BEIJING, August 24 Xining electrical

problem: network red bloggers, "Journey to the West" in mind: the magic of the Qaidam to punch a new landmark

  Author Sun Rui Zhang Dandan

  Wearing Korean costumes, standing in the middle of the dreamlike Emerald Lake, among the ravines of the Kunlun Grand Canyon, Douyin husband and wife expert "Korean Couples Traveling Ji" showed fans the "cornucopia" of China through the camera. Amazing view of Qaidam.

Every day, as soon as their vlog is released, they have read tens of thousands, and they interact with fans from time to time.

  "You must go to the Chaerhan Salt Lake in the Qaidam Basin. You will not be disappointed. It is indeed beautiful. The scenery you can't see is particularly shocking, fun and exciting." "The beauty of Mangya's Eye of the Devil" Aiken Spring It’s so beautiful to be able to use drones to show it.”... Recently, a couple from Yanbian, Jilin, told netizens on the Douyin platform.

  Affected by the epidemic, the flow of outbound tourists returned to the domestic market during the peak summer travel season, and the "low-risk areas" with few beautiful scenery in Northwest China, such as Qinghai, Tibet, and Inner Mongolia, became popular.

As the only way to "Northwest Journey", the magical Qaidam Basin has also become a new landmark for many travel celebrities to check in.

  The Haixi Mongolian and Tibetan Autonomous Prefecture (“Haixi Prefecture” for short) is located in the hinterland of the Qinghai-Tibet Plateau. The main part of the prefecture is the Qaidam Basin, known as China’s “cornucopia”. The roof of the world and the deep inland geographical environment have created The unique natural and cultural landscapes on the Haixi have strong attractiveness and market competitiveness, and constitute a colorful and unique tourist resource system on the Haixi.

  After the epidemic, the "express train" of the Internet celebrity economy is showing its abilities all over China.

Inner Mongolia invited Internet celebrity anchors to carry out a 4-day "Traveling in Inner Mongolia", punching in the Chilechuan grassland, Xiangshawan scenic spot and Huitengxile Huanghuagou grassland tourist area and other scenic spots, attracting tens of millions of fans to read.

During the trip, the Douyin couples used cameras, mobile phones, and drones to record the downstream playing process, and shared them on the We-media platform, which aroused enthusiasm and formed netizens’ reviews.

  The “post-90s” couple in Taiyuan with 309,000 fans are also masters of Douyin couples. They also recorded the beauty of the Qaidam Basin through the camera, and shared travel guides and routes with fans.

  Finding "net celebrity restaurants" for dinner and traveling to "net celebrity check-in locations" has become a tourist habit of many people. A number of celebrity cities and regions have already enjoyed the dividends brought by the celebrity economy.

As of the end of July, Haixi Prefecture had received 7,876,500 tourists, a year-on-year increase of 39.2%; tourism revenue was RMB 4.271 billion, a year-on-year increase of 48.4%. Compared with 2019, the visitor revenue has recovered to 65.6% and 61.2%, respectively.

  Wang Dingbang, Secretary of the Haixi Prefecture Party Committee of Qinghai Province, said that in the past five years, Haixi Prefecture’s modern service industry has grown by leaps and bounds, and cultural, sports and tourism have developed vigorously. The tourism brand "Miracle Qaidam" is also more resounding.

(End)

Keywords: