Dubai Gold and Jewelery signs a partnership agreement with the International Gemological Institute

Laila Sohail: “We aim to create a conducive environment for traders to improve the diamond, jewelry and gemstone trade sector, and the shopping experience in Dubai.”

Dubai Gold and Jewelery Group announced the signing of a strategic cooperation agreement with the International Gemological Institute (IGI), as a knowledge partner.

Based on the first-of-its-kind memorandum of understanding signed this year, we will witness many joint campaigns between the two partners over the next two years.

This partnership will enhance Dubai's position as the world's destination for jewellery.

The International Gemological Institute will provide interactive seminars for professionals in the gold and jewelry industry and members of the Dubai Gold and Jewelery Group.

Provided by expert trainers from the International Gemological Institute, the courses are designed to educate Dubai Gold and Jewelery Group members on visual marketing topics, gemstone properties such as the attractiveness of sapphire, emerald etc., the differences between natural and synthetic diamonds, and more.

The seminars will be held at the institute's training centers or online.

Chonak Shastri, Managing Director of the International Gemological Institute, Middle East, said: “Our partnership with Dubai Gold and Jewelery Group is a testament to our collective resolve to support the jewelry industry, enabling solutions that maintain high standards for the Dubai jewelry sector, and ultimately improve Jewelery shoppers experience in Dubai.

The IGI logo will be featured in all upcoming marketing campaigns of the Dubai Gold and Jewelery Group, as a member of its key partners.

For her part, Laila Sohail, Board Member and Head of Marketing at the Dubai Gold and Jewelery Group, and Executive Director of the Strategic Partnerships Sector for the Department of Tourism and Commerce Marketing in Dubai and its institutions, Laila Sohail said: “With the Dubai Gold and Jewelery Group, the International Gemological Institute will lead many initiatives to increase and transfer knowledge in The field of diamonds and gemstones.

In addition, the Institute will dedicate exclusive and intensive learning modules to the members of the group, which will be available online or at the Institute's training centers.

The International Gemological Institute will also extend its premium laboratory services to members of the Dubai Gold and Jewelery Group with exclusive discounts.

Through these strategic initiatives, we aim to create a conducive environment for traders to improve the diamond, jewelry and gemstone trade sector, and the shopping experience in Dubai.”

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