Supported by increased competition and a surplus of imported goods during the pandemic

Outlets expand in “Summer Offers” with discounts of up to 65%

• Outlets offered special offers for the summer season.

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Retail outlets have offered remarkable offers for the current summer season, with discounts of up to 65% on certain commodities, including basic food and consumer items, as well as gift products and perfumes.

Consumers told «Emirates Today» that the offers currently offered are more expansive and diversified in the categories covered, and the percentages of discounts are greater compared to the years before the pandemic, considering that this is a positive thing to buy their supplies, especially since the offers come at a time when many are preparing to travel to spend Summer vacation abroad.

For their part, retail outlets officials attributed the expansion of this summer’s offers to the increase in competition between outlets, as a result of the repercussions imposed by the “Corona” pandemic, especially on the behavior of consumers, in addition to the fact that supply companies expanded in importing goods in large quantities, at the end of last year. This prompted her to take advantage of the offers to dispose of the surplus goods at discounted prices.

positive thing

In detail, the consumer, Ahmed Ismail, said that he noticed more than one special offer in a number of retail outlets, bearing the slogan “Summer Offers”, considering that this is one of the positive things with the fact that these offers come at a time when consumers residing in the country are preparing to travel during the period To spend the summer holidays in their countries, they can buy some travel supplies and gifts.

Diversity and expansion

For his part, the consumer, Youssef Hassan, explained that the “summer sale offers”, which are offered in a large number of outlets, include more categories of goods compared to previous years, or even years before the pandemic, indicating that there is an expansion in goods that can be gifts. , such as perfume or certain types of chocolate.

The consumer, Maryam Ibrahim, agreed that this summer's offers are more diversified and expanded in offering goods compared to previous years, pointing out that the offers enabled her to buy gifts of perfume products and items of chocolate with her readiness to travel during the coming period.

staples

In addition, the Director-General of the Emirates Cooperative Society, Muhammad Yousef Al-Khaja, said that the rates of price reductions offered in the cooperative currently exceed 65%, and they also include commodities for basic food and consumer items, pointing out that these offers include a greater number of commodities compared to the offers of previous years. .

Al-Khaja explained that the expansion of the goods covered by the discount offers is due to several factors, most notably the increase in the intensity of competition between sales outlets, which was imposed by the conditions of the “Corona” pandemic, in addition to the fact that a large number of supply companies expanded in importing goods in large quantities at the end of last year, while It is currently trying to take advantage of the offers on the market to exchange these quantities at discounted prices.

He added that there is another factor in increasing offers, which is the response of outlets to the changes that occurred in consumer behavior as a result of the pandemic, such as more interest in shopping during periods of discount offers, compared to turnout rates during the pre-pandemic years.

Accessories

In turn, the Director of Marketing and Happiness Department at Union Coop, Dr. Suhail Al Bastaki, said that the summer offers that the cooperative recently put forward, will continue until the 13th of this month, with discounts of up to 65%, noting at the same time that the “cooperative” also offered offers on Its online platform offers 50% discounts on a variety of products, most notably children's products. Al Bastaki indicated that the offered offers include food commodities and products that meet the needs of consumers who plan to travel, by offering discounts on gift products, chocolates and sweets, in addition to the requirements of the summer season for consumers who are planning to spend the summer vacation in the country, where offers were provided on food commodities that include meat and products Grills, ice cream, pool and beach toys for kids, as well as electronic goods, detergents and personal care products.Al Bastaki explained that the expansion of sales outlets in the discount offers for this summer is due to the high intensity of competition between the outlets, and the desire of each of them to increase their shares of sales, pointing out that the offers that the state markets are witnessing during the current year are more extensive and comprehensive compared to the pre-pandemic years. .

low prices

In the same context, the official spokesman for the “Aswaaq” group centers of the Dubai Government Investment Corporation, Abdul Hameed Al Khashabi, said that the discount offers for the current summer season offered in retail outlets are witnessing remarkable competitive manifestations, which is positively reflected on consumers and outlets alike. Families benefit by obtaining their necessities at low prices, and outlets' sales increase.

He added that the group's outlets, finally, offered discount offers in varying proportions, which included food commodities, vegetables and certain types of fruits, noting that the pandemic increased competition in the retail sector, which prompted outlets to expand offerings and increase the rates of discounts.

Items not included غير

Consumers reported that there are goods that were not included in this summer's offers with large discounts, and similarly in stores located in malls, explaining that the most prominent of these goods are mobile phones and electronics in general.

• Consumers confirmed that the current offers are more extensive and diversified, compared to the years before the pandemic.

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