Chinese e-commerce helps the global economy recover (expert interpretation)
The well-known American economic magazine "Wired" published an article that China's e-commerce companies have realized their own development and helped farmers get rid of poverty by encouraging farmers to use digital tools and other "helping farmers" programs.
CNN released a video report, showing in detail the scenes of live streaming with goods popular in China.
The new model of live streaming has become a new popular symbol of China's Internet.
According to the US "Luxury Business Daily" report, in the past 10 years, the old clichés about China's entry into the e-commerce field by copying and promoting the Silicon Valley model have gone forever.
Today, from the craze of webcasting to 24/7 customer service, China’s innovative model is shaping global e-commerce, giving us a glimpse of the future shape of shopping.
The following are the four innovations in China: first, "shopping is entertainment" or "competing time share"; second, "discovering innocence" or "addiction is good for sales"; third, "creating your own shopping festival"; Fourth, "shopping never stops" or "providing you with all-weather service".
Compared with developed countries, China's Internet industry did not start early, and now it can reach an advanced level in the field of e-commerce, thanks to China's unique advantages and characteristics.
In fact, if you look at the 4 patterns pointed out by foreign media from another angle, you will get more interesting findings.
"Shopping is entertainment", in fact, is to enrich the consumption ecology through scene-based consumption, weaken the single behavior of shopping, and make people willing to pay through experiential consumption, which also represents an important evolution direction of the service industry in the future; "Addiction is beneficial to “Sales” and “all-weather service” also extend the shopping time limit and enrich the shopping experience; “Building a shopping festival” is based on China’s huge consumer market to achieve the centralized release of agglomerated resources, which is important for further opening up the global market and improving the domestic market. Influence is very important.
China’s e-commerce development model also has the following unique features: First, it is the integration of e-commerce and physical production, such as the industrial belt development model. Through the promotion and engagement of e-commerce, the supply chain is aggregated geographically and depends on the local area. The characteristics of e-commerce, forming a competitive industrial belt; secondly, the innovation of e-commerce itself is also an innovation. New formats such as live webcasts and celebrity products capture the attention of consumers, and to a certain extent alleviate the information gap between supply and demand. Symmetry problem.
China can form a unique e-commerce development model mainly due to the following reasons: China has a huge consumption potential and a huge consumer market, and the fully released consumption power guarantees the development momentum of e-commerce; accompanied by the government's relevant digital economy development support policies The implementation of China’s related industries has made steady progress in technological innovation, ensuring that the e-commerce model can continue to iteratively upgrade; China’s consumer market has a high acceptance of new things, and online shopping has changed Chinese consumption habits in just a few years.
From the perspective of the scale of development, data from the China Internet Information Center show that the transaction volume of China's mobile e-commerce market is expected to exceed 8 trillion yuan in 2020, an increase of 19.7% from 2019.
From the perspective of development quality, e-commerce and industry are getting closer and closer. With the help of e-commerce power, including major e-commerce platforms, a competitive digital economy highland has been formed in various regions.
Especially in terms of promoting rural revitalization, e-commerce has helped many farmers to get rid of poverty through a series of measures such as rural logistics, and led many poor areas to ride a ride in the digital economy.
At present, the global epidemic situation is still severe, and the recovery of the world economy is still difficult, and Chinese e-commerce has made a huge contribution in promoting the recovery of the global economy.
From the perspective of production, China's production order has been restored earlier. Cross-border e-commerce and other business formats have led to the recovery of related international industrial chains, and helped many companies hit by the epidemic to rebuild their supply chains.
From the demand side, the mature e-commerce model has formed a “buy the world, sell the world” ecology in China, allowing the Chinese market to further integrate into the international market, and providing a steady stream of impetus for the recovery of the world economy.
In the future, China’s e-commerce development model will have the following new trends: First, the connection with the physical industry will be closer. With the deepening of digitalization, the participation of e-commerce in the production field will increase, and the cost of intermediate products will be further reduced. The market matches the time and engages all aspects of the industry to improve social productivity and anti-risk capabilities; secondly, due to the continuous product quality disputes between celebrities and anchors, consumers will believe that they "see with their own eyes". Now, there are some Manufacturers began to explore live broadcast of production lines, directly let consumers better understand products through the lens, and promote information symmetry; third, the e-commerce model will further introduce the power of the demand side and bring consumers' wishes into the production of enterprises, which will help Develop a new model of online customization to further meet the differentiated needs of consumers.
(Interview by Zeng Yanzhang)