Chinanews client, Beijing, August 3 (Reporter Wu Tao) "Bounce bombs", do you feel that there are fewer pop-up ads?

　　Recently, pop-up advertisements have converged. Some well-known apps have reduced the number of screen-opening advertisements or the display time, or even cancelled them completely, so that the APP can be opened in "seconds".

　　However, there are still some APPs that "bounce". Although the pop-up window has a close button, it is difficult to close. Some ads are "printed" on the page at the end of the pop-up, and there is no closing mark.

Some APP on-screen advertisements still exist.

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The official rectification of the pop-up window chaos, some apps finally opened in "seconds"

　　"In the second quarter of 2021, the number of complaints and reports from users of open-screen pop-up messages decreased by 50% from the previous month, and the problem of misleading users to click on third-party pages dropped by 80% year-on-year." The Ministry of Industry and Information Technology stated in a July 8 report.

　　In the first half of 2021, the Ministry of Industry and Information Technology carried out a centralized rectification of violations such as "pop-up information signs are nearly invisible, close buttons as small as ants, page disguise, and inducing clicks to dark warehouses" that have been complained by users.

　　On July 23, the Ministry of Industry and Information Technology launched a six-month special rectification action for the Internet industry, which included key rectification of application software launching pop-up windows to deceive and mislead users, compulsory provision of personalized services, and other issues, including when the entire screen of the pop-up window is a jump link or targeted push Provide scenarios such as false close buttons.

Image source: Jiangsu Provincial Consumer Protection Committee official account.

　　As the government continues to rectify the chaos of pop-up windows, many netizens have recently reported that some well-known companies’ APP on-screen advertisements have disappeared, and the pop-up windows have also converged. Alibaba’s APP completely cancelled the on-screen advertisements.

However, Ali has not responded to the news.

　　Recently, reporters have found that pop-ups or open-screen advertisements have not been completely eliminated, but overall, the experience has been much better.

Many APPs no longer have screen-opening advertisements, so they can be opened in "seconds".

　　There are also some APPs that still have pop-up windows. Most of the screen-opening advertisements are 3 seconds or 1 second, and the screen-opening advertisements of apps such as Qu Toutiao are as long as 5 seconds; some Ali-based apps still have screen-opening advertisements, but the longest time is 3 seconds, and the experience is not Too much influence.

Some APP pop-up windows are irregular and occasionally pop up. APPs such as QQ Music still have screen opening advertisements from time to time.

Part of the pop-up window is changed, and the advertisement is "printed" on the page

　　However, after a period of rectification, some APPs began to resume the pop-up behavior before the rectification.

Reporters have found that some apps are still doing their own way. The “close button is as small as an ant, and the page is disguised as it is” mentioned by the Ministry of Industry and Information Technology.

　　For example, the pop-up advertisement of the Shuqi Novel APP on iOS has always existed. Although there is a "close" button, it cannot be closed. Click the "close" button to enter the advertisement page.

　　Another example is the Himalaya APP on iOS. The reporter experiences 90 seconds and pops up 7 times. Sometimes the close button "doesn't work". After clicking it, it enters the advertisement page.

What's even more outrageous is that the advertisement was "printed" on the page at the end of the pop-up, and there was no closing mark.

After the pop-up advertisement is finished, it is finally "printed" on the page, and there is no closing mark at the end.

Screenshot of the Himalaya APP.

　　If the advertisement is "printed" on the page, it also exists on the PC page of the Chinese website of the starting point.

During the experience, the reporter found that the "one-click second-to-play" game advertisement button was looming on the reading page of its official website, and there was no closing mark.

The advertising button on the Chinese website of the starting point is looming, and there is no closing mark, as if "printed" on the page.

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　　On July 18, the Jiangsu Provincial Consumer Protection Committee notified the PC-side application software network pop-up problem and named 11 software such as Thunder, Bird Wallpaper, and Baofeng Yingyin.

Among them, the 360 ​​security browser pops up 9 times within 15 minutes, Baofengyingyin pops up 6 times within 15 minutes, and Kuwo Music search is played once.

　　On July 28, the Ministry of Industry and Information Technology issued the 7th batch of 2021 notifications on the issue of harassment of users by APP opening pop-up windows. 14 APPs did not strictly implement the rectification requirements, including QQ Reader, Meiyou, Buduoduo, and LeTV Video, etc., and require the above APP to complete the complete rectification work before August 3.

Some companies’ pop-ups "There are orders and prohibitions are not allowed" were notified by the Ministry of Industry and Information Technology.

Image source: Screenshot of the official website of the Ministry of Industry and Information Technology

　　According to a report from the Ministry of Industry and Information Technology, the inspections found that some companies “have orders not to do, but prohibits but not stop”, with incomplete rectification of problems, reverting the rectified problems back to the original state, and adopting technical means to counteract the situation of differentiated rectifications in different regions.

　　Lu Chuncong, deputy director of the Information and Communication Administration Bureau of the Ministry of Industry and Information Technology, stated on July 30 that he would "look back" on key issues and key enterprises to ensure that the rectified problems "do not rebound or repeat."

　　Annoying violation pop-ups, have you encountered them lately?

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