What will your future home be like?
"Brain Hole" Imagine Digital Life
What kind of home life do we need in the digital age?
What will your future home be like?
The 2021 Beijing News Shell Finance Summer Summit "Future Home: Imagination of Digital Life" theme forum was held. Qin Zhanxue, President of China Building Materials Circulation Association, Wang Shengyang, Secretary General of CSHIA Smart Home Industry Alliance, and Shen Jian, General Manager of Xiaodu Technology IoT Ecological Business Department , Red Star Macalline Home Furnishing Group Assistant President Song Dan, Xilinmen Brand General Manager Liu Xiaofan, Shenzhen Oribo Technology Co., Ltd. Director and COO Li Jing, six home furnishing and technology industry experts have "brained their brains", focusing on digital life, online Imagine a future home with both intelligence and a sense of technology, analyze the current situation of the smart home industry, and predict future development trends.
Talk about future home
Or it can realize diversified multi-scenario interaction
The Beijing News: Open up your mind, do you try to be as bold as possible and imagine what the scene of your future home will look like?
Qin Zhanxue: Future homes should use the Internet and hardware facilities to achieve interactive scenarios.
Especially in terms of health and wellbeing, it should be more closely related to the daily lives of the people.
For example, when we are lying in bed, all vital signs can be monitored, and then connected to the mobile app, and the app is connected to the hospital.
Such a scenario may be reflected in the near future. The entire smart home industry is working hard to advance, which will provide a better development prospect for the construction of Digital China and Healthy China.
Wang Shengyang: Future smart home products may be connected to more scenes in our lives. For example, kitchen robots may be able to cook their own dishes, 1:1 reproduction of Michelin chef’s exquisite skills, and a deeper understanding of user needs.
At the same time, with the aging trend, smart homes will have more user needs in subdivisions such as health and wellness, and at the same time, with more diversified interactive methods, the content that seems to be sci-fi can truly be implemented in life.
Shen Jian: Virtual assistants and robots appear in many science fiction films.
In reality, there are also many companies that are working towards intelligence.
In terms of smart home, the three main problems that need to be solved are convenience, health and safety.
Among them, we must make the home environment safer, including when various emergencies occur, we must actively remind users through intelligence to eliminate danger.
Liu Xiaofan: "Future Home" may live in a movable "box".
Get up in the morning, wash in this "box", and then drive the "box" to a nearby restaurant and walk out of the "box" to eat.
At work, this "box" can be driven to the company like a car.
You can even travel by plane or high-speed rail in this "box".
The "home of the future" should be able to transcend the limitations of space and time, and make the integration of people and home closer.
Song Dan: The home I am looking forward to in the future can be summarized in 8 words: do whatever you want, and feel at ease.
"Whatever you want" means that the home environment can be interacted at any time as you want.
"Follow the situation" is accompanied by the emergence of standardization and batching. Not only in a small space, but also in a large category, one can find his own environment anytime and anywhere.
Li Jing: I use 10 words to open the brain hole, which means "instinctively intelligent, the more I use it, the more intelligent".
We believe that no matter what type and brand of smart home appliances consumers buy in the future, their home should be smart when they move into the house.
In this context, home appliances should be controlled through an entrance and a super smart switch.
Talk about intelligent exploration
Looking forward to the industry's real "high-speed road"
Beijing News: At what stage is the exploration of smart technology in the home furnishing industry?
Have you encountered any difficulties or obstacles?
For our home and the future, which scenarios can be realized soon, and which ones will take a long time?
Qin Zhanxue: The entire smart home is still at a very early stage, and "people" and "home" are two key aspects to be grasped when designing smart homes.
Intelligentization should make everyone convenient, comfortable and fun, and at the same time achieve safety and well-being, as well as a reminder function.
In addition, on the road to intelligence, there must be strong technical support, and the entire set of services must keep up.
Wang Shengyang: In the past two years, along with product interconnection, iteration and technological innovation, users' sense of interaction and interconnection capabilities have been greatly improved.
In fact, all walks of life are facing intelligent upgrades, and the operation and maintenance brought about by derivative services and products is a problem that everyone has not considered before.
