"Withered vines and old trees, faint crows, air-conditioned WiFi watermelon", in the hot summer, air-conditioning, watermelon, etc. seem to have become people's "must-haves".

The scorching sun above makes people afraid to go out.

But for some businesses, summer is the peak season for sales.

The increase in sales of summer goods has also injected new vitality into the summer market.

  In recent years, my country has introduced new policies to promote measures in many places, and the summer economy has shown a trend of increasing quantity and quality, and a diversified consumer market including catering, tourism, shopping, entertainment, learning, leisure, etc. has been formed.

  Sunscreen products quietly rise

  “I usually choose sunscreen first to look at the price, and choose the one with better experience in the same price range, such as refreshing sunscreen.” said Ms. Li, who is shopping for sunscreen products at Haomei Shopping Center in Urumqi.

  In the scorching sun, sunscreen has become a must-have item for many people to travel, especially in the western regions where ultraviolet rays are strong, sunscreen is essential.

And new sunscreen products such as sunscreen spray and sunscreen mousse have gradually become the new favorites of the summer consumer market.

  It is understood that as a popular summer sunscreen product, sunscreen products such as sunscreen are becoming one of the fastest growing categories in the cosmetics market.

According to the survey data of Tianyancha, my country’s sunscreen patents have exceeded 6000. In this summer, searches for “sunscreen cream” on platforms have increased by 211% year-on-year. With the increase in outdoor activities, the sales of sunscreen products have continued to grow. .

  Intelligent products are popular

  Although it has entered the end of the summer, the continued high temperature in Urumqi still makes the home appliance special still hot.

In many shopping malls in Urumqi, reporters saw that electric fans and air conditioners are still "hot goods."

  "Energy-saving air-conditioning will be the development trend of air-conditioning in the future." The staff of Suning Tesco said.

When consumers buy air conditioners, they often choose more energy-efficient air conditioners within the psychological price range.

Survey data shows that among the nearly 200,000 air-conditioning-related patents in China, over 8,000 are related to energy conservation and intelligence.

  Affected by the new crown epidemic, consumers are more concerned about indoor air health, and air-conditioning products with functions such as purification, dust prevention, and high temperature sterilization are becoming more and more popular among consumers.

  In response to the summer consumption boom, on the one hand, air-conditioning companies continue to promote the iterative upgrade of products in response to consumer demand to meet consumer expectations.

On the other hand, relevant companies have also adopted a combined online and offline sales model, broadened sales channels, and adopted a variety of promotional methods to promote consumption growth.

According to the staff of Suning.com, consumers can now make online reservations for products and on-site installations, and they can complete their consumption without leaving home.

  "Eating" out of the economy

  Speaking of summer, "drinking" and "sticking strings" must be indispensable.

"Our shop has about 100 to 200 guests a night, and a daily turnover of several thousand yuan." said Mr. Wang, the owner of a barbecue restaurant on the third street of Jianquan, Tianshan District, Urumqi.

  Summer is the hottest season for Xinjiang's barbecue business. Whether it is a barbecue restaurant or a night market snack street, there are full seats every night.

Mr. Wang told reporters that their magic weapon is to ensure that the ingredients are fresh and hygienic, to strictly control the standards of the ingredients, and to add their own unique formula to ensure the taste of the barbecue. The customers are satisfied with the food, relying on the customer's word of mouth, and the reputation is naturally out.

  In addition to the taste and service of barbecue, Mr. Wang also adopted some marketing strategies to attract customers.

Summer is a good season to drink beer. For example, if you drink too much beer, you can reduce the profit of beer. However, it attracts more customers to eat in the store. In fact, the benefits will be better.

  Summer is also the season of fragrance of melons and fruits.

Thanks to the rapid development of logistics and transportation, the fruits and vegetables in Xinjiang are more easily transported to the mainland for sale.

Customers from Henan and other places go directly to the melon farms to buy watermelons, and then sell the melons and fruits from Xinjiang to first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen.

  "Hot" is the common feeling and understanding of people in summer, and topics such as "coolness" and "sun protection" are also common pursuits of most people.

The summer consumption boom has injected new vitality into the market economy, but the summer economy still faces many challenges.

Industry insiders pointed out that in the face of the summer consumption boom, on the one hand, businesses need to formulate active marketing strategies based on the needs and characteristics of target consumers, the nature of the products, etc., and at the same time, they must also improve the quality of their own products and continuously increase consumer satisfaction. Spend.

On the other hand, relevant departments are required to continuously improve related infrastructure construction and policy support to ensure the smooth progress of the summer economy.