China News Service, Huzhou, July 14 (Reporter Hu Fengsheng) At the beginning of the business in 1989, I used my own household sewing machine to make clothes; in 1995, the sewing machine was installed with a motor and no longer manual pedals; in 2000, the machine was used to produce clothes; 2010 In 2011, all assembly lines were equipped with computer evaluation... As the first batch of entrepreneurs in the children’s clothing industry in Zhili Town, Wuxing District, Huzhou City, Zhejiang Province, Wu Jianlin, the 50-year-old chairman of Huzhou Zhili Rongda Garment Co., Ltd., has experienced many local children’s clothing industries. The developmental changes in this period have also witnessed its transformation from a small industry to the largest children's clothing production base in China.

  Zhili is the capital of children's clothing in China.

The children's clothing sold from here occupies half of China's domestic market, and has the reputation of "fashion sees Paris, children's wear sees Zhili".

Children's clothing catwalk photo by Hu Fengsheng

  Wu Jianlin is one of many entrepreneurs who have turned a small workshop into a new e-commerce enterprise integrating independent research and development, production and processing, and online sales, with annual sales exceeding 100 million yuan.

  "As long as the quality of Zhili clothing is well done, there is definitely a lot of room for development." In Wu Jianlin's view, the target market for Zhili clothing is not only domestic but also international. "I look forward to the global development of Zhili clothing."

  It is true that while Zhili Children's clothing weaves a new path for the industry, it also activates the "shared wealth password."

  "Full of happiness, I feel that life is beautiful." Liang Lei from Hefei, Anhui, is an online shop operator of a local clothing company. During the 6 years of working in the local area, he has resonated with the development of the local industry at the same frequency and deeply felt " "Common prosperity" is not just talking about it. "After working for 6 years, the salary has risen from tens of thousands of yuan at the beginning to more than 500,000 yuan now. I also bought a second property in Huzhou."

Photo by Xu Shaofeng with foreign anchor

  Yang Zhi, member of the Standing Committee of the Wuxing District Party Committee and Secretary of the Party Committee of Zhili Town, said that since the beginning of a small family workshop in the late 1970s, Zhili Town has experienced more than 40 years of development. The full-scale, full-process, and full-category industrial ecosystem of online and offline sales, logistics, surface accessories supply, brand operation, etc., has become China's largest children's clothing industry cluster with the most closely coordinated division of labor.

  According to the data, there are more than 14,000 children's clothing companies and more than 8,000 e-commerce companies in Zhili Town, with an annual output of 1.45 billion pieces (sets) of various children's clothing and annual sales of over 65 billion yuan, accounting for a third of China's children's clothing market. two.

  During the "14th Five-Year Plan" period, Zhejiang was placed with high hopes of "building a demonstration zone for common prosperity."

The "Opinions of the Central Committee of the Communist Party of China and the State Council on Supporting Zhejiang's High-Quality Development and Building a Demonstration Zone of Common Prosperity" was also officially released earlier.

  On Gongfu Road, Zhili, which has a permanent population of 450,000, has an urban-rural income ratio of only 1.59:1, which is far below the average level of Zhejiang Province.

Child model catwalk photo by Xu Shaofeng

  Looking to the future, how can the town of Zhili contribute to the construction of a demonstration zone for common prosperity?

The construction of Zhili China Children's Clothing City is one of the important platforms for the local industry to expand and explore the path to common prosperity.

  On July 13, the reporter walked into Zhili China Children’s Clothing City. A children’s clothing catwalk was underway. More than 100 children were dressed in school uniforms, performance clothing and other types of clothes, fully displaying the children’s clothing designed by local companies.

  According to reports, Zhili China Children’s Clothing City, which was put into use in August 2010, has a total construction area of ​​216,000 square meters. It is a comprehensive market integrating new retail elements such as design, display, marketing, experience, and supply chain management. Functional areas such as the Noodle Accessories Center, Children's Wear Brand Operation Center, Design Center, and Children's Wear Museum are another five-star professional market following Yiwu China Commodity City, Keqiao China Textile City, and Haining China Leather City.

  At present, Zhili China Children’s Clothing City has a total of 685 operators, including 198 children’s clothing sellers, 313 flour and accessories dealers, 78 sample clothing dealers, 22 design teams, 52 e-commerce businesses, and 22 other business operators. There are more than 3,000 employees and annual market sales of more than 2.5 billion yuan, of which about 2.15 billion offline and 350 million online.

Zhili children's clothing photo by Xu Shaofeng

  Yang Zhi said that under the guidance of the "eight-eight strategy", Zhili is accelerating the promotion of "private first mover, market first mover". The children's clothing industry has grown from nothing here, and has gradually become a local pillar industry, and has formed a "foundation in one family". "One household, the scale of thousands of households" features a block economy, "abandon the previous'eyebrow and beard grabbing' model, grasp the design and sales, and at the same time look outward, drive the development of the town's extension chain, and seek a broader space for mutual prosperity ."

  Not only that, but in recent years, Zhili, which is seeking for high-quality economic development, has continuously explored new paths for industrial development. It has cultivated a "100 billion-level" matrix in strategic emerging industries such as metal materials, electronic information, and equipment manufacturing. A group of benchmarking enterprises in the electronic information industry, such as “Nepal”, “Jiuding Electronics”, “Longying Optoelectronics” and “Chuangte New Materials”.

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