China News Service, Yanyuan, July 19 (from Yutingyue to Tangyan) sponsored by Sichuan Forestry and Grassland Bureau and Liangshan Prefecture People’s Government, and undertaken by Yanyuan County Party Committee and Yanyuan County People’s Government. The 2021 Sichuan Flower (Fruit) Ecotourism Festival with the theme of "Four Seas" and the first Huajiao Festival of Yanyuan County opened on the evening of the 18th in Yanyuan County, Liangshan Yi Autonomous Prefecture, Sichuan Province.
At the scene, Li Hua, member of the Standing Committee of the Liangshan Prefecture Party Committee and Deputy Governor of the People's Government of the prefecture, announced the official opening of the event. Yin Jiangtao, secretary of the Yanyuan County Party Committee and county magistrate, attended the opening ceremony and delivered a speech. Hu Dingxian, member of the Standing Committee of the Yanyuan County Party Committee and deputy county head of the county government, presided over the opening ceremony.
According to reports, the purpose of this event is to deeply implement the concept of "green water and green mountains are golden mountains and silver mountains", inherit and promote agricultural culture, promote the active exploration of the deep integration of agriculture, culture and tourism, and promote the comprehensive promotion of "Yanyuan pepper" and improve The popularity of the "Yanyuan Zanthoxylum bungeanum" brand promotes the transformation and upgrading of the "Yanyuan Zanthoxylum bungeanum" industry, creates a new engine for rural revitalization, and helps build a "yanyuan model" for rural revitalization.
At the opening ceremony, Yanyuan County's carefully arranged theatrical performances were wonderful, winning cheers and thunderous applause from the audience.
Photo by Wang Lei
This year’s pepper festival has a bright theme and rich content. In addition to the selection of "Zanthoxylum bungeanum tree king", "Zanthoxylum bungeanum picking expert", "Zanthoxylum bungeanum planting leader" and the opening ceremony art performance, the "Zanthoxylum bungeanum love" photography, art and calligraphy were also carried out during the event. It also held various and colorful activities such as the pepper industry development seminar, agricultural special product exhibition, and pepper picking experience on site.
In his speech, Yin Jiangtao stated that Yanyuan has grown Zanthoxylum bungeanum for more than two thousand years. Due to its unique geographical and climatic conditions, the Zanthoxylum bungeanum has large fleshy grains, bright colors, strong aroma, and pure hemp flavor, which is “the right path of Yanyuan”. "Yanyuan Dahongpao" can be called a treasure among the peppers.
Looking forward to taking this year’s Pepper Festival as an opportunity, we sincerely invite guests from all over the world and make friends with customers from all over the world to carry out pragmatic cooperation in the fields of pepper planting, seedling cultivation, intensive processing, warehousing and logistics, leisure tourism, marketing promotion, etc. The story of "Yuanyuan Zanthoxylum bungeanum", polish up the signboard of "Yanyuan Zanthoxylum bungeanum", and jointly create a rural industrial revitalization "Saline Source Model" of "rich pepper farmers, strong pepper industry, and beautiful Jiaoxiang".
It is reported that this Huajiao Festival attracts many entrepreneurs from all over the country to participate enthusiastically, and actively negotiate and negotiate agricultural and sideline products supply and marketing cooperation.
At the opening ceremony, Panzhihua City Zhongfu Agricultural Technology Development Co., Ltd. and Yanyuan County Weiyaya E-commerce Company held a cooperation signing ceremony, and the two parties formally signed a contract for the purchase of agricultural and sideline products.
In the evening, the award ceremony for the selection activities of the first pepper festival "Zanthoxylum bungeanum tree king", "Zanthoxylum bungeanum picking expert" and "Zanthoxylum bungeanum planting leader" was also held that night.
At the scene, relevant leaders and guests awarded medals to the winners of various activities.
At the opening ceremony, the awarding ceremony for the selection activities of "Zanthoxylum bungeanum tree king", "Zanthoxylum bungeanum picking expert" and "Zanthoxylum bungeanum planting leader" of Yanyuan County's first pepper festival was held.
Photo by Wang Lei
It is understood that Yanyuan County is located on the southeastern edge of the Qinghai-Tibet Plateau and the southwestern part of Liangshan Prefecture. There are 14 resident ethnic groups, including Yi, Han, Mongolian, and Tibetan. Abundant land resources and unique climatic environment endow "Yanyuan Pepper" with its excellent quality. It has the characteristics of being on the market early, fragrant and fragrant, and is well-known.
In recent years, the Yanyuan County Party Committee and the county government have put forward the strategic plan of “decisive battle to fight poverty, strive for transformation and leapfrogging, and use the construction of “five salt sources” to promote a comprehensive well-off society” as the “five salt sources”-“industrial salt sources”. One of the core industries in China, the development of Yanyuan Zanthoxylum bungeanum ushered in a golden period.
Small peppercorns nourish a big industry.
At present, the planting area of Yanyuan pepper is 820,000 mu, with an annual output of 60,000 tons of fresh pepper and a comprehensive output value of 2 billion yuan.
The series of pepper oil products produced by Yanyuan Shushang Fresh Food Co., Ltd. have a market share of second place in the country.
The hard-working people of Yanyuan developed the pepper industry, and the pepper also made the people of Yanyuan. Pepper farmers realized an annual income of more than 7,000 yuan per capita from growing peppers.
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