Set up village-level express service outlets, and "Postal Express" cooperates to introduce "digital logistics"...

100 million parcels go in and out every day to help revitalize the countryside

  Our reporter Gan Xi

  According to the latest data released by the State Post Bureau, the number of express parcels nationwide every day has exceeded 300 million, of which 1/3 are in rural areas.

This means that more than 100 million parcels travel in and out of the countryside every day.

  Behind the huge data of express parcels, the vitality of the rural economy is reflected.

Courier outlets are set up from the township to the village

  "Ajie, I'm here to pick up the express." Early in the morning, Ms. Li, a villager from Daqishan Village, Macheng, Hubei, walked to the Yuantong express outlet at the entrance of the village to pick up the parcel.

"Now it's really like the people in the city. You can buy everything you need online, and you can get it at your door. Before, my courier was still waiting for me in town!"

  The premise of "express delivery to the village" is "express delivery to the countryside".

In 2014, the State Post Bureau proposed "Express Delivery to the Countryside".

Since then, the bureau has successively issued the "Three-year Action Plan for Express Delivery into Villages (2020-2022)" and "Notice on the Pilot Work of "Express Delivery into Villages". In particular, the 2021 government work report once again mentioned "Express delivery village".

However, from the city to the township to the village, the road for express delivery is getting harder and harder.

  Macheng Huangtuzui Village is about 8 kilometers away from the nearest Sanhekou Town. The traffic is blocked and the express delivery service in the village is not smooth, which brings a lot of inconvenience to the lives of local villagers.

In July 2018, in the process of promoting express delivery into the village, Macheng learned that Zhang Qidong and his wife, who run a small grocery store in the village, are disabled and rely on the small store to barely make ends meet.

Therefore, with the encouragement and help of the express company, Zhang Qidong and his wife opened the first express station in Huangtuzui Village in their non-staple food store, and took over the express delivery business in the village.

Good peach found a way to sell it

  Mengyin County, Linyi City, Shandong Province was named the "Peach Capital of China".

There is plenty of sunshine, big temperature difference between day and night, abundant rain, and the peaches grown here have high sweetness and good taste.

Gao Huayan is the head of the branch in Gaodu Town, Mengyin County, Zhongtong. Seven years ago, in order to sell peaches from his hometown to all parts of the country, he joined the express delivery industry.

  A few years ago, Mengyin peaches were mostly bought by middlemen to the fields. Although the quality of peaches is good, the price has not been high.

“On the one hand, it’s because the local farmers have never been in contact with e-commerce, and on the other, they have no experience. They are afraid that there will be problems in the express delivery process." Quotient knowledge.

  In order to alleviate the concerns of peach farmers in transportation, Gao Huayan and several major customers have practiced repeatedly and finally used foam boards to individually package each peach, which has realized the low loss of peach transportation and solved the problem of peach express transportation. The last pain point.

  Xue Qifeng is a local peach farmer and one of the long-term customers of Mengyin Zhongtong.

"The price of peaches this year is quite good. Golden peaches are 4 yuan/jin, oil flat peaches are 6 yuan/jin, and white cream flat peaches can be sold for 10 yuan/jin. Now the express service is very considerate, and the packaging is experienced, and timeliness With a guarantee and a low rate of bad fruit, our peaches can be sold at a higher price and can be sold farther."

  "Now, our good peaches have finally found a way to sell them." Gao Huayan said. With the arrival of the "express +" era, peach cultivation has become a promising industry in the local area.

In 2020, Linyi honey peaches were awarded the "Gold Medal Project of Express Service Modern Agriculture" by the State Post Bureau, with an annual express delivery volume exceeding 10 million pieces.

"Postal Express" cooperation, direct investment to the door

  "In the past, when we sent agricultural products from the village to the county or town, we had to pay labor costs and logistics costs. The first weight of a single was 20 to 30 yuan. Now you can send express delivery at the door, and the first weight is only 5 yuan. "Mr. Zhou, who is sending a courier in Jiaochuan Village, Xinluwan Town, Suichang County, Lishui City, Zhejiang Province, said.

  The reporter noticed that there was a postal transport truck parked at the entrance of the China Post Station in Jiaochuan Village, but it was not all postal parcels that were transported, but all the major express companies had parcels, realizing unified delivery.

In addition, Suichang County and Zhejiang Post Branch introduced the concept of “digital logistics”, creating the country’s first set of automated equipment for the postal and private courier companies to achieve common sorting. Picking, unified transportation, unified delivery, unified collection and delivery" realizes express delivery into the village in the most economical and effective way, and solves the two major problems of the "last mile" of express delivery into the village and the "first 100 meters" of agricultural products.

  China Post has 54,000 business outlets, 400,000 postal shopping sites, and 200,000 village postal stations. More than two-thirds of them are located in rural areas.

Under the guidance of the State Post Bureau, China Post leveraged its resource advantages rooted in rural areas, and carried out "postal express cooperation" with private express delivery in various modes such as agency investment, agency transportation, and agency collection, and comprehensively utilized "direct investment to households" and "smart boxes". (Shelf) Delivery" and "self-pick-up by network sites", etc., carry out mail express delivery and collection services at post offices and postal comprehensive convenience service stations.

Up to now, the national express mail service has covered nearly 100,000 administrative villages, and the cumulative delivery of express delivery has exceeded 100 million.