"After learning from the painful experience, XCMG launched a major reflection centered on product quality and launched the'Quality·Life' action. All XCMG workers are deeply aware that if you want to stand up, you must first stand up in terms of product quality; if you want to have dignity, products Quality must have dignity first."
Recalling that the company exported two wheeled cranes to the United States in the mid-1990s, but the customer questioned that it was a “second-hand” request for return due to corrosion on the way, XCMG Group Construction Machinery Co., Ltd. Wang Min, Chairman and Secretary of the Party Committee of Group Construction Machinery Co., Ltd. (hereinafter referred to as "Xugong Machinery", 000425.SZ) has been impressed so far.
After nearly 30 years of development, XCMG has long established itself in the domestic market, while also firmly establishing its foothold in overseas markets.
According to XCMG, “In the first half of this year, the company’s exports increased by more than 70% year-on-year; the products have now been distributed in 187 countries and regions around the world, covering 97% of the countries along the “Belt and Road”, of which 30 countries have an export share. Ranked first."
It is reported that XCMG has formed the "XCMG's leading technology, non-destructive use" to help you succeed through continuous summarization and refinement of its experience in the implementation of the quality management model. The highest requirement of "Help you succeed" represents our pursuit of leading related parties to succeed together.
"Never lack the scale of quality and the speed without benefit." Wang Min believes that the concept of "Quality First, Quality Strong Enterprise, Quality Province Strong, and Quality Strong Country" must be firmly established, and high-quality planning and deployment of "Everest Climbing Three" The "Step by Step" action plan has made XCMG a world-class brand that has created a great power and represents "Made in China".
Take the road to high-quality development
In fact, for XCMG, which regards the word "quality" as extremely important, it has gone through a road of searching for more than 30 years.
Since the establishment of XCMG in 1989, the company has put forward the concept of high-quality, high-efficiency, high-efficiency, and sustainable "three highs and one possible" high-quality development through the first implementation of the excellent performance model and the introduction of lean six sigma management methods.
A bigger turning point occurred in 2016.
In November of that year, the company planned to release the gold standard of "Leading Technology, Not Destroyed" to the world in Shanghai, calling on the gold standard of the whole industry to work together to promote the transition from Made in China to Created in China, lead by innovation, persevere in ingenuity, and build a great country. Achieving a world-class brand "Made in China".
Also in this year, based on decades of industrial accumulation and industrial insights, after continuous summarization and refinement, Wang Min put forward the product concept of "leading technology, non-useful", and promoted the formation of a unique quality management model: " XCMG's "leading technology, never ruined" will help you succeed in the quality management model."
According to reports, the model is based on "technology leadership, non-use" as the core, product life cycle quality loop and business strategy performance value chain as the starting point, XPS improvement and innovation cycle as the driving force, continuous operation, and ultimately achieving a community of shared destiny for related parties. Common success.
In recent years, in order to further deepen the implementation of the product concept of "Technology Leading, Not Destroyed" and support the realization of the strategic goal of "Mount Everest", XCMG has summarized and refined the implementation experience of the quality management model and integrated the new ones in recent years. Development concepts and requirements have further optimized and perfected XCMG's quality management model.
Under the guidance of the quality management model, XCMG has also embarked on a path of high-quality development.
"In the past five years of practicing this gold standard, XCMG has established a global R&D system centered on XCMG Research Institute, radiating Europe, the United States, India and Brazil." The relevant person in charge of XCMG said that the company has successfully developed the world's largest 4,000 tons. Class crawler cranes, 2,000-ton all-terrain cranes, 700-ton mining excavators, and 100-meter-class fire trucks in Asia, including a series of high-tech productions that represent the advanced level of China and the world.
"Product quality reflects the quality of the company and the quality of all employees, so we must make the pursuit of excellence a habit in terms of the quality concept and quality creed. In our corporate management system, the quality management system and the quality safety system are the first One person, there is a veto, life-long accountability, and who is responsible for the institutional arrangements." Wang Min said in an interview with reporters.
"XCMG's brand connotation is safety and reliability." Wang Min said that construction machinery, especially boom products, have particularly high requirements for reliability.
Start with each welding wire and do the simplest thing right.
"Products are like character, quality is life, and quality is dignity. These have long been embedded in XCMG's product brand."
"Quality is respect" wins a bigger market
On July 20, the COSCO São Paulo vessel set sail from Lianyungang, carrying nearly a thousand construction machinery products such as excavators, loaders and graders produced by XCMG to South America. The products are expected to arrive at the port of destination around August 18.
This has also created a new record for single-batch exports of China's construction machinery industry in the past five years.
This is just a microcosm of XCMG products' battle in overseas markets.
Prior to April 2, more than 200 excavators rushed to Europe, the United States, and Australia on the other side of the ocean, opening a new chapter of Chinese construction machinery in the overseas high-end market.
It is understood that as a leading company in the excavator industry in China, XCMG is accelerating its overseas expansion, laying a solid global market, and devoting itself to the development of high-end regional markets such as Europe, the United States, and Australia.
At present, XCMG exports 10,000 mainframes to 187 countries and regions each year, and its overseas export revenue has increased by 162 times. The ranking of the world construction machinery industry has risen from 29th in 1999 to 3rd in 2021.
"In the first half of this year, XCMG exports increased by more than 70% year-on-year." Lu Chuan, President of XCMG Machinery and Deputy Secretary of the Party Committee, said that the bright export transcript reflects the remarkable results of XCMG's international layout and good global brand reputation and influence. force.
Sales promotion and overseas market development are inseparable from strong technical strength, and XCMG's high-quality development must also be supported by high-quality products.
"As of the end of June this year, XCMG has 8147 valid domestic authorized patents (including 1832 invention patents), 105 international patents, and 5 international standards have been formulated and published; 5 national science and technology progress awards have been accumulatively won, and China patent gold medals have been awarded. 2 items." The relevant person in charge of XCMG said, "If you control the standards in your own hands and truly have the right to speak in technology, XCMG can truly enter the stage of international standard formulation."
In Wang Min's view, XCMG must firmly follow the development path of independent innovation to achieve high-quality development, and must adhere to the "three highs and one large" product strategy of high technology content, high added value, high reliability, and large tonnage.
Today, XCMG has not only achieved the world's first 4,000-ton crawler crane, but also created the "world's first" 2,000-ton all-terrain crane.
"Returning to quality can stand on the top of the world." Wang Min said frankly that in the equipment manufacturing industry, the road to quality is by no means achievable by simple imitation, and requires great perseverance and determination.
"XCMG has always adhered to technological innovation-driven development and the main strategy of internationalization to drive development. On the one hand, it puts scientific and technological research and development in the first place to get rid of the problem of key technology "stuck necks". On the other hand, it seeks to compete with international giants in the sea."