After having sold 100,000 “premium” vehicles on the Chinese market which are considered as alternatives to locally produced Tesla, Nio has just announced the creation of a more popular brand: “the relationship between NIO and our new consumer brand will be similar to the one between Audi and Volkswagen or Lexus and Toyota, "said William Li, CEO of the manufacturer. The latter also suggests that its desire is" to provide better products and services than those of Tesla, but at lower prices For the moment, Nio already distributes its cars (the ES6 and EC8 SUVs, as well as the EC6 compact SUV) in Norway and its European presence should increase in the coming years.
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