Sports tourism should not "people go to cool tea"
Guo Jingyuan
Will you go to a city for a sport?
In 2015, "sports + tourism" entered the public eye with a blowout.
According to statistics from the National Tourism Administration, my country's sports tourism industry is developing at an annual growth rate of 30% to 40%.
The genes of sports competition and entertainment have expanded the boundaries of tourism content, giving birth to N possibilities under the diversified integration: sports towns, sports theme parks, sports resort complexes, sports clubs...plus city marathons, road bike races The enthusiasm has swept across the country, and various places have followed suit, aiming to enhance the image of the city and promote local tourism by introducing sports events.
As the prevention and control of the epidemic has become normalized, people have re-examined their lifestyle, sports, and physical and mental health.
Driven by the new scenes of leisure tourism and new sports models, sports tourism certainly has many successful cases, but there are also many competitions that are severely homogenized and lack characteristics.
More than that, many tourist resorts develop outdoor sports bases, often due to lack of basic understanding of outdoor sports, unprofessional sports facilities and operation methods are difficult to meet the needs of outdoor sports enthusiasts, and there may be safety risks for high-intensity sports tourism projects. There is also a lack of comprehensive protection.
Sports tourism is not just a walk-and-go trip.
The enthusiasm of various localities to actively promote sports tourism projects is understandable, but "sports+" is not a panacea, and problems such as disorderly growth of the sports tourism market, emphasis on scale and low quality still exist.
The local government hopes that sports will "bring people" to the city, and the issue of how to "retain people" is more worthy of every city manager's thinking.
Only by rationally developing according to local characteristics and cultural characteristics and strengthening supervision and operation according to local conditions can we gain something.
"Sports + Tourism" should focus on brand building.
Taking sports activities as the scene and cultural tourism experience as the connotation, we will deeply explore sports IP suitable for local tourism resources and humanistic characteristics, and develop scene design around this core, promote the spirit of sports, and realize full exchanges and exchanges between tourism, culture and sports. Integration, shaping the value of the city's brand.
"Sports + Tourism" should also focus on system building.
Relevant departments should introduce sports tourism standards, promote the standardization and quality construction of sports tourism through the creation of sports tourism demonstration areas, and continue to improve the service management and safety guarantee system of sports events.
At the same time, improve the talent training mechanism and encourage the cultivation of a group of leading sports tourism enterprises.
The renovated new sports business formats and new models are an important driving force for activating the potential of the sports consumer market.
The "sports+" ecology has thrown an olive branch for the upgrade and development of the tourism industry. In order to prevent the "one side of a thousand competitions" and "one side of a thousand cities" from being staged again, create a diversified, experienceable and participateable sports tourism scene, and realize the sports IP brand The maximization of the effect can promote the high-quality development of the sports tourism industry.
Guo Jingyuan
Guo Jingyuan