Approved by the Emirates Tourism Council

A mechanism that enhances the tourism sector in the country to benefit from “Expo 2020 Dubai”

  • The Emirates Tourism Council held its third meeting via virtual platforms.

    From the source

  • Ahmed Belhoul Al Falasi: "The results achieved during the last 12 months constitute a strong starting point for increasing the number of tourists during (Expo 2020 Dubai)."

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During its third meeting, held via virtual platforms, chaired by the Minister of State for Entrepreneurship and Small and Medium Enterprises and Chairman of the Council, Dr. Ahmed Belhoul Al Falasi, the Emirates Tourism Council reviewed the developments and developments in tourism development efforts in the UAE, and the most important national initiatives launched during the last stage, To support the tourism sector in the country, and reviewed the most prominent indicators that have been achieved in hospitality and hotel activities, during the first half of this year.

The Council adopted a coordination mechanism at the federal and local levels to develop new and integrated initiatives and solutions, to enhance the tourism sector’s benefit in all emirates of the country from hosting “Expo 2020 Dubai” next October, and receiving world delegations, and approved a joint work plan between the Ministry of Economy and local tourism departments and authorities. To increase the number of international tourists to the UAE, and open new tourist markets to attract tourists to the UAE, through large-scale promotional campaigns, targeting a number of promising destinations in exporting tourists to the UAE, to introduce the long-term and multi-entry tourist visa that the state recently launched, and to promote The distinguished tourist destinations, activities and services enjoyed by the country.

It also approved practical steps for joint planning of the upcoming domestic tourism campaign, during the next season in the country, and the innovative initiatives and events it will include, as well as a mechanism to support the provision of tourism data in the country with the aim of promoting proactive tourism development efforts.

Outstanding performance

Minister of State for Entrepreneurship and Small and Medium Enterprises and Chairman of the Council, Dr. Ahmed Belhoul Al Falasi, said that the tourism sector was able to achieve outstanding performance rates, and enhance the level of recovery from the repercussions of the “Covid-19” crisis, to currently stand before a new stage of growth and development, in a manner that enhances His active contribution to supporting the national economy.

Al Falasi stressed the importance of the tireless efforts made by the state, with the support and directives of its leadership, to distribute “Covid-19” vaccines on a large scale and at a rapid pace, to cover more than 83% of the country’s population, which strengthened the state’s ability to contain the pandemic and raise recovery and growth rates in various sectors. In the forefront of the tourism sector.

He stressed that the results achieved during the last 12 months constitute a strong starting point for increasing the number of tourists to the country during the period of the "Expo 2020 Dubai" activities, pointing to the importance of the outputs and plans that were agreed upon during the council meeting, to offer advanced solutions and initiatives aimed at opening markets It aims to enhance the country’s position on the global tourism map, as one of the best and safest sustainable tourism destinations in the world.

The most beautiful winter

What has been achieved in the "The Most Beautiful Winter in the World" campaign, and how to plan the internal tourism campaign, during the next season in the country, called for by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, with focus To include new and innovative activities and initiatives that contribute to raising the rates of domestic tourism in the country, and enhancing the proportion of domestic tourism to the total tourism revenues at the national level.

In turn, the Federal Authority for Identity and Citizenship reviewed the recently launched innovative initiative, which is concerned with issuing a multi-entry tourist visa for a period of five years.

Hotel revenue and number of guests

The statistics of the tourism sector showed an increase in the total revenues of hotel establishments to about 11.3 billion dirhams, with an occupancy rate of 62%, for the first half of 2021, compared to about 8.6 billion dirhams, and an occupancy rate of 53.6%, for the same period of 2020.

The number of hotel establishment guests in 2021 reached 8.3 million guests at the state level, an increase of 15% compared to the same period in the previous year, and the number of guests from domestic tourism reached 2.3 million hotel guests, compared to 1.3 million hotel guests during the same period in 2020. With a growth rate of 77%.

• 8.3 million hotel guests during the first half of 2021.

• 11.3 billion dirhams in hotel establishments' revenues in the first half.

• 62% hotel occupancy rate for the first half of 2021.

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