China News Service, Urumqi, August 2nd (Wang Zhihua) For 90 days, the live broadcast carried 36.55 million yuan, 11 agricultural and sideline products companies produced, and 896 jobs were increased... This set of data is live broadcast on the Douyin platform of "Director He Said Yili" The recent outstanding achievements in this period are also a vivid epitome of the rapid development of Xinjiang Yili's live broadcast economy.

  As Yili's characteristic products are selling well in the "cloud", the role of live broadcast to promote economic development, promote rural revitalization, and promote employment and income has become increasingly prominent.

  The "Director He Said Yili" Douyin account currently has 3.626 million fans.

Since January this year, the account has released 85 short videos, played more than 3.3 billion times on the whole network, and delivered 87 live broadcasts, and the sales of agricultural products with the goods exceeded 59.09 million yuan.

The charity team carried out 17 charitable donation activities and donated more than 990,000 yuan in total.

Employees of related enterprises in Yili Prefecture are working overtime to produce products.

Photo by Wang Zhihua

  Since July, the production workshop of Yili Perilla Liren Biotechnology Co., Ltd. has been busy and busy. The workers are working hard and working overtime to make orders.

Its deputy general manager Gu Xiangwen pointed to the product being packaged next to her and said: “This lavender silk mask is the company’s online celebrity product. To ensure that the live delivery of goods can proceed smoothly."

  Qi Yu, who has been in the company for more than 3 months, is responsible for product coding, plastic packaging, and boxing in the workshop, with a monthly salary of about 4,000 yuan.

"I was waiting for a job at home before, and I applied for a job when I saw the online recruitment information. The working environment here is very good, it is close to home, and the transportation to and from get off work is very convenient." She said sincerely that she wanted to work hard and hope to get it in the company. Rapid growth, there is better room for development.

  Since May 20 this year, Yili Perilla Liren Biotechnology Co., Ltd.’s essential oils and hydrosol products have been selling hot in the live broadcast room of "Director He Says Yili". The current sales of goods are close to 6 million yuan, which brings development opportunities for the company. At the same time, it has also driven farmers and herdsmen to increase their incomes and become rich.

  "Last year, we purchased less than 20 tons of lavender essential oil. So far this year we have purchased 50 tons. It is expected to reach 70 or 80 tons by the end of the year. The output value is expected to be more than 30 million yuan, and the income per mu of lavender growers is more than 1,000 yuan. "Luo Weikang, general manager of Zisu Liren Biological Technology Co., Ltd., said that the company has established its own live delivery team, and will continue to work hard on the product to make it more local, and at the same time build a better live broadcast team. Professional, looking for more partners, through online and offline sales, let the products go to the whole country.

  Open the Douyin account platform of "He said Ili", "Duocui" lavender essential oil, "Miyuequan" glacier moisturizing spray, high crude oil cauliflower nectar, "Jieyou Princess" lavender small pillow, "Zhaolu" rapeseed oil, etc. The products are recommended in the showcase, and they are also the hottest products in the live broadcast room. All relevant companies are working hard to step up production.

  Recently, within less than 3 hours of the live broadcast of "Director He Said Yili", the "Mi Yuequan" series of products once broke out, and orders followed.

According to Wang Zhiye, deputy general manager of Yili Miyuequan Biotechnology Co., Ltd., the live broadcast of goods has brought the company to greater development. At present, the company has added more than 20 jobs, and its products include Shurun, Nourish, Black Goji, Snow Lotus, and Flower Orchard. , Yingrun and other series 54 kinds of products, this year plans to develop 14 "makeup" brand products and 5 "elimination" brand products, the end of the year will reach 73 products, driving more people to increase income and wealth.

  After the customer places an order in the live broadcast room, the supplier must guarantee the delivery within 24 hours. Jingdong Express, which cooperates with the live broadcast to bring the goods, also has a surge in business this year.

According to Yuan Yi, regional manager of Ili Prefecture of JD Express Xinjiang, the increase in business volume due to live delivery of goods is more than 100,000 orders a month. For this reason, the labor volume in each link has also increased by more than 200 people, and the average salary of employees has reached Seven or eight thousand yuan.

  "Promote Yili's local characteristic agricultural and sideline products and high-quality tourism products to domestic and foreign markets, drive the development of local related industrial chains, and make the'Yili Gift' brand better and stronger," said Wang Kaihang, deputy general manager of Yili Prefecture Tourism Investment Development Co., Ltd. , This is the company’s development tenet. At present, the company’s sales products are selected from the three-time "Ili Gifts" contest award-winning products with sufficient capacity and high quality "Famous Agricultural Products · Yili Gifts", local Yili The production of pollution-free green food, special agricultural and sideline products and tourist souvenirs cover five major industries with unique advantages such as animal husbandry, plantation, bee industry, lavender industry, and horse industry. In order to promote rural revitalization and industry enrichment, the company does its best to benefit the local area. Production enterprises and cooperatives of farmers and herdsmen promote the development of upstream and downstream industrial chains and increase the income of farmers and herdsmen.

  “Recently, Zhengzhou City, Henan Province was severely affected. The company donated 100,000 yuan to the Zhengzhou Red Cross in the name of the public welfare team of'He said Yili' for flood fighting and disaster relief.” Wang Kaihang said.

  "Through the e-commerce platform of the travel investment company, our cargo volume including the repurchase rate is still relatively high, and the product repurchase rate has reached more than 50%. Such a good result is due to Yili’s good mountains, rivers, and good pastures. These good products are in demand in the market. Some local restaurants have repurchased Zhaosu rapeseed oil for a long time, and many female friends have been eating Ili honey for a long time. This is not how powerful the platform and anchor are, but mainly because of the attractiveness of Ili products. , And passing it through the bridge and link of live broadcast is our greatest value.” As a public welfare anchor for farmers, He Jiaolong, deputy director of the Yili Prefecture Cultural Tourism Bureau, said with deep feeling that he hopes that local farmers can Mobile phones are regarded as "new farm tools", and it is hoped that more returning college students will recommend their hometown through the short video live broadcast platform and find a new way to start a business.

Let Yili become a tourist destination for people all over the country, and let Yili’s characteristic products go out of Xinjiang and go to the whole country.

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