How does the film industry’s transformation script kill the new track?
In the past two years, the film and television industry has encountered many challenges: first, the tax reform storm in 2018 caused capital to withdraw quickly, and then the new crown epidemic in 2020 will hit the film and television industry again.
Waves of blows are intertwined with the ever-changing opportunities of the industry. What are the film and television practitioners doing? Is the industrial park where the old film and television companies gathered?
"They all went to kill the script!"
Industry
The film and television park became "Script Killing Park"
Gaobeidian Industrial Park, Chaoyang District, Beijing, used to be a gathering place for film and television companies, but now it has become a gathering place for Beijing's scripts and shops.
A reporter from Beijing Youth Daily searched Dianping for a total of 4,985 results. Among them, 465 were in Gaobeidian. Both large and small script killing shops and script killing studios were stationed in Gaobeidian.
Why is there so many high-quality scripts in Gaobeidian all at once?
Wang Ning, the principal of the script studio, told the Beijing Youth Daily reporter: "Mainly because many of Gaobeidian's scripts have been transformed into this new field by film and television industry staff. We use film and television thinking to create scripts and improve the text. The quality and character lines make the script of the script kill more professional."
Wang Ning's script-killing script studio was established in December 2020, which is the last train to catch up with the industry.
The predecessor of this team was the queen's team of a famous screenwriter. Because the whole was relatively young, the interest in script killing changed from interest to work, so several small partners collectively resigned to start a business.
Unexpectedly, after the Spring Festival holiday this year, they will catch up with a wave of "entrepreneurship" in their own industry, and they can also survive by "selling capital."
Status quo
It's not easy to make money in the shops
Nowadays, "Script Kill" has become the new favorite of young people's leisure and entertainment due to its suspense, entertainment, and sociality. In a limited time, players can perform role-playing through the designed script to complete the reasoning game.
Although there are many script kill shops, many young people still like to play in Gaobeidian, "mainly because there are many ways to play, and the quality of scripts is also very good, especially the ability of original scripts." said Xu Xiaoqing, a college student.
However, a reporter from the Beijing Youth Daily learned in an interview that although there are many studios for "script killing", it is not easy to make money.
Wang Ning belongs to the upstream creative team of the script-killing industry, and has his own views on the development of the industry: "Although this industry is in the air, it is not as mature as the film and television industry. For example, in April this year, many people have turned into the air. Investing in script-killing stores, many stores began to sell and close in August this year. It is not easy to open a good script-killing store."
Talking about the experience of opening a store, the script for opening a store in Gaobeidian told the reporter of Beiqing Daily: “It’s too difficult to open a store here. Before we came here to open a store, we felt that the rent was cheap. In the reading room, there are a lot of young people around, and they are close to popular business districts like Joy City and Baiziwan. Now there are too many scripts and shops here! Survival is a problem, let alone making money. !"
In the face of many film and television industry workers entering the script to kill, the veteran script kills shop advocates Xu bluntly: "On the one hand, the film and television industry practitioners come with a wealth of experience, which can be regarded as a dimensionality reduction attack; on the other hand, management is their weak underbelly. The barriers for the industry are also very high."
The business of the script-killing shop is good or bad-according to people familiar with the matter: the popularity of each store is uneven, some old stores make a profit of 200,000 a month, and some stores do not count the hundreds of thousands of early investment, and lose money in a single month. It ranges from 30,000 to 50,000.
Break through
Interact with players using the small program folio
On the one hand, there are huge operating costs; on the other hand, there are venture funds with few young people.
How to break through?
The method of the film and television artist Wang Liang may be worth learning.
In October 2020, Wang Liang, who has been working in Beijing for ten years, returned to his hometown of Chengdu. Before he was a film and television drama producer, he faced the strong atmosphere of script-killing in Chengdu and brought the 500,000 start-up capital he earned from Beijing. , Resolutely invest in this new field.
Regarding the process of starting his own business, Wang Liang said bluntly: "The past few months have made me feel like riding a roller coaster. I first took a script and kill shop in the city center. The previous resources of the film and television industry have been put aside. After the New Year, I took advantage of the industry's trend to transfer the store out, and made a small profit, and then opened a script to kill studio."
During the opening of the shop, Wang Liang met many local shopkeepers in Chengdu and learned about the main operating modes of the script-killing industry.
Based on his own expertise, he chose to start a business with light assets, mainly through script creation, project cooperation, etc., to run his own new track.
"I have been a TV series for 10 years, and I know the relationship between creation and the audience. I want to use what I have learned in this new industry."
Wang Liang integrates a multimedia system into the script kill script produced by his studio, uses a small network program to open the script, interacts with the players, and uses a brand-new business model to cooperate with the script killer shopkeeper.
"Our model first can solve the problem of piracy. The addition of small programs and multimedia can make players feel more live. At the same time, the display of script killing is not as simple as the script. You can't make money from the script if you copy our script. The multimedia of the small program The key is the core of the script." Just like solving movie box office and film and television piracy, the veteran of the film and television industry is playing a new role in the script killing industry.
In addition to adding multimedia and new media materials to the script, Wang Liang is leading a team to discuss cooperation with a scenic spot in Wuhan, injecting a new perspective into the traditional tourism industry. The immersive experience is what they are pursuing: "The core purpose of this project is ours. It's not about making profits, but about opening up the young people's market, transforming the tourist experience of scenic spots from traditional sightseeing tourism to immersive tourism, and making scenic spots more dynamic and younger. Only with the first pilot can we have a future."
Text/Reporter Wang Lei Coordinating/Liu Jianghua