Toyota Motor Co., Ltd., which sponsors the Tokyo Olympics and Paralympics, has decided not to broadcast TV commercials related to the Games in Japan in light of the rapid spread of the new coronavirus infection.
We will provide the cars used to run the tournament.
Toyota Motor Corporation is the top sponsor of the Tokyo Olympics and Paralympics, and according to the company, it did not produce TV commercials to promote products for the Games, but was considering broadcasting commercials to introduce the spirit of athletes. ..
However, due to the rapid spread of the infection of the new corona and the unusual situation where most of the competition venues are held without spectators, we decided to forgo broadcasting all commercials in Japan.
Also, in light of this situation, President Akio Toyoda will not attend the opening ceremony to be held at the National Stadium on the 23rd of this month.
On the other hand, in order to support the operation of the tournament, we will provide a total of more than 3,300 cars such as self-driving cars and FCV = fuel cell vehicles that move in the Olympic Village during the period.
Associate Executive Officer Nagata said, "We will thoroughly support athletes and concentrate on contributing to the management of the tournament through mobility."