Li Jiaqi was fined 300,000 yuan for false propaganda
Affiliated company's response: Comprehensive rectification
During the live broadcast, he was fined 300,000 yuan for false propaganda, and Li Jiaqi's company responded to this.
A reporter from the Beijing Youth Daily learned yesterday that American Watch (Shanghai) Network Technology Co., Ltd. responded to the administrative penalty imposed by the Shanghai Changning District Market Supervision Administration.
The US wrist company stated that it attaches great importance to it and accepts it sincerely. It has carried out a comprehensive rectification of the issues covered in the notice, improved company regulations, plugged management loopholes, and avoided such incidents from happening again.
The company is owned by Li Jiaqi.
On July 23 this year, the Shanghai Changning District Market Supervision Administration delivered the "Administrative Penalty Hearing Notice of the Shanghai Changning District Market Supervision Administration to Li Jiaqi's subsidiary Meiwan (Shanghai) Network Technology Co., Ltd. (hereinafter referred to as "Maiwan") Book".
According to the administrative penalty decision letter, Meiwan was commissioned by Nanjing Jaguar E-commerce Co., Ltd., the general agent of the brand’s China, to arrange for the company’s anchors to promote the home appliance product "Chupu stop vx beauty instrument" on the Taobao live broadcast platform on November 10, 2020. .
During the live broadcast, the anchor used "full face activation of collagen, lifting and firming, lifting and reducing wrinkles, the effect is very obvious... After a month of persistence, it is equivalent to hitting a hot Maggie. The effect is really good. Terms such as "terrible and amazing" promote the above-mentioned products.
The penalties showed that the type of illegal activities involved in the U.S. wristband was false or misleading commercial propaganda. The administrative penalty was a fine of 300,000 yuan, and the illegal act was ordered to stop.
In response to this matter, the U.S. wristband stated in a statement on the evening of the 13th that the incident was caused by a mistake in the introduction of the product by the anchor of the United States wristband in the live broadcast room, reflecting the loopholes in its management. We apologize for this.
After the occurrence of the above incidents, the United States claimed that it has further strengthened the management of the live broadcast room and improved the real-time monitoring system. At the same time, it organized various departments to strengthen the study of relevant laws and regulations, and invited supervisory departments and professional institutions to come to guide, find management loopholes, and improve the management system. , To prevent such incidents from happening again.
Meiwan said that it has always attached importance to consumer rights, strictly selected products, and provided real shopping guides.
Regarding this punishment, I will take warning, and once again sincerely apologize, actively cooperate with supervision, further strengthen management, and sincerely welcome consumers and all walks of life to supervise it.
Text / reporter Zhang Xin