China News Service, Changsha, July 15 (Reporter Tang Xiaoqing) Since entering the "super-long standby" 40-day "dog days", some Chinese cities have started the "stove mode" and have successively issued long-term high temperature warnings.

Many savvy businesses have made "hot articles" looking at business opportunities, giving birth to a diversified "high-temperature economy".

  Merchants such as Changsha Kungfu Pet Foster Training Hotel are looking for opportunities to launch pet summer services.

The reporter saw here that in addition to air conditioning, the dogs living in single rooms can also enjoy refreshing snacks in the shape of bones, olive trees, gourds, and fire hydrants.

  “It’s like a person eating ice cream.” The hotel’s manager Peng Qunling said that the high temperature hits and pet owners don’t know how to cool off the “baby” scientifically. From RMB to RMB 20,000, we have also introduced services for shaving pets, doing SPAs, and taking vacations to cool off the heat."

  "In many Chinese families, pets enjoy a full-scale anthropomorphic life. The summer heat in the hot season has become a major expense for many families. Cute pets are becoming a new part of the'high-temperature economy'." Gu Yilin, a pet supplies store owner in Nanjing It is said that rabbits, chinchillas, cats and hamster pet cooling boards, heat-relieving aluminum alloy ice beds, ice pads, ice boxes and other heat-reducing products are selling well, and the sales of cute pet heat-relieving products in many stores have generally increased by at least 30% month-on-month.

  The high temperature also gave birth to some novel cooling artifacts.

Gu Yilin said, "This summer, many e-commerce platforms have also launched men's hakama, many of which have joined the hot national style, games, and animation elements. This slightly novel outfit is becoming a new trend in young men's clothing this summer. "

  Car sunscreen is also fashionable.

Zhang Ling, a staff member of an auto supply store in Changsha, said that people driving on the road are too hot, and many car owners choose to put solar film on their cars. Generally, 7 out of 10 cars need to be stuck.

Sun visors, light barriers and other automotive heatstroke prevention and cooling products are also very popular, and in-vehicle cooling sprays are also widely favored by female car owners.

  The seedling industry is also competing for the cake of the "high-temperature economy".

In the "Hometown of Flowers and Trees in China" in the Yujing Garden in Tioma Town, Yuhua District, Changsha City, a trained nursery stock stylist is trimming the nursery stock.

"Summer is a period of vigorous growth of trees. We must trim the tree strips that affect the shape at any time so that customers can choose full-formed products in the winter and spring peak seasons. Wealthy families will also ask us to go to private gardens and gardens to trim seedlings. Seedling stylists are all standing. With the'cut' money, the maximum daily salary can be thousands of yuan." said Huang Yishu, the general manager of the Yujingyuan.

  Aiming at the "high temperature demand" of users, fresh food platforms such as Hema have launched iced services.

"We specially launched the'Summer Cool Drinks' channel. Each store is specially equipped with an iced area, providing iced watermelons, various iced drinks, juices, beer, etc." A staff member of Hema Xiansheng introduced that the sales of watermelons increased after iced. Nearly 2 times.

  Industry experts believe that with the rise of the new economy, new retail, and consumption upgrades, China's "high-temperature economy" will also become diversified, novel, and individualized, reflecting the new trend of Chinese people's consumption.

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