Chinanews, Lanzhou, August 21 (Zhang Jing Gaoying) "Mastering the skills to start a business will increase the success rate." Shi Yongbin, Director of the Vocational Ability Building Division of the Gansu Provincial Department of Human Resources and Social Security, said in an interview with a reporter from Chinanews.com , It is necessary to combine entrepreneurship training with the development of local characteristic industries, including intangible cultural heritage skills including Lanzhou beef noodles, Qingyang sachets, Linxia brick carvings, etc. As a result, the government’s entrepreneurship training services will be more Targeted.

　　Since November 2020, the Ministry of Human Resources and Social Security issued a document that decided to implement the "Ma Lanhua Plan" for vocational skills improvement actions for all types of workers in urban and rural areas who have entrepreneurial willingness and training needs. Carry out multi-level and differentiated entrepreneurial training at different stages of entrepreneurship, as well as different gender, demand, and regional economic characteristics, to help willing entrepreneurs to systematically learn skills, clarify entrepreneurial ideas, help entrepreneurs improve their overall quality and reduce business operations Risk.

　　Talking about the "Ma Lanhua Project", Shi Yongbin introduced very vividly, "Ma Lanhua, Malanhua, you are not afraid of wind and rain." This also shows the tenacious vitality of entrepreneurial training. It is for every participant to come. Said, it means that you can still make a career under the environment of adapting to different "soils".

Through continuous innovation in work methods, during the "13th Five-Year Plan" period, Gansu has accumulated more than 400 entrepreneurial training teachers and more than 230,000 trainees.

The picture shows a student from Lanzhou University shopping at the post office themed undergraduate entrepreneurship.

(Data map) Gao Zhanshe

　　The province’s "Ma Lanhua Plan" focuses on groups such as colleges and universities and various vocational colleges, scientific and technical personnel, returned overseas students, retired military personnel, rural migrant workers, and entrepreneurs who have returned to rural areas, unemployed, and transferred workers. Through the continuous expansion of the training group, the foundation of local entrepreneurship training has become stronger, and the pertinence and effectiveness have also been improved, helping the entrepreneurial training "Ma Lanhua Project" to take root and blossom in Longyuan.

　　Shi Yongbin said that Lanzhou University of Technology took the lead in incorporating entrepreneurship training into the teaching plan. Colleges and universities such as Lanzhou University and vocational colleges such as Lanzhou Vocational and Technical College have extensively launched a series of college students’ entrepreneurial pioneer training camps to further enhance college students’ entrepreneurial ability, lead and drive more People are involved in the wave of entrepreneurship.

　　Ding Junzhe, a student at Lanzhou University, is about to usher in his junior year of study. He is a member of the entrepreneurial tide. Although he is only 20 years old, he has 2 years of entrepreneurial experience.

"The career planning when I entered school was my first lesson in entrepreneurship training. I was relatively new to entrepreneurship at the time, but I can always be inspired by classic cases shared by teachers in class." He said, as a "post-00" , I have a special liking for trendy play, including most of my classmates who are also very interested in this field.

　　In Ding Junzhe's view, Chaowan is not just a fancy thing. He is optimistic about the market and he partnered with a few classmates to open a store to do business. He tried to combine local flavors including beef noodles, wolfberry, lily, rose and other Lanzhou characteristic culture with Chaowan. Combine them to create a new fashion with Lanzhou elements.

During this period, Ding Junzhe also participated in the entrepreneurial training organized by local officials, clarifying the importance of "making a distinctive brand".

　　It is precisely because of his own innovation that Ding Junzhe and a few of his colleagues have successfully started a business. Currently, he runs 4 stores and is preparing for the opening of the fifth Chaowan store.

Ding Junzhe said that the training gave him a clearer understanding and planning of entrepreneurship, including advertising design, store management, and product production. Several partners have their own division of labor.

He is also full of confidence in the next business, and plans to make this characteristic trendy play into a "Lanzhou Collection" product. If possible, not only retail, but also the wholesale field.

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