Who is making you more and more anxious about "face value"?

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　　Face anxiety, also called appearance anxiety, refers to the fact that many people are not confident enough about their appearance in an environment that magnifies their appearance.

Contemporary people are surrounded by incorrect psychological cues from businesses, and their appearance anxiety is getting worse.

　　Where is the investment of 600,000 yuan worth of looks spent a year?

Fang Xiaorou, the anchor from Shenyang, took out a stack of receipts: eye bags, jaw cut, facial and leg liposuction, hairline planting, annual hyaluronic acid filling, botulinum toxin skinny legs and thin shoulders every six months, each Moon's Shuiguang Needle, Remaji, Fruit Acid, Ultrasonic Knife...

　　In the eyes of the Workers' Daily reporter, Fang Xiaorou has exquisite features, fair skin, slender figure, and has better appearance conditions than many people.

However, Fang Xiaorou is still dissatisfied with her appearance. The long-term medical beauty has not only failed to meet the "excellent" standard she pursues, but it has made her more and more anxious.

　　Afraid of the passing years of the spring, fear of fat body without being ridiculed by the crowd

　　When 32-year-old Fang Xiaorou first came into contact with medical beauty, it was only to cover up her physical defects. The congenital eye bags inherited from her parents made her look tired and listless all the time.

After graduating from university, she underwent an external eye bag surgery, which was praised by her classmates for "a lot of energy".

　　Crow's feet, sagging face, dark spots, if there is no medical beauty, this will be the most real face of Fang Xiaorou at the age of 32.

Fang Xiaorou first feared that Fangrong would pass away, just wanting to look young.

After working, she was laughed at by her colleagues for "big pie face" and "elephant legs". For this, she cried all night.

With the promotion of beauty consultants and overwhelming medical beauty advertisements, she cut the corners of her jaw.

As a result, it was out of control.

　　This is not a person's anxiety.

I don't know when, the "face value scorer" appeared on the e-commerce platform, and 25.99 yuan can get the makeup artist's 400-word analysis of the advantages and disadvantages of the facial features and makeup guidance.

"There is comfort to me. After all, I have never known which route to take." "I give a high score, and I will give some suggestions on makeup." "Miss sister is very careful and pertinent, and the suggestions are easy to operate." The reporter looked through. The reviews found that customers’ recognition is extremely high.

　　Not only that, some plastic surgery institutions have launched AI facial value testers, and you can score your facial value by sending a photo.

These undoubtedly amplify people's appearance anxiety to a certain extent.

　　According to statistics from the "White Paper on Medical Aesthetics Industry 2020", in 2020, China will have 5,150 newly-added medical aesthetics institutions, and the scale of the medical aesthetics market will reach 197.5 billion yuan.

Under the chase of the fiery capital, weird operations such as stomach cutting, elven ears, and calf muscle block surgery have appeared.

　　"I have to persuade dozens of people to return in one year, and there are still many people who are following." Chang Yong, chief physician of the plastic surgery department of a third-class hospital in Shenyang, said that anemia and gastroesophageal reflux may occur after gastrotomy; the ears are the most sensitive. , Injection of hyaluronic acid is easy to cause inflammation and suppuration. Failure of the operation will have a great impact on the nervous system; after the calf muscle is blocked, there may be calf weakness, and some people may never stand for a long time.

　　Behind the anxiety is a strong industrial chain

　　Humans’ pursuit of beauty has never changed. Why has anxiety about facial value become a contemporary "epidemic"?

　　Fang Xiaorou said that she was bombarded with advertisements in the beauty and medical beauty industries.

In the elevator room, there are advertisements for hair transplant, weight loss, and whitening; in short video platforms and in the circle of friends, "the chopsticks legs are against the sky, you can also have them", "the hairline moves forward, and you get promoted to jump three levels in a row." Tooth makes you smile more confident" everywhere; what's more terrifying is the soft advertisement of celebrities and public figures, which makes you mistakenly think that as long as you use the recommended products, you will have the same body and appearance.

