Chinanews client, Beijing, August 3 (Reporter Xie Yiguan) "Guirenniao has been bankrupt and reorganized, closed so many stores, and donated so much!"
Recently, due to donations to Henan for disaster relief, Guirenniao has become another "out of the circle" brand after Hongxing Erke. Not only has the product been sold out, the stock price has also staged a "five-linked board" and has become a "sweet pastry" in the eyes of investors.
"In addition to
wild consumption, wild investment is needed
"
According to media reports, Guirenniao donated 20 million yuan and donated 20 million yuan in materials offline, which were not announced on the official Weibo, official account, etc., and were accidentally discovered by netizens.
Afterwards, because of the "low-key" of Guirenniao, netizens began to "tap water" and "guirenniao donation" appeared on the hot search.
Netizens left messages: "You are a mature bird, should you learn to promote yourself?"
Like Hongxing Erke, noble birds were "wild consumption" by consumers.
On July 24, the number of viewers in the Noble Bird Tmall live broadcast room jumped to one million, and the sales of many products increased sharply.
The screenshots are taken from the live broadcast room of the official flagship store of Noble Bird Tmall.
In addition to commodities being sold out, some investors also initiated "wild investments" in Guirenniao stock.
"Buy a few hundred shares to support the noble bird. When it falls, buy clothes and wear it. If it rises, buy the noble bird to wear." "If you lose more than six thousand, you will lose. If you don't donate, I will donate it to the noble bird."
From July 26th to 30th, ST Guiren (guirenniao stock abbreviation) has a daily limit for 5 consecutive days. The stock price rose from 2.64 yuan to 3.37 yuan, setting a new high since April 2020, with an increase of 26.5% during the period.
However, on August 2nd, ST Nobles found "Tianfloor", and the stock price closed at 3.2 yuan.
Noble bird day chart.
A nobleman with
debts
Guirenniao was established in 2004 and had more than 5,000 stores at its peak.
In January 2014, Guirenniao was listed on the stock exchange and was hailed as "the first A-share sports brand."
At the initial stage of listing, Guirenniao was favored by capital, the stock price rose to 69.37 yuan, and the market value soared to more than 40 billion.
In 2015, Lin Tianfu, the founder of Guirenniao, became the richest man in Quanzhou with a net worth of 19 billion yuan, ranking 108th on the Hurun Report.
Since this year, Guirenniao has started a series of "burning money" diversified investments, including Hupu Sports, Spanish football brokerage company BOY, retail channel Shangjie Zhixing, Mingshoe Library Network Technology Co., Ltd., and Internet sports games. Xingyou Technology and so on.
However, the business scope is getting wider and Guirenniao's profit is getting less and less, and the debt "snowball" is getting bigger and bigger.
From 2018 to 2020, Guirenniao has lost net profit for three consecutive years, and its stocks have been "pierced with stars and hats".
The screenshot is from Guirenniao's 2020 Annual Report.
In the first quarter of 2021, Guirenniao's net profit attributable to shareholders of listed companies was -59,157,100 yuan, liabilities reached 3.526 billion yuan, and monetary funds were only 22.677 million yuan.
In addition, as of the end of 2020, Guirenniao had overdue bond payables of approximately 1.147 billion yuan, overdue bank loans of approximately 978 million yuan, and 25 bank accounts were frozen due to litigation.
According to Tianyan check information, on July 1, Lin Tianfu was restricted from high consumption for failing to fulfill his payment obligations on time.
Prior to this, it had received 3 consumption restrictions.
Can the noble bird "spread its wings" again?
Under the huge debt, Guirenniao was applied for reorganization by creditors in August 2020.
In December 2020, the Quanzhou Intermediate People's Court of Fujian Province ruled to accept the reorganization of Noble Bird, and in April 2021 ruled to approve the Noble Bird Reorganization Plan.
On July 2, Guirenniao announced the completion of the reorganization plan.
It is reported that after the completion of the reorganization plan, Guirenniao moved its headquarters from Guanyin Mountain in Xiamen back to Chendai Town, Jinjiang. This is where Lin Tianfu started his business, which means "starting from scratch".
Since then, Guirenniao has issued a number of personnel and business adjustment announcements, including that Lin Tianfu will no longer serve as the chairman of the company and will be replaced by his son Lin Siping.
The picture shows Lin Tianfu.
The picture comes from the official website of the nobleman bird
"After experiencing this crisis, we understand a lot. We still need to do business in a down-to-earth manner. Don't take too much steps." The projects have been dealt with, and now the nobleman bird has made up his mind to return to his most professional and best field, and do a good job in his main business.
Recently, the freeze on the equity of Noble Bird of 84,266,800 was lifted. In this regard, some netizens said, "I hope this donation + thaw will bring the Noble Bird back to life."
In the view of Guo Haiyan, chief analyst of the consumer industry at CICC, the driving force for the rise of the domestic consumer track is not only the national self-confidence and cultural pride of consumers, but also the brand-new quality, design, technology, and innovation capabilities of Chinese products and brands. High, as well as the strong support of new infrastructure such as supply chain, logistics, big data, and the Internet.
Lin Siping also said that in the future, Guirenniao will first practice internal skills, continuously through independent innovation, improve product design and development capabilities, and find a development path suitable for the brand.
(Finish)