The sales of beer-based beverages by four major beer makers in the first half of this year were not sold for commercial use due to the suspension of the provision of alcoholic beverages at restaurants due to the state of emergency, and each company issued the first state of emergency. It was below the same period last year that was being done.
The sales volume and sales of beer, low-malt beer, and the third beer "beer-based beverage" announced by four major beer makers for the six months from January to June are the first emergency for each company. It was below the same period last year when the declaration of the situation was issued.
The
rate of
decrease
is 11% for Suntory,
8% for Asahi,
5% for Sapporo,
and 2% for Kirin.
This is due to the fact that the provision of alcoholic beverages at restaurants continued to be suspended due to the third state of emergency due to the spread of infection, and the sale of commercial beer was sluggish.
In addition, the tax rate for the third beer, which is relatively cheap and is in high demand for households, was raised by the revision of the Liquor Tax Law in October last year, and each decreased by 11% to 13%.
Regarding the sale of beer-based beverages, the popularity of wine, chu-hi, highball, etc. has increased, and the market size has continued to shrink.
For this reason, each company has decided to strengthen its lineup of canned beer for so-called nesting consumption and to focus on selling new products with reduced sugar and alcohol content.
Kirin Brewery President Takayuki Fuse said, "It is a time when demand will increase at the Olympic Games, festivals and events, but we have to put up with it for a while."