Continuing the high-quality development momentum that has repeatedly set historical highs in recent years, Tsingtao Brewery once again handed over the "mid-year answer" of operating revenue and net profit both hitting historical highs.
On August 25, Tsingtao Brewery released its 2021 semi-annual report.
During the reporting period, the company achieved a total of 4.769 million kiloliters of product sales, a year-on-year increase of 8.2%; realized operating income of RMB 18.29 billion, a year-on-year increase of 16.66%; realized net profit attributable to shareholders of listed companies of RMB 2.416 billion, a year-on-year increase of 30.22% .
Tsingtao Brewery stated that during the reporting period, the company continued to unswervingly implement the high-quality development strategy formulated by the board of directors, fully stimulate the endogenous motivation of the company, accelerate the promotion of capacity optimization and product structure upgrades, and give full play to the brand and quality advantages of Tsingtao Brewery. Exploiting domestic and foreign markets, achieved sustained and stable growth in the company's operating performance.
The product structure upgrade achieves new breakthroughs, the sales volume of high-end and above products of the main brand increased by 41.4%
In the first half of 2021, Tsingtao Brewery is guided by the upgrading of its product structure, focusing on its main products, taking the lead in innovating and developing a series of artistic brewing products such as Tsingtao Brewery's "Hundred Years Journey, Amber Lager" with unique flavors, and through high-quality differentiated products The combination has led the ultra-high-end development and structural upgrade of the Chinese beer industry.
It is particularly worth mentioning that during the reporting period, the operating income of Tsingtao Brewery’s thousand liters of liquor achieved a year-on-year increase of 7.8%; the main brand Tsingtao Brewery achieved product sales of 2.528 million kiloliters, a year-on-year increase of 20.9%, of which Tsingtao Brewery’s sales of high-end and above products achieved a year-on-year growth. With an increase of 41.4%, the company maintained its competitive advantage in the domestic beer mid-to-high-end product market with its continuously expanding high-quality development results.
Diversified consumption scenes to achieve new breakthroughs "immersive" consumption experience to meet multi-level needs
Nowadays, products are being reshaped, consumption scenes are on the rise, and the cultural attributes and scene-oriented spirit of products are being valued by consumers.
Tsingtao Brewery meets the multi-level needs of consumers by creating diversified and attractive consumption scenarios.
During the reporting period, Tsingtao Brewery increased its brand communication and channel innovation, and led the new marketing trend of diversified consumption scenarios in the context of consumption upgrades through an immersive all-round brand promotion model.
As a new height of brand promotion, a new height of new product experience, and a new height of happiness for consumers to live a better life, "TSINGTAO1903 Tsingtao Beer Bar" has now been deployed in more than 200 stores across the country, further creating a new height of beer immersive experience. Continuously meet the multi-level needs of consumers for individualization, sceneization, convenience, and high-end.
During the reporting period, "Tsingtao Brewery" continued to maintain the No. 1 brand value in China's beer industry with a brand value of RMB 198.566 billion. The total value of the company's brands such as "Tsingtao Beer, Laoshan Beer, and Hans Beer" has exceeded RMB 300 billion. Yuan.
During the reporting period, Tsingtao Brewery accelerated its digital transformation to enhance synergy, and built a large-scale and intelligent production base through the construction of the industrial Internet. Tsingtao Brewery was awarded the “Beacon Factory” of the industrial Internet of the beer and beverage industry; the company established an “end-to-end decoding based on digitalization”. The charm-perceived quality management model", the charm quality management system has shown practical results; in addition, emerging businesses such as smart supply chain have also achieved rapid development, digital supply chain construction has achieved new results, and continuous optimization and improvement of management efficiency have been achieved.