Sales of government bonds issued to individuals were sluggish, and the amount issued last year decreased by more than 40% compared to the previous year.
The Ministry of Finance is focusing on PR to the younger generation via the Internet, considering that face-to-face sales by financial institutions are becoming difficult due to the influence of the new coronavirus.
According to the Ministry of Finance, the total amount of "Government bonds for individuals" issued last year was 3.2 trillion yen, a decrease of 42% from the previous year, the lowest in the last five years.
The Ministry of Finance believes that the new coronavirus has made it difficult for financial institutions to sell face-to-face.
In addition, about 90% of the people who purchased government bonds for individuals are in their 50s or older, and it is said that penetration into the younger generation continues to be an issue.
For this reason, the Ministry of Finance promotes features such as being able to purchase from 10,000 yen, not breaking the principal, and guaranteeing a minimum interest rate of 0.05% per year through video posting sites and SNS on the Internet.
The Ministry of Finance hopes to expand the demand for JGBs for individuals to a wide range of generations through these efforts, which will lead to the stable issuance of JGBs.