Service support is a new issue that the entire smart home industry, including the pan-home industry, will face in the future.
Shen Jian: After the initial accumulation of momentum, intelligence has entered the initial stage of gradual industrialization and entering the user's home. More difficulties and challenges are focused on "connection" and "penetration."
At present, the process of intelligentization of single devices in smart homes is still good, but how to seamlessly connect these smart devices in a good way has not been solved at home and abroad.
It is hoped that domestic and foreign manufacturers will unite to realize the "Internet of Everything" through a unified agreement.
Song Dan: If “whatever you want” is the label or goal of smart homes, the biggest difficulty now is that it is not possible to completely let consumers do whatever they want.
At present, enterprises can use scientific and technological means and benign communication to enable consumers to find the products they need more perfectly, quickly and efficiently to achieve consumption.
For example, Red Star Macalline has many themed pavilions this year, one of which is a smart sleep pavilion, which simulates the care and warmth of mothers, etc. A new type of mattress comes into being, which is the embodiment of smart home.
Liu Xiaofan: At present, the smart home is developing rapidly, but the whole has not been running, just like an "Alto". The direction is right, but the running is not fast, because the whole is still doing passive smart services, such as using mobile phones to control air conditioning and voice control. television.
The most ideal life does not require instructions at all, it is an automatic service.
When AIoT becomes more mature, lower in cost, and more popular, "Alto" can be upgraded to "Audi", and the whole category of smart home can be upgraded to a higher level, and the entire industry can truly run on the "highway".
Li Jing: The smart home is moving from an assembled smart single product to a native whole-house smart stage.
For native whole-house intelligence, it should form a more convenient interaction and a more unified and beautiful interface. It also needs the whole-house intelligent operating system to connect to change the original assembly of single products.
In addition, there must be a unified sales and service platform.
If the smart home wants to go one step further, it must go from the past assembly type, solution type, and integration type to truly original type, connecting products, systems, and platform services like a string of pearls.
Talk about industrial layout
Home intelligentization must first complete digitization
Beijing News: What are the layouts of enterprises in terms of digitization and intelligence at this stage?
In different subdivisions of home furnishings, does the trend of intelligence have their own focus, and in which aspects?
Liu Xiaofan: Xilinmen puts more emphasis on smart and healthy sleep. We dig deeper into the matter of "sleeping", and let every user enjoy healthy sleep through intelligent and digital means.
In addition, we focus on creating sleep scenes, linking lights, curtains, air conditioners, etc. through mattresses to change the user's simple thinking of "sleeping is just lying down there".
Song Dan: Platform companies should form a highly efficient connection between brand manufacturers and consumers through digital and intelligent methods.
In recent years, Red Star Macalline has made intelligent and digital transformation of shopping malls, including intelligent navigation systems, intelligent interactive systems, and intelligent cashier systems.
At the same time, it has created an online and offline same-city retail model with Ali, with more than tens of thousands of merchants stationed in it.
In addition, Red Star Macalline's global home smart marketing system has also improved its digital management capabilities.
Li Jing: Ou Ruibo has a concept called full scenes, full processes, and full digitalization.
We believe that the assembled smart home is the past tense, and the native whole-house intelligence is the present and future tenses.
In order to achieve this, user-oriented marketing and services should be full-scene, full-digital, and full-process.
Shen Jian: Digitization is the foundation of intelligence. To realize smart home, we must first complete digitization.
In the field of home furnishing segmentation, Baidu is focusing on Xiaodu's business direction. In the future, it may create virtual images such as "Xiaodu Assistant Software" so that it can be used on first-party or even third-party different hardware such as speakers, TVs, or cars. Concretization, the entire ecological empowerment and cooperation can be realized in this way.
Talk about user experience
Application cost is reduced, and intelligent life "pan-connectivity" is gradually realized
Beijing News: From the perspective of consumers, will the cost of owning a "home of the future" be high?
In what ways do you think the future home and consumers can be more closely integrated?
Qin Zhanxue: Compared with ordinary homes, the cost of smart homes will definitely increase, but consumers will be interested in where the costs increase.
