It was in an advertisement and, very quickly, customers could see it in the Audi-NSU brochures, along with the Audi 100, 80 and 50. With the introduction of the Audi Quattro in 1980, this slogan was adopted. used more and more frequently, to the point of becoming an integral part of Audi's visual identity in October 1986.

In 1994, the arrival of the Audi A8 with Audi Space Frame technology marked another crucial milestone.

In the early 2000s, "Advance through Technology" took the form of the Audi A2 1.2 TDI, all in aluminum: the first 4-door car (and still the only one to this day) consuming less than 3l / 100 km.

Audi then took it to the next level in 2018 with the introduction of the Audi e-tron, Audi's first fully electric production line.

Clearly, this signature phrase always has its place with the manufacturer.

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