out on this basis.

And the relevant quality inspection report was attached to the Weibo response.

Response from Shanghai Consumer Protection Committee: Recalculation or low bid

  On the morning of August 31, the Shanghai Municipal Consumer Protection Committee issued a document again saying that some consumers pointed out that the calculation was not professional enough. We asked experts to write a more professional interpretation for consumers' reference.

  Through professional analysis, it can be found that the pastoralist product label identifies the usable carbohydrate 33.5g/100g; the laboratory report provides the total carbohydrate data of 45.7g/100g, and the detected usable carbohydrate can also be obtained after calculation. The value of carbohydrates is 38.8g/100g.

The measured value of carbohydrates is 116% of the marked value


The screenshot is from the WeChat official account of the Shanghai Consumer Protection Committee.

  The label value of the product energy is 764kJ/100g, and the measured value of energy directly calculated according to the measured data in the test report is 139% of the label value.

Refer to the product label identification method and consider the energy provided by dietary fiber when calculating. The

measured energy value is 1001kJ/g, which is 131% of the identification value


  In addition, the measured value of protein is 16.4g/100g, the label value is only 6.4g/100g, the measured value is 256% of the label value; the measured value of sodium is 249mg/100g, and the label value is 107mg/100g, the measured value is the label 233% of the value.

  In this regard, the Shanghai Consumer Protection Committee once again emphasized that food nutrition labeling is an important guarantee for consumers' right to know.

It is the obligation of the enterprise to label truthfully.

Low standards and disorderly standards are not only dishonest behaviors, but also irresponsible to consumers.

  What do you think about this matter?