[Rural Revitalization] Scholar Ma Liang: Short video and live broadcast help new county economic development
On July 9, Ma Liang, a professor at the School of Public Administration of Renmin University of China, said at the seminar "The State is Forum-New County Economic Development from the Perspective of Dual Cycles" organized by China News Service that short videos and live broadcasts help new counties economic development.
He believes that short videos and live broadcasts have rebuilt consumer trust and eased the contradiction between production and sales in the past: "In the past, the live broadcast room was brightly lit, but now, the live broadcast room is in the field or even in the production workshop, so you can feel To be true, you feel that you can believe it." In addition, unlike the past, you need to invest in a large amount of advertising, and sell products through level-by-level distribution.
Now everyone has the opportunity to realize product sales through short videos and live broadcasts.
(Zhong Shuang Jin Yizi produced Wang Jiayi)
Editor in charge: [Liu Xian]