Du Haitao's hot pot restaurant was ordered to close down. Why do celebrity restaurants frequently turn over?
■ Come on
No matter who opens a restaurant, safety and hygiene are the bottom line.
On July 8, the topic "Du Haitao Hefei Hot Pot Restaurant was ordered to close" was on Weibo's hot search list.
According to reports, the Hefei regulatory authorities have received complaints from consumers in recent days. They reported that they found flies in the soup while eating at the "La Dou La" hot pot restaurant, but the clerk ignored the request.
On July 7, law enforcement officers inspected the site and found that the store had problems such as flying back kitchens and failing to obtain a food business license, and ordered it to suspend business for rectification.
The store is a hot pot brand franchise store founded by well-known host Du Haitao and Wu Xin.
On July 8, the store issued a statement of apology for this.
In fact, the public was not surprised by the rollover of "La Dou La".
As early as two years ago, Du Haitao had a similar incident in Changsha's "Sea Eat Sea Drink" cafeteria.
At that time, 7 customers had diarrhea after eating, but they were questioned by the store as "extortion", which caused concern.
After the incident, the shop confirmed that it was not a "brilliance", and the two parties finally settled.
Today, a similar incident has happened to Du Haitao again, and this time the problem seems to be more serious, even the food business license has not been obtained.
More coincidentally, Du Haitao's latest Weibo content was: "Are you full? I ate quite full today, and I packed a lot." After the incident, this also unsurprisingly caused netizens to complain.
In recent years, celebrity restaurants have emerged in an endless stream, so that netizens joked, "Stars are not opening stores, or on the way to open stores."
But fast money is not easy to earn. Star restaurants are fast and close quickly. From hot openings to negatives, and then disappearing, it lasts for three to five years, and for as few as one or two years. Many celebrity restaurants have The curse that can't be escaped.
In short, in the catering industry, it is difficult for a star restaurant to last for a long time, and it is even more difficult to produce a "star".
According to data released by an enterprise information platform in September 2020, 2015 to 2017 was a period of concentrated outbreak of star catering companies. In 2017 alone, about 13 star catering companies were registered and established.
However, as of the time of the release of the data, about 10 star catering companies have been in the state of being cancelled or revoked.
In addition, more than 30% of star catering companies have experienced operational abnormalities, and more than 10% of related companies have received administrative penalties.
Just recently, there are also several celebrity restaurants in deep trouble.
According to reports, star Chen He’s hot pot restaurant Xianhezhuang all "lost" in the Fuzhou base camp, and Xianhezhuang restaurants have now written off nearly 30.
According to another report, on July 2nd, Shanghai Shangqian Catering Management Co., Ltd., the affiliated company of "Shangshangqian" Fashion Hot Pot Restaurant, which Xue Zhiqian participated in, added a new deregistration record. The reason for the deregistration was the resolution of dissolution.
Prior to this, Xianhezhuang and Shangshangqian were all concerned by public opinion due to food safety issues.
Therefore, no matter who opens a restaurant, safety and hygiene are the bottom line, and public figures should cherish feathers and take the lead in guarding "tongue safety."
If you want to take advantage of the reputation of the "star", you must bear the weight. If you want to take advantage of the reputation of the "star", you must bear the responsibilities and risks that match it.
If the social influence of “stars” is used as a tool to collect money, and stores are opened for “cutting leeks,” sooner or later, they will be cool, and the personality of the stars themselves is in danger of being gradually defeated.
"Spicy Dou La" overturned the car, just for this reason.
□Chen Guangjiang (staff)