If consumers think that they can pay for the comfort and safety of smart homes, the increased costs can be accepted by consumers.
Wang Shengyang: The reduction in application costs has also lowered the threshold for many product users, allowing the massive tentacles of smart homes to reach every family and everyone, and the outline of the era of "pan-connectivity" surrounding smart life has gradually become clear.
In addition, the smart home itself is a carrier, and extending corresponding services on this basis can bring opportunities for secondary development of business models.
Shen Jian: The goal of intelligent enterprises, including Xiaodu, is to pursue higher quality.
With high quality, users should not only be high-end users, but should allow a wider range of users to accept the product.
Our fundamental idea is to hope that intelligent products and intelligent experience will enter every household.
Song Dan: "Future Home" itself is a cost from high to low, so as to meet the needs of thousands of households.
The living experience, the richness of technology and the improvement of personal taste are very important.
We hope that what we do now can allow contemporary people to enter the long river of history, realize the combination of "home of the future" and history, be the advocate and creator of beauty, and the advocate and guardian of culture.
Liu Xiaofan: The cost of "Future Home" is determined by market supply and demand.
If the two are to be more closely integrated, it is necessary for the family to understand the needs of people at all times, and to meet such needs in a timely and high-quality manner. On the one hand, they must continue to improve on the technical level, and on the other hand, they must strengthen cooperation.
Li Jing: Intelligent users have started from a very high-net-worth and very elite user group, gradually sinking to middle-class and white-collar workers.
For end users, each "home of the future" has a different focus. Some need to be more convenient, some need to be healthier, and some want a party atmosphere.
With more and more diversified concerns, costs must follow demand.
Talk about the development trend
Energy-saving and health is an important starting point for the "home of the future"
Beijing News: Returning to the development of the home furnishing industry, what issues should companies pay attention to in the development of intelligence?
In addition to making a fuss about intelligence and technology, what other aspects can you start to explore the "home of the future"?
Song Dan: Intelligentization of the home furnishing industry means perfection of experience, science and technology means richness of experience, and humanities, art, and green environmental protection are all important means to satisfy intelligence.
Under the proposition of technology empowerment, design is also the current proposition.
Every householder should use the existing methods and use our wisdom to realize the dreams of consumers and realize the construction of tasteful, noble and artistic home space.
In addition, environmental protection is also an important element.
Liu Xiaofan: The future development of smart homes must be based on deep understanding and insights into user needs, and people-oriented intelligence.
Xilinmen will launch an air spring mattress product in 2020, which can be intelligently adjusted in real time and read body data based on the improvement of body quality.
In the future, we can even travel with a bed.
From Beijing to Shanghai, bring the mattress to the hotel, capture your personal sleep preferences and body posture through the backstage, and automatically adjust the mattress to the most suitable state.
Li Jing: With the advancement of our national dual-carbon strategy, energy conservation is very important, and it is also something that smart home companies should pay attention to. Energy conservation is achieved through intelligence.
At the same time, health is also an important direction for smart home companies to explore.
Shen Jian: Energy saving, green and environmental protection should be the points that every company must consider when making any product.
At the same time, the future of smart homes should also focus on health.
This "health" is not only the health of the elderly, but also pay more attention to the mental growth of children and the psychological pressure of adults.
Wang Shengyang: System security is very important.
After networking, the value of application data and user personal information generated by the device are all on the smart device.
With more and more smart devices, the public will have higher and higher security requirements for the devices.
In addition, the integrated development model of smart home + smart community will be a development path with market characteristics in the future development of the domestic cycle.
Qin Zhanxue: The development of smart home must grasp "satisfying consumption" and "leading consumption".
While "satisfying consumption", we should "learn" from consumers and tap consumption through leading. Among them, carbon peaks and carbon neutrality need to lead consumers to a low-carbon life, which needs to be gradually reflected in smart homes. .
At the same time, smart homes should also lead cultural consumption and embed noble culture into smart homes.
Influencing life imperceptibly, making the smart home road wider and wider.
Beijing News reporter Zhang Jie
Special 28-Special 29 version picture courtesy of the interviewee