How long can coffee "suck gold" fire

  According to media reports recently, the international brand Tims coffee will be capitalized and listed on the Nasdaq in the United States, and Tims China's valuation may reach 1.8 billion US dollars.

  After entering the Chinese market for more than two years, Tims Coffee sought to merge and go public. It could be valued at more than 10 billion yuan by calling out the goal of "more than 200 existing stores + 1,500 stores". This seemingly amazing operation is different from today The "inner roll" of China's coffee market is inextricably linked.

  In the past July, three start-up coffee companies have successively obtained 100 million yuan-level financing, which has attracted the attention of investors in various industries.

According to incomplete analysis by the media, in the past six months, 13 coffee shop brands have completed a total of 17 financings, and more than 20 institutions have participated in the investment, including some top venture capitalists such as Sequoia Capital.

  How much market is hidden behind coffee so "sucking money"?

According to the data released by the consulting company, the size of China's coffee market will reach 300 billion yuan in 2020, and it is expected to increase to 1 trillion yuan in 2025. According to reports on China’s coffee industry investment prospects, China’s coffee consumption has reached 15% in recent years. The rate of rapid growth to 20% is far higher than the global average growth rate of 2%, and from the perspective of per capita annual coffee consumption, there is still considerable room for growth in the Chinese market.

  Judging from the performance of coffee brands, Starbucks, the top spot in the Chinese market, saw its revenue in the third quarter increased by 45% year-on-year; Swire Coca-Cola achieved a 124% growth in its coffee business in the first half of this year; the number of Luckin Coffee’s nationwide stores has been “resurrected” More than 5,200; Tims Coffee, which has only entered the Chinese market for more than two years, has achieved overall profitability.

The various benefits that have emerged in the market have become the "fuse" for capital to pounce on the coffee market.

  Indeed, coffee penetration rate in China is still very low, and there is still a lot of room compared to European and American countries.

Especially in the context of the growing demand for coffee by young people and office workers, the diversification of coffee forms and the changes in coffee ecology have allowed entrepreneurs and capital to see a new consumption concept and the huge market that it brings.

  For the "new coffee powers", it is understandable to rely on capital to support the acceleration of development, but to survive the "outflow", they have to rely on their own blood production.

Slow money is made by opening a coffee shop.

Who can continuously innovate in products, concepts and models, pinpoint brand positioning and target consumer groups, and let consumers drink their favorite coffee at the right price will have the last laugh.