Chinanews Client Beijing, July 15th (Gong Hongyu Cheng Chunyu) "Enter the stock code, you can see the future trend of this stock"-this is a securities investment consultation that appeared on a platform App recently The content in the institutional advertising video.
Such high-profile, "accurate", and extremely attractive "prediction advertisements" for stock trends make people wonder.
Subtitles in video ads.
Everyone has to become a stock god?
At present, it is not uncommon for securities investment consulting institutions to provide investors with stock information collection, backtesting and fundamental analysis and other related businesses.
However, some securities practitioners told a reporter from Chinanews.com that the stock trend on the next day cannot be predicted and checked in advance.
"The stock trend forecasting services provided by securities investment consulting companies can only provide investors with reference, and cannot tell precise figures, let alone enable investors to directly see future stock trends."
Everyone can see the trend of the stock in the later period. Isn't it true that everyone can be a stock god and make money without losing it?
It is estimated that "stock god" Buffett will announce "unemployment": what use do I want?
Data map.
Drawing: Wang Shanshan
Advertising content may have been suspected of illegal
For the sake of economic benefits, the above advertisement can be described as "pressing the investor's IQ to rub on the ground."
The reporter experienced that in the advertisement link, when the user fills in the mobile phone number according to the prompt interface, he only received a prompt of "please wait for the customer service to call back", and the "stock trend" claimed by the advertisement at the beginning was nowhere to be seen.
In the view of industry insiders, using unavailable service content as a gimmick, exaggerating their business scope, deceiving investors into thinking that they can "see stock trends", and asking for the user's mobile phone number on the grounds of sending reports, the above advertisement is blatant The concept of the stock forecast is secretly exchanged.
Attorney Feng Yueping from Jingshi Law Firm also told reporters from Chinanews.com that publishing false service content and defrauding high click-through rates is a sales method for businesses.
As the number of visits increases, the number of conversions may also increase.
However, this method is suspected of being illegal and belongs to "false advertising" in the "Advertising Law."
Article 28 of the Advertising Law stipulates that if an advertisement deceives or misleads consumers with false or misleading content, it constitutes a false advertisement.
Screenshot of Article 28 of the Advertising Law.
When will the chaos of recommended stock ads stop?
In recent years, with the increasing activity of the stock market, all kinds of stock investment advertisements are pervasive.
From "stock recommendation masters", "traders" and "wealth fund experts" in QQ and WeChat groups, to stock recommendation software and applets, to hot live stock trading classes, various "stock gods" guide the stock market and recommend individual stocks.
However, under the guidance of these "stock speculators", many investors "do not make a profit".
At present, the investment consulting agencies in the market and the so-called practitioners are mixed, and even many undocumented personnel are confused and "recommend" indiscriminately. Some defraud investors' money and shut down.
Some institutions use internal information as a gimmick, and use information asymmetry to guide investors to buy so-called "welfare stocks" at a certain time. In fact, they are suspected of manipulating the market.
A senior investor complained: "The stocks recommended by institutions can make so much money. Why don't they buy them by themselves and recommend them to others?"
The platform advertising review link is "missing", or "peek-a-boo"?
What is puzzling is that many naked false advertisements not only grow wildly, but also get priority display and top push on online platforms.
This makes it easy for investors to be disturbed by false content provided by institutions when they search for stock information.
In the meantime, has the platform been vacated in the process of ad review and push?
"Open one eye and close one eye to false content?"
In reality, the current platform makes it difficult for users to grasp the rules through random push and individual push of advertising information.
What's more, they helped false advertisements to start a "guerrilla war". The false information sometimes disappeared, sometimes appeared and disappeared, and played a "peek-and-see" game with everyone.
Advertising display on a certain platform APP.
A reporter from Chinanews.com repeatedly searched for the above-mentioned advertising keywords and found that sometimes the original small video and deceptive advertising headline disappeared, replaced by a plain stock information advertisement.
But after refreshing the search several times, "tempting ads with small videos" will appear again irregularly.
Behind this "peek-a-boo" phenomenon is the trick of companies trying to evade censorship and accountability.
For ordinary consumers, it undoubtedly increases the difficulty of finding evidence after being deceived.
In response to this phenomenon, some people in the securities industry believe that the regulatory authorities need to step up efforts to crack down on illegal stock recommendation services and advertisements, strictly investigate marketing activities that deceive investors and disrupt market order, and at the same time order online platforms to strengthen corporate ethics as soon as possible , To deal with illegal information.
What do you think?
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