China News Service, Shanghai, July 15 (Wang Ji) The 17th China International Animation and Game Expo (CCG EXPO 2021) officially opened on the 15th at the Shanghai World Expo Exhibition Hall.

Various first-release limited products and cross-border cooperation debuts gathered here, dazzling the scene, setting off a cultural consumption feast that belongs to the "two-dimensional" this summer.

　　The CCG EXPO exhibition covers an area of ​​nearly 40,000 square meters, and is divided into six major sections: animation, comics, games, literature, Internet communities, and peripheral derivatives. It has attracted Tencent Video, Bilibili, Bandai, Tianwen Jiaochuan, DeNA Waiting for nearly 300 companies to participate in the exhibition.

The first limited items such as the avocado color "My Kitchen" model and the transparent color limited gunpla have become the "Treasures of Town Exhibition" that attracts fans.

　　Different from previous years, many cross-industry cooperation debuts emerged at this CCG EXPO, which is eye-catching.

For example, the "Meeting Ceremony" brought by AVIC Global for the first time-the self-developed domestically-made deformed mech "Swallow Mountain", made its debut with two attitudes of aircraft and mecha; "AVIC FASCINATING 20 ERA" series of cultural and creative blind boxes , Combining the "hardcore" mysterious aviation weaponry with the lovely blind box characters, conveying the "Chinese aviation dream" of generations of aviation people.

The Bank of China, exhibiting in the image of an ancient “money house” exhibited a brief history of the development of Chinese currency, from shell coins and knife coins to copper coins, banknotes, and digital renminbi, using animation to help digital currency promotion.

　　Shanghai is the birthplace of the Communist Party of China, and the "red gene" is deeply integrated into the blood of this city.

Focusing on the theme of the 100th anniversary of the founding of the party, this year’s CCG EXPO has set up a special animation theme exhibition "Just the Boys Build the Future" in the middle hall, displaying the long scrolls of "Blood and Fire: How New China Is Made", reviewing party history; Popular works such as the "2021 New Forces Cultural Creative Design Competition" such as the panoramic folding pop-up book "Into the Tree Delhi" at the conference site vividly told readers of all ages about red history and red culture.

　　In the context of the normalization of epidemic prevention and control, “safety” is still the “top priority” of this exhibition. The organizing committee strictly implements real-name appointments and restricts the flow of people. The popular female group AKB48 Team SH is invited to serve as the “safe visitor guide” official".

For the first time in the museum, there is also a dressing room for Coser (role player) to change clothes, and a public welfare screening area for audiences to rest, which further enhances the experience of the show.

　　It is reported that CCG EXPO 2021 will be on display until July 18.

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