　　"From upstream manufacturers of oral scanners, steel wires and ceramic fillers, to midstream orthodontic solution designers and orthodontic suppliers, to downstream dental hospitals and doctors, all hope that you will consume them." Hao Lei, a doctor who has worked in the Prosthodontics Department for 10 years, took the oral beauty industry as an example. The natural color of teeth is originally yellowish, and the arrangement is related to both congenital and acquired factors.

"Orthodontics" is the biggest demand of consumers. Medical deformities refer to correcting the conditions that affect the beauty of the face, oral function and development.

In the eyes of industry suppliers and manufacturers, none of the white and neat “porcelain teeth” are deformities.

For this reason, a large number of psychological suggestive advertisements are put on the market, deliberately amplifying anxiety, and attracting customers drives the development of the entire industry chain.

　　"Anxiety of appearance reflects the fierce competition of the current society to a certain extent." Hao Hongbin, general manager of Liaoning Bailian Talent Management Co., Ltd., told reporters that the most typical thing is the wave of cosmetic surgery before job hunting. The company's evaluation of job applicants has expanded to the body. , Life and other aspects.

A number of HR told reporters that if job applicants are similar in terms of academic qualifications, resumes and abilities, the company will give priority to recruiting people with good looks, “representing the company’s image,” “facilitating internal resolution of marriage issues,” and “good looking people”. The reason why people are self-disciplined and aesthetically good” seems to make people unable to fault.

　　In February 2021, the China Youth School Media conducted a questionnaire survey on "looks" to 2063 college students across the country.

The survey found that inferiority complex, popular monotonous aesthetics, excessive expectation of others' recognition, and mutual comparison are the main reasons for the anxiety of appearance.

　　Under the brainwashing of consumerism, high beauty has become the appearance of "high status" and "decent life", "Why do rich people wear light colors", "what kind of ratio of three courts look rich and noble", and how to wear high-educated girls in the workplace "Take", such value promotion of bad public accounts, not only aggravates anxiety, but even distorts the "Three Views."

　　To understand what looks good

　　"Good-looking can really add points, which affects our interpersonal relationships and self-awareness." Chang Yong said that when the medical aesthetics industry was born, it was to help people with physical deformities regain their health and self-confidence. This is the "shortcut" for ordinary people to pursue popular aesthetic identification.

　　Among the more than 400 cases he investigated and studied, there were indeed some who found a lover or job because of changes in their appearance, but very few of them changed their destiny because of their appearance.

Today's medical beauty industry exaggerates the importance of appearance for social life, work, and money.

　　"Why are there chopstick legs, Roman feet, and awl face? There is nothing beautiful about a thousand faces. Beauty should be rich and tolerant. A thousand people with a thousand faces and various poses are the laws of nature." Chang Yong believes that beauty should not be only one. A good-looking skin should also have decent clothes, civilized behavior, healthy life, and unique charm.

The "high appearance" of the new era should have a richer and more three-dimensional connotation.

　　On May 28, the National Health Commission and other departments jointly issued the "Special Rectification Work Plan for Combating Illegal Medical Beauty Services."

The "Plan" pointed out that medical cosmetology advertisements are medical advertisements, and non-medical institutions are not allowed to publish medical advertisements.

Beauty medical institutions have not obtained approval from legal review and are strictly prohibited from publishing medical advertisements, or disguising medical advertisements and false information in the form of news, medical information service topics (columns), and health science popularization.

At the same time, it is emphasized that all regions and departments should use traditional media, new media and other channels to extensively carry out popular science education, release warning messages, improve consumer recognition ability, and guide the public to rationally recognize.

　　Hao Lei believes that with the strengthening of national supervision and the strengthening of positive guidance, more and more people will choose to improve their appearance in a rational and healthy way. The anxiety at that time is not a vicious pressure but a benign motivation.

Liu Xu