<Anchor> The
long-established domestic game market is shaking. While Nexon, Netmarble, and NCsoft, who have been dominant in general, rely only on systems that allow them to spend money on games, new powerful players are emerging with new titles.
By Kim Ki-tae, staff reporter.
<Reporter>
NCsoft's recently released 'Blade and Soul 2', the market response was cold.
It is evaluated that there is no significant change from the representative game 'Lineage', which even suffered a boycott due to excessive charging.
In two days after its launch, NC's stock price plummeted more than 21%, evaporating 3.9 trillion won in market capitalization.
On the other hand, the new game 'Goblin' released by Pearl Abyss was a graphic that built the metaverse worldview, and the market's expectations were pouring in, and the stock price broke a new record.
Kakao Games with 'Odin', Krafton from 'Battleground', and Wemade from 'Mir 4' are making progress.
It is pointed out that the sluggish performance of NCsoft, Nexon, and Netmarble, the '3N' in the game industry, is also due to the increase in labor costs due to competition to secure developers, but it is pointed out that the system focused on 'charging' rather than investment and innovation has caused a crisis.
[Whee Jeong-hyun / President of the Korean Game Society: This can be seen as a conservativeization of major game companies. It is a stable business model and the easiest way to squeeze users based on random items without developing games aggressively.]
The environment surrounding the game industry is favorable, including the abolition of the game shutdown system after 10 years and the preparation of bills to regulate fees by Google and Apple.
Going global, not satisfied with the domestic market, and differentiated content and technology are expected to determine the success or failure of the company.
(Video editing: Park Jin-hoon)