Chinanews client, Beijing, July 27th (Gong Hongyu) 12 o'clock in the evening, a veteran mobile game player, Xiao Li, is annoyed that he did not win the latest round of claw machine prizes.

Prior to this, she deliberately recharged more than 200 yuan for this draw.

  Xiao Li has already smashed thousands of dollars in the game's lottery.

Like her, in order to draw a good card or equipment, game krypton players who invest thousands or even tens of thousands of yuan in the game are not a few.

  But the high recharge amount does not necessarily come in exchange for winning.

It is not uncommon in the online game circle that you have to charge up for a lottery.

The winning rate you will never know

  With the appeal of consumer associations for honest management of online games and the increasing awareness of players' rights protection, the era of Minghuanghuang's promotion of false winning rates seems to be over.

  However, "there are policies at the top and countermeasures at the bottom", and various "new routines" have also emerged.

Some online game platforms "work hard" and play word games in describing the probability of winning.

  "99% of prizes remaining", "expected to be able to win a certain prize", "10 times winning rate of 60%", "you must win after 8 draws"... The probability of winning a prize that should be easy to understand has become a "guessing puzzle" question".

You can never figure out how likely you are to win a prize at a time.

The game player is playing the game.

Photo courtesy of the interviewee

  According to the probability, as long as you charge more money and draw more times, you will be able to draw prizes.

People with improper consumption concepts and weak willpower are easily tempted by a high percentage of numbers and fall into the psychological effect of the infinite cycle of "lottery-miss-gamble", and they can't stop.

  "In this way, can game studios be counted as gathering crowds for gambling?" A senior game player expressed his concern about the addiction to lottery.

  Relying on the increase of unpopular prizes in the prize pool to reduce the actual winning rate is a common method used by some online game companies.

Although the overall winning rate seen by users is high, there are only a few popular prizes.

On online forums, many players complained that "whatever you get is not what you want, you can't get what you want."

  "If the online game platform provides a false winning rate, it is a fraudulent consumer. According to the "Consumer Rights Protection Law", the platform needs to refund one compensation three." Li Xiaoxuan, a lawyer from Beijing Jingshi Law Firm, told Chinanews.com.

  But the real winning rate is often unknown to players.

There are more and more various calculation methods and language expressions of game companies, and the winning rate has become "flowers in the mirror and moon in the water", which is elusive.

  "I regret it after charging up, because I know it's irrational consumption." Said Xiaoyue, who had charged up six or seven times in a row in order to get a skin.

  Vanity, gambling, unwillingness, impulse, fluke, these are the words used by many krypton players to describe their experience of recharging money.

Use the deepest routine to charge you the most money

  When the winning rate is not clear and the "repeated draws fail repeatedly", why are there still a large number of gamers who are not tired of recharging the lottery?

  From the player's perspective, cool-looking skins and constantly updated enhanced equipment are important reasons why players can't restrain their hands.

For example, a few years ago, a certain mobile game that was in great fire once pushed the popularity of card drawing to the top. Players spent a lot of money just to get a favorite character card.

Screenshot of an online game recharge page

  In fact, the krypton gold behavior of game users has been placed under the pre-set routines and guidance of the game platform.

  A game company planning employee said that in addition to frequently updating attractive skins, equipment, and cards, timing and marketing are important for users to pay.

"For example, in order to allow players to recharge, the game platform usually allows players to check the level when they pass the level, but it is not a complete card. You can buy some equipment and you can play."

  "Development mechanism" is also a common method for game companies.

Give players the sweetness through the no-paid lottery, wait for the player to get used to the bonuses that the lottery brings, and then start collecting money.

The amount of fees from low to high, "collect small money first, then big money", makes players gradually addicted to more and more.

  "In addition, the online game platform will also guide players to discuss the results of the lottery in the service area and social platforms, making the lottery a hot topic, stimulating the psychology of comparison among players, and making players who did not draw always want to try again. In short, let Before the players get the prizes, paying enough money to the platform is the purpose of the online game company to set up the lottery." The game company planner said.

  The 47th "Statistical Report on China's Internet Development Status" released by the China Internet Network Information Center shows that as of December 2020, the number of online game users in my country has reached 518 million, and one out of every two Internet users will play online games.

In 2020, the actual sales revenue of China's game market will reach 278.687 billion yuan; game apps account for 25.7% of the total number of apps.

Data map: The game player is playing the game.

Photo by Chinanews reporter Zhang Xu

  Behind this huge market, recharge lottery and barriers to stimulate consumption are just the tip of the iceberg in the business models of many game companies.

The online game consumer complaint report issued by the China Consumer Association in 2020 pointed out that online game platforms still have problems such as arbitrary charges, changes to the attributes of sold online game products, suspension of services, deletion of files, and one-size-fits-all handling of recharges.

  For example, some online game operators, without the consent of consumers, change the sold characters, game props, functions, and special effects in the name of game product optimization and upgrades.

In addition, the platform's automatic renewal indicates that the obligation is not fully fulfilled. The game defaults to the automatic renewal option, and the "non-automatic renewal option" is not set, causing consumers to be deducted without their knowledge.

  It is worth noting that among the online game user groups, minor groups have become the "severe disaster areas" that are induced to krypton gold due to their low discrimination ability and self-control.

"The 11-year-old girl spent 219,000 yuan in his family’s savings while playing games on the Internet." "The 9-year-old boy spent 130,000 yuan in the game a month." Similar incidents caused by online games krypton gold have been criticized by the public and frequently appear. Hot search.

  Do you play games?

Have you ever "Krypton Gold"?

(Finish)