It remains to be seen whether the textile world will look to Butzbach.
But a look at Hessen is advisable.
Because the German eco-fashion market leader Hess Natur reports impressive growth.
Although the current financial year will not end until July 31, it is already clear: The medium-sized company belonging to the Swiss private equity firm Capvis will post record sales and break the 100 million euro mark for the first time.
This surcharge was made possible by a 45 percent increase in new customers and an increase in e-commerce in the same amount.
Hess Natur is undoubtedly doing a lot right.
The company consistently relies on its online presence, including social media, without neglecting its shops.
With the expansion of the outdoor range, the popularity of hiking, which has grown during the pandemic, suits him as well as the widespread tendency towards corona cocooning, because appropriate items for at home are increasingly on offer.
The great tradition of sustainability hovers above everything.
The company has been promoting this topic since it was founded by Heinz Hess 45 years ago.