The State Intellectual Property Office strengthens the construction of trademark and brand guidance station
Standardize trademark and brand management to cultivate more well-known brands
Our newspaper, Beijing, August 4, reporter Zhang Wei The State Intellectual Property Office recently issued a notice on further strengthening the construction of the trademark brand guidance station, requiring the trademark brand guidance station to give full play to its role as a public welfare window, and actively address the needs and difficulties of market players and the public; fully Give full play to the role of publicity positions, promote and popularize trademark and brand knowledge; give full play to the role of liaison platform, gather government and market, online and offline resources, and provide high-quality services; fully reflect the professional counseling function and provide market entities with timely and effective business guidance.
The notice proposes that the trademark and brand guidance station should adhere to demand-oriented, problem-oriented, and provide convenient, high-quality guidance and services to enterprises, industries, and grassroots.
Serve enterprises and promote the optimization of the enterprise trademark management system.
Establish key contact mechanisms to help enterprises in need improve management systems for trademark use, licensing, file recording, risk prevention, etc., standardize the management of corporate trademarks and brands, and cultivate more well-known brands.
Provide reference information and expert opinions in trademark registration, renewal, use, and protection of exclusive rights to guide enterprises to correctly use and effectively protect registered trademarks.
Organize experts to conduct consultations at appropriate times, encourage export-oriented enterprises to use international trademark registration to explore overseas markets, and create more Chinese brands that are suitable for international market needs and have international influence.
Serve the industry and empower regional brand economic development.
Support local government departments to strengthen the brand building of industrial clusters.
Comprehensive use of intellectual property rights to serve the development of geographic indication industries.
Guide the protection, use, management, and promotion of collective trademarks and certification trademarks, and guide the use of entities to unify brand logos, unify quality standards, and unify authorization.
Serve at the grassroots level and enhance social trademark brand awareness.
Under the coordination of local government departments, organize and carry out the promotion of local trademark brand awareness and influence.
Organize and carry out publicity of laws, regulations and policies such as trademarks, intellectual property rights, quality, and standardization.