More than 500 riders endorsed Weilai, and the rider circle also has to become a fan?
■ Observer
These car owners cannot represent all Weilai car owners, nor can they represent the Weilai car company itself, nor are they qualified to make a "disclaimer" statement on behalf of the police to the family members of the accident.
Recently, Lin Wenqin, the founder of Meiyihao brand management company, died in a traffic accident driving Weilai ES8.
This puts NIO in a whirlpool of public opinion, and also triggered discussions on assisted driving and autonomous driving.
In this regard, the cause of the accident reported by the Fujian police was a rear-end collision.
At present, various parties in society are still arguing about the concept of "autonomous driving", and the police have not yet released more detailed investigation results.
Wei Laifang said that he would not speak any more until the matter had no results.
What’s interesting is that on August 18, more than 500 NIO owners issued the "Joint Statement on NIO Owners’ Awareness of the NP/NOP System", stating that the current Internet reports on NIO’s NP (NIOPilot)/NOP (Navigate on Pilot) The nature of) is controversial and cognitive biased; NIO’s introduction and promotion of NP/NOP did not confuse or mislead them.
The statement shows that as a user of NP/NOP services, NIO owners have the most direct knowledge and experience, and have the most say.
Therefore, they call on the media and self-media to understand and verify basic facts and concepts before reporting and commenting, and win public respect with a rigorous, rational, and solid style.
At first glance, this joint statement issued by more than 500 car owners is more like a "disclaimer" for NIO.
But it must be clear that no matter whether it is 500 or 5,000 Weilai car owners, they do not represent all Weilai car owners, nor the car companies themselves, nor are they qualified to make a "disclaimer" statement on behalf of the police to the family members of the accident.
The specific cause of the accident awaits follow-up investigation by the police.
If it is revealed that it is a technical defect of assisted driving, it is necessary to carefully examine the problem of assistive technology; if it is an accident caused by other reasons, it needs to be discussed separately.
What’s interesting is that, under normal circumstances, when a certain brand of car may have technical defects, the most “not forgiving” is the other car owners who are stakeholders. It is so unusual when it comes to Weilai. The joint statement is behind the owners. The emotions are worth pondering.
This has something to do with the community culture that Weilai has been working hard to operate.
Different from the dealer sales model adopted by traditional car companies, Weilai is a direct brand, which makes it more convenient for automakers to directly invest in various resources to organize car friends gatherings.
Taking advantage of this advantage, car owners have a strong sense of identity for the owners of Weilai, and Weilai’s community culture seems to have a trend of "rice circle culture".
After carefully tasting this joint statement, it means that some "true love fans" continue to "wash the ground" after the "star overturned".
The various arguments revealed in this joint statement also have the logic of fans in the fan circle.
It needs to be emphasized that there is no problem with car owners supporting the brand, but they cannot make decisions based on subjective emotions, let alone interfere with public opinion.
Therefore, it is necessary to remind some NIO car owners that once inappropriate and untimely remarks are made, the damage to the car companies or the car users’ reputation itself may be intangible. Don’t rush to speak up until the cause of the accident has not been identified. Good.
□Ding Hui (media person)