China News Service, Beijing, July 26 (Reporter Du Yan) In the first half of this year, a total of 434 first stores and flagship stores landed in Beijing, which has exceeded the number of first stores in the whole year of last year by nearly 250, showing an explosive growth trend.
The Beijing Municipal Bureau of Commerce issued the "Supplementary Notice on the Application Guidelines for Encouraging the Development of Commercial Brand First Store Projects in 2021" to support the rental and decoration costs of the first and flagship stores newly established in Beijing.
In March 2019, the Beijing Municipal Bureau of Commerce initiated the "Measures to Encourage the Development of the First Store of Commercial Brands". In September 2020, version 2.0 will be launched again, proposing to open the brand's first store service "green channel" and help the brand first store to land We will also promote and build a platform for the first show of global brands, and provide rental and decoration subsidies to companies that open demonstration first stores and flagship stores in Beijing, and further increase support for first stores.
The Beijing Municipal Bureau of Commerce stated that Beijing has implemented the first store version 2.0 support policy, optimized and upgraded the first store project application guidelines, launched the Beijing first launch festival, driven by policies and activities, vigorously developed the first store economy, and built a collection of brands, high-end quality, and taste. Unique high-quality commodity supply system.
According to data from China for location selection, in the first half of this year, a total of 434 first stores and flagship stores landed in Beijing, which has exceeded the number of first stores in the whole year of last year by nearly 250, showing an explosive growth trend.
At the same time, since the Beijing First Launch Festival was launched in China World Shopping Mall on April 28 this year, more than 20 offline special events have been held in SKP, Longhu Tianjie, Langyuan and other business districts, and more than 600 international and local brands have been released in a concentrated manner. Nearly 20,000 new products continue to stimulate market vitality.
During the event, we will make every effort to build an all-media platform for the "first show in Beijing", promote the first store and flagship store of more than 100 brands such as the fudi warehouse member store, the first store of the sports cute animal in China, and the flagship store of Hermes. Multi-channel and multi-dimensional help brands "out of the circle".
According to the bureau, it has recently issued the "Supplementary Notice on the Application Guidelines for Encouraging the Development of Commercial Brand First Store Projects in 2021". Compared with the previous first store policy, there are several new changes. The rent and decoration costs of the first store and flagship store will be supported by up to 50% and no more than 5 million yuan.
The second is to successfully introduce the first store and flagship store with certain influence and demonstration effect and sign a more than two-year settlement agreement, according to the standard of a maximum of 100,000 yuan for each newly introduced first demonstration store or flagship store. Give financial support.
The third is to give priority to providing financial support to the brand owners and importers of the first clothing, footwear and headwear stores and flagship stores.
The fourth is to give 50% of the total cost of rent and construction of large-scale new product launch events to be carried out in Beijing after January 1, 2021, up to a maximum of 1 million yuan. support.
On July 19 this year, with the approval of the State Council, Beijing and other five cities took the lead in the development of international consumption center cities.
The Beijing Municipal Bureau of Commerce stated that Beijing will implement a consumer brand matrix cultivating action, gather high-quality brand first stores, vigorously develop the first store economy, and build a high-quality product supply system with brand collection, high-end quality and unique taste.
At the same time, Beijing is also increasing the construction of various convenient commercial outlets, supporting enterprises to rely on warehouse-style member stores to provide convenient services such as breakfast, hairdressing and beauty, laundry, home maintenance, etc., to build a convenient commercial service center, and promote the city's convenience in a quarter of an hour. The construction of the life circle promotes the continuous transformation and upgrading of the city's life service industry, and makes every effort to promote Beijing's cultivation and construction of an international consumption center city.
It is reported that in the first half of this year, major supermarket chains in Beijing have launched their warehouse-style membership stores, led by Walmart Sam's Club, Wumart launched Metro PLUS stores, Yonghui launched warehouse stores, Hema Xiansheng launched X membership stores, Yaodi Agriculture The FUDI Fresh Food Warehouse Member Store was launched on the basis of the Caixian Guomei brand.
At present, there are about 10 warehouse-style member stores in Beijing, and more companies plan to enter this